Strategy as a concept has great potential to make life much more meaningful and beautiful. The book is simple, short, engaging, interesting, and comprehensive. The main purpose of this book is to democratize strategy, make it easy to understand for all, and explain it through the emotion of love… something most people associate with. It explains fifty strategic concepts from strategy formulation to implementation to evaluation using a funny campus love story.
A byproduct is to expose the reader to the possibility of using strategic concepts for finding love and maintaining and nurturing love relationships. Not only love, the concepts of strategy can be applied to fitness, friendship, marriage, family, kids, career, investments or any aspect of life and overall life itself using the workbook given in the book.
The author supports the cause of education. All profits from royalties to the author from this book will be donated to Teach for India and other educational NGOs.
Dr Rajesh K Pillania, India’s Happiness Guru, is the leading thought and action leader on happiness in India. He has written two popular research reports namely India Happiness report 2020 and India Cities Happiness Report 2020; two books namely Happiness Strategy: Strategy and Happiness for Everyone, and Happiness Diary: My Experiments with Happiness; many research papers and media articles on happiness. His book “Happiness Strategy: Happiness and Strategy for Everyone” is a best-selling book. His work on happiness is endorsed by leading global thinkers on happiness and industry stalwarts. He has taught and trained number of students and executives on happiness strategy and gets excellent feedback from participants. His teaching and training focuses on adding value to the participants by explaining concepts in an innovative simple and fun way focusing on application of concepts using experiential learning.
Professor Pillania is rated and awarded the Top Professor of Strategy in India by The Associated Chambers of Commerce of India (ASSOCHAM) and Education Post. He is ranked jointly number one in average research productivity among management faculty (including IIMs/IITs) in India for research output from 1968 to 2014. He is on the advisory board of many esteemed international research journals¸ professional bodies and conferences consisting of leading international academicians¸ industry leaders and policymakers.
His research is focused on two broad areas. The first broad area of research is on the democratisation of happiness, strategy and innovation. He makes strategy, innovation, and happiness, simple, humorous, and applicable i.e. democratisation of strategy, innovation, and happiness. This has resulted in several articles in popular media and five simple funny books with insights for application namely, Strategic Humour, Startup Strategy Humour, Love Strategy, Learning Strategy in a fun way with The Big Bang Theory, and Happiness Strategy – Strategy and Happiness for Everyone. All these books are endorsed by senior academicians and corporate leaders. The second broad area of research is on the frontiers of happiness, strategy and innovation. For frontiers of strategy, innovation, and happiness, he is involved with several esteemed international research journals, conferences and has written research papers and books. His work is used by practitioners’ and quoted by researchers in various countries. His articles/views appear in newspapers/magazines in Europe, the US, and Asia. He is a sought after a guest editor for special issues by a number of international journals of repute. He has been invited by international conferences (ISMOT, MSKE), professional forums (IASK, Global Forum, etc), industry associations (FICCI, CII, etc), research centers (IPM, Beijing; Chinese Academy of Sciences, etc), and universities (UNU, Tsinghua, etc) as an expert speaker. He has acted as a mentor/supervisor for doctoral students in many universities.
Besides being a prolific writer and a popular teacher, he has conducted various executive development programs for middle to senior management. He has undertaken consulting assignments for top management of organizations. Besides corporates, he advises start-ups and non-for-profits. He is the chief mentor and advisor for Happiness Strategy Foundation, a not-for-profit think tank for research on happiness and sharing research findings with masses and industry. His academic and/or research experience includes University Business School, Panjab University (Chandigarh, India); Management Development Institute, Gurgaon; Indian Institute of Management Kozhikode (Kozhikode, India); R. H. Smith School of Business, University of Maryland (Maryland, USA); Harvard University (Boston, USA); and MCI Management Centre (Innsbruck, Austria) among others. He holds a Ph.D. in Strategy.
For more see www.pillania.org. He can be reached at rajesh@pillania.org
This book is a description of the lives of MBA students at a B-school. Also, various stories covered in this book are amazingly linked to strategy concepts. Being a B-School student myself, I enjoyed reading it and would recommend all bschool students and alums to relive their b school lives...Have fun
A quick read, can be completed in 2hrs flat. Gives a brief overview of the strategy concepts that are generally taught in a B-School. The story is engrossing and written in a simple language making the strategy concepts accessible.
Traditionally strategic management has been believed as the complex field/subject requiring elite consultancy services provided by select few and is exclusive to the corporate world. However, Professor Pillania through the book Love Strategy has offered more simplistic view about strategies. The love story of Dhurv teaches us how to think and act strategically in everyday life situations to get desired outcomes. As Professor Pillania has given more simplicity, flexibility, humour, beauty and romance to the field, I can call him Chetan Bhagat of strategic management.