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Get to the Point!: Sharpen Your Message and Make Your Words Matter
Champion Your Best Ideas!
Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.
Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.
Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
128 pages, Paperback
Published October 16, 2017
631 people are currently reading
2741 people want to read
About the author
Joel Schwartzberg
11 books50 followersThe author of "The Language of Leadership: How to Engage and Inspire Your Team" and "Get to the Point! Sharpen Your Message and Make Your Words Matter," Joel Schwartzberg has been teaching effective presentation techniques to audiences since 2006. His clients include American Express, Blue Cross Blue Shield, State Farm Insurance, Blue Apron, the ASPCA, Comedy Central, the American Jewish Committee, the Brennan Center for Justice, and North Point Ministries.
Joel’s articles on effective point-making have appeared in Harvard Business Review, Fast Company, Toastmaster Magazine, and The Huffington Post, and his personal essays have been published in The New York Times Magazine, Newsweek, The New York Daily News, The New York Post, New Jersey Monthly, and several Chicken Soup for the Soul anthologies. He has also blogged for The Huffington Post and The Good Men Project.
Joel's books have been awarded as finalists or winners by the IndieFab "Book of the Year" Awards, the Next Generation Indie Book Awards, and the IBPA Benjamin Franklin Awards.
Currently the Senior Director of Strategic and Executive Communications for a major national nonprofit organization, Joel has delivered presentations at conferences including the Ragan Speechwriters Conference, the ALI Leadership & Executive Communication Conference, the Professional Women in Advocacy Conference, and the World Conference of the Professional Speechwriters Association.
As a public speaking competitor, Joel won the 1990 United States Championship in After-Dinner Speaking, the 1990 Massachusetts State Championship in Persuasive Speaking, and that same year was ranked among the ten top public speakers in the country. After coaching public speaking/forensic teams at the University of Pennsylvania, Seton Hall University, St. Joseph’s University, and the City University of New York, Joel was inducted into the National Forensic Association Hall of Fame in 2002.
Joel’s articles on effective point-making have appeared in Harvard Business Review, Fast Company, Toastmaster Magazine, and The Huffington Post, and his personal essays have been published in The New York Times Magazine, Newsweek, The New York Daily News, The New York Post, New Jersey Monthly, and several Chicken Soup for the Soul anthologies. He has also blogged for The Huffington Post and The Good Men Project.
Joel's books have been awarded as finalists or winners by the IndieFab "Book of the Year" Awards, the Next Generation Indie Book Awards, and the IBPA Benjamin Franklin Awards.
Currently the Senior Director of Strategic and Executive Communications for a major national nonprofit organization, Joel has delivered presentations at conferences including the Ragan Speechwriters Conference, the ALI Leadership & Executive Communication Conference, the Professional Women in Advocacy Conference, and the World Conference of the Professional Speechwriters Association.
As a public speaking competitor, Joel won the 1990 United States Championship in After-Dinner Speaking, the 1990 Massachusetts State Championship in Persuasive Speaking, and that same year was ranked among the ten top public speakers in the country. After coaching public speaking/forensic teams at the University of Pennsylvania, Seton Hall University, St. Joseph’s University, and the City University of New York, Joel was inducted into the National Forensic Association Hall of Fame in 2002.
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Displaying 1 - 30 of 155 reviews
November 10, 2022
It was a mistake to pick up this book at 11 in the night because it kept me awake taking notes until I turned the last page at 1:09am.
Practical. Actionable. Sharp as the title suggests. A must-read for communicators - who is basically all of us. ;)
Practical. Actionable. Sharp as the title suggests. A must-read for communicators - who is basically all of us. ;)
January 7, 2018
This is a concise guide to help clarify and define your message. Good suggestions.
July 18, 2020
This is the book that justifies its name completely. Author has mapped out very clear and precise methods about communication transference. This book will help you in conveying your thoughts to your audience with zero loss in effectiveness. Go for this quick and damn useful read.
January 8, 2025
Informative little book!
October 7, 2020
เป็นหนังสือที่โคตร practical และดีกว่าที่คิดไว้มาก
April 18, 2020
Have a point to what you say. Gather knowledge, use discernment to understand, then present. With this backwork much of presenting becomes easy, and stays to the true pursose of communication: to relay points. Have everything you say further communicate your point - no tangents. Sell your point = show why it is important.
Tips: speak loudly - no more mumbling and slows you down.
Take pauses
Tips: speak loudly - no more mumbling and slows you down.
Take pauses
May 29, 2022
The elements of style equivalent for business communication
This book is awesome. Points out so many of my flaws and provide practical tips to communicate one’s ideas more effectively. Read it!
This book is awesome. Points out so many of my flaws and provide practical tips to communicate one’s ideas more effectively. Read it!
June 13, 2020
Practical book, good ideas!
December 18, 2022
The 3 steps + 2 enhancements to creating your point are very helpful. Have already started using that model to help craft points as I start writing new pieces.
Short and to the point.
Short and to the point.
September 2, 2023
Very short and to the author's credit to the point. But it reads like blogposts and only few points stick.
June 13, 2025
I can be a big blatherer and expounder, and I feel like I often lose my audience midstory... Midsentence, in some cases. Hopefully this direct, concise book will help me in my personal and professional life. In a nutshell, decide on your point and make it clear.
September 10, 2023
The best book I've ever read on communicating ideas effectively. Simple to understand yet very valuable learnings.
October 8, 2024
brilliant!
February 7, 2025
Practical book with tips about getting to the point. Good quick read.
August 11, 2024
Short and sweet one for those who really want to improve the public speaking skill, or business communication. All advices are concise and actionable, which makes the book completely different from other books in the same genre.
January 21, 2020
[SPOILER] he makes a point of getting to the point.
This entire review has been hidden because of spoilers.
March 29, 2022
The author clearly communicates his point here. haha!
Very good book.
Very good book.
April 20, 2020
It completely transformed my approach towards a conversation.
I used the author's framework to frame my message to potential mentors for some guidance on leadership skills. My message was not just tighter and crisper than before, two of the mentors already responded offering to help.
I used the author's framework to frame my message to potential mentors for some guidance on leadership skills. My message was not just tighter and crisper than before, two of the mentors already responded offering to help.
January 7, 2020
After anyone reads this book, s/he can make and sell his/her point... The book is full of practical and conscise suggestions.
January 4, 2020
Hit the nail on the head! Concise and practical.
December 27, 2020
Great points delivered by the author in a very concise manner. Took me 1hr to read. Helps to write some notes down. I think it will be helpful to use the points from the book in my personal and work life.
March 26, 2025
Clear and effective communication is often the key to leaving a lasting impression. However, many people struggle to convey their ideas in a way that truly resonates with their audience. They may have valuable insights, but if their message is muddled, unfocused, or overloaded with unnecessary details, it quickly gets lost in the noise. Joel Schwartzberg’s "Get to the Point!" offers a straightforward and practical guide to sharpening communication skills by focusing on what truly matters: the core argument. By learning to identify, articulate, and reinforce a strong, defensible point, speakers and writers can command attention, inspire action, and ensure their message sticks. The book provides essential strategies to help individuals refine their messaging, eliminate distractions, and tailor their delivery to any audience, whether in professional settings, casual conversations, or public presentations.
A common mistake in communication is failing to define a clear point before speaking. Many presentations or conversations meander through anecdotes and disconnected thoughts without ever making a solid claim. Audiences often disengage not because they aren’t interested, but because they don’t know what the speaker is trying to convey. To ensure clarity, Schwartzberg emphasizes starting with a strong, defendable statement—one that can be argued, explained, and supported with evidence. One simple test for a strong point is placing it at the end of the phrase, 'I believe that…' If the statement is vague or doesn’t lead to a meaningful discussion, it needs refinement. Another useful method is asking 'So what?' repeatedly until the core idea emerges. By stripping away unnecessary fluff and focusing on the essence of the argument, speakers ensure that their message is both compelling and memorable.
Some people mistakenly believe that having a point means rigidly memorizing a specific set of words. However, this approach can lead to anxiety if a single word is forgotten. Instead, Schwartzberg suggests embracing flexibility by focusing on the essence of the message rather than exact phrasing. A strong point serves as a guiding principle, allowing for natural and engaging delivery. When every story, statistic, or example aligns with the main idea, it becomes easier for audiences to follow along. This structured approach not only enhances engagement but also ensures that listeners leave with a clear understanding of the intended message. Whether in a business meeting, a keynote speech, or an informal discussion, leading with a well-defined point keeps communication focused and impactful.
Merely stating a point isn’t enough—it needs to be actively sold to the audience. Schwartzberg argues that a message is successful only if listeners can recall and repeat the core idea in their own words. If an audience leaves a presentation or conversation without being able to summarize the main argument, then the communication has failed. One way to test whether the point has landed is by directly asking someone, 'Did you get my point?' If their response is unclear or incorrect, it signals the need for more clarity. A polished delivery or an engaging personality can capture attention, but without a strong, well-articulated claim, the message will not stick.
A critical moment in any speech or conversation is the first 30 seconds. People decide quickly whether to tune in or zone out, so the opening must immediately establish the point and its relevance. Many speakers begin with weak filler words like 'So…' or 'Well…,' which dilute their impact. Instead, Schwartzberg advises consciously choosing a strong opening line, stating the point clearly, and highlighting its importance. This sets the stage for the rest of the communication. Throughout the discussion, speakers should continue reinforcing their point, ensuring that every detail, statistic, or story directly supports the core message. Simply presenting facts without tying them to a central argument results in forgettable communication. By constantly emphasizing why the point matters, speakers encourage listeners to engage deeply and consider its significance.
Understanding the audience is another key factor in strengthening a message. Just as a chef tailors a meal to guests’ preferences, communicators must shape their approach to match their listeners’ expectations and needs. Some audiences crave new information, while others seek reassurance, practical solutions, or emotional connection. By identifying what the audience values, speakers can tailor their message for maximum impact.
Delivery style also plays a significant role in how a message is received. One common mistake is using an upward inflection, or 'uptalk,' which makes statements sound like uncertain questions. This weakens the speaker’s authority. Instead, Schwartzberg suggests using a strong, confident tone, especially when making key assertions. Small physical adjustments, such as minimizing barriers between the speaker and the audience, also enhance engagement. In virtual settings, looking directly into the camera rather than at the screen creates a more personal connection. Speaking at an appropriate volume prevents mumbling and ensures clarity, while strategic pauses allow listeners to absorb important ideas. Many speakers fear silence, but a well-timed pause can create emphasis, replace filler words, and build anticipation.
Ending with a strong point is just as crucial as starting with one. Many speakers make the mistake of wrapping up their talk weakly, saying things like, 'That’s all I’ve got,' which diminishes their message. A more effective approach is to restate the main claim with confidence, reinforcing it one final time so it lingers in the audience’s mind. The conclusion should be intentional and decisive, much like a gymnast sticking a landing. Another common pitfall is continuing to talk past the point of effectiveness. Recognizing when the message has been fully delivered allows for a graceful exit without unnecessary repetition.
A well-formed point acts as an anchor, keeping discussions from veering off course. In debates or confrontational discussions, speakers may be tempted to defend themselves or engage in side arguments, but doing so risks distracting from the main message. Instead, acknowledging opposing views briefly and then redirecting back to the core argument ensures that the primary message remains in focus. If an audience’s attention starts to drift, repeating the main point with a phrase like, 'Here’s what really matters…' can help refocus them.
Ultimately, the key to effective communication lies in clarity, precision, and repetition. Schwartzberg’s book teaches that having a well-defined point isn’t just beneficial for audiences—it also provides structure and confidence for speakers. A clear argument serves as a roadmap, guiding both the speaker and the listener through a meaningful exchange of ideas. Whether addressing a formal gathering, delivering a presentation, or simply engaging in everyday conversations, mastering the art of getting to the point transforms scattered thoughts into powerful, persuasive messages.
In "Get to the Point!", Schwartzberg emphasizes that effective communication is about more than just words—it’s about ensuring that those words leave an impact. When speakers start with a focused argument, sell it with conviction, strengthen it through strategic delivery, and end with a firm conclusion, their message becomes not just heard but remembered. By eliminating unnecessary details and reinforcing key ideas, communicators can elevate their conversations from forgettable to compelling. Whether speaking to a room full of colleagues, pitching an idea, or simply engaging in casual conversation, the ability to sharpen a message and make words matter is a skill that leads to greater influence, stronger connections, and lasting impressions.
A common mistake in communication is failing to define a clear point before speaking. Many presentations or conversations meander through anecdotes and disconnected thoughts without ever making a solid claim. Audiences often disengage not because they aren’t interested, but because they don’t know what the speaker is trying to convey. To ensure clarity, Schwartzberg emphasizes starting with a strong, defendable statement—one that can be argued, explained, and supported with evidence. One simple test for a strong point is placing it at the end of the phrase, 'I believe that…' If the statement is vague or doesn’t lead to a meaningful discussion, it needs refinement. Another useful method is asking 'So what?' repeatedly until the core idea emerges. By stripping away unnecessary fluff and focusing on the essence of the argument, speakers ensure that their message is both compelling and memorable.
Some people mistakenly believe that having a point means rigidly memorizing a specific set of words. However, this approach can lead to anxiety if a single word is forgotten. Instead, Schwartzberg suggests embracing flexibility by focusing on the essence of the message rather than exact phrasing. A strong point serves as a guiding principle, allowing for natural and engaging delivery. When every story, statistic, or example aligns with the main idea, it becomes easier for audiences to follow along. This structured approach not only enhances engagement but also ensures that listeners leave with a clear understanding of the intended message. Whether in a business meeting, a keynote speech, or an informal discussion, leading with a well-defined point keeps communication focused and impactful.
Merely stating a point isn’t enough—it needs to be actively sold to the audience. Schwartzberg argues that a message is successful only if listeners can recall and repeat the core idea in their own words. If an audience leaves a presentation or conversation without being able to summarize the main argument, then the communication has failed. One way to test whether the point has landed is by directly asking someone, 'Did you get my point?' If their response is unclear or incorrect, it signals the need for more clarity. A polished delivery or an engaging personality can capture attention, but without a strong, well-articulated claim, the message will not stick.
A critical moment in any speech or conversation is the first 30 seconds. People decide quickly whether to tune in or zone out, so the opening must immediately establish the point and its relevance. Many speakers begin with weak filler words like 'So…' or 'Well…,' which dilute their impact. Instead, Schwartzberg advises consciously choosing a strong opening line, stating the point clearly, and highlighting its importance. This sets the stage for the rest of the communication. Throughout the discussion, speakers should continue reinforcing their point, ensuring that every detail, statistic, or story directly supports the core message. Simply presenting facts without tying them to a central argument results in forgettable communication. By constantly emphasizing why the point matters, speakers encourage listeners to engage deeply and consider its significance.
Understanding the audience is another key factor in strengthening a message. Just as a chef tailors a meal to guests’ preferences, communicators must shape their approach to match their listeners’ expectations and needs. Some audiences crave new information, while others seek reassurance, practical solutions, or emotional connection. By identifying what the audience values, speakers can tailor their message for maximum impact.
Delivery style also plays a significant role in how a message is received. One common mistake is using an upward inflection, or 'uptalk,' which makes statements sound like uncertain questions. This weakens the speaker’s authority. Instead, Schwartzberg suggests using a strong, confident tone, especially when making key assertions. Small physical adjustments, such as minimizing barriers between the speaker and the audience, also enhance engagement. In virtual settings, looking directly into the camera rather than at the screen creates a more personal connection. Speaking at an appropriate volume prevents mumbling and ensures clarity, while strategic pauses allow listeners to absorb important ideas. Many speakers fear silence, but a well-timed pause can create emphasis, replace filler words, and build anticipation.
Ending with a strong point is just as crucial as starting with one. Many speakers make the mistake of wrapping up their talk weakly, saying things like, 'That’s all I’ve got,' which diminishes their message. A more effective approach is to restate the main claim with confidence, reinforcing it one final time so it lingers in the audience’s mind. The conclusion should be intentional and decisive, much like a gymnast sticking a landing. Another common pitfall is continuing to talk past the point of effectiveness. Recognizing when the message has been fully delivered allows for a graceful exit without unnecessary repetition.
A well-formed point acts as an anchor, keeping discussions from veering off course. In debates or confrontational discussions, speakers may be tempted to defend themselves or engage in side arguments, but doing so risks distracting from the main message. Instead, acknowledging opposing views briefly and then redirecting back to the core argument ensures that the primary message remains in focus. If an audience’s attention starts to drift, repeating the main point with a phrase like, 'Here’s what really matters…' can help refocus them.
Ultimately, the key to effective communication lies in clarity, precision, and repetition. Schwartzberg’s book teaches that having a well-defined point isn’t just beneficial for audiences—it also provides structure and confidence for speakers. A clear argument serves as a roadmap, guiding both the speaker and the listener through a meaningful exchange of ideas. Whether addressing a formal gathering, delivering a presentation, or simply engaging in everyday conversations, mastering the art of getting to the point transforms scattered thoughts into powerful, persuasive messages.
In "Get to the Point!", Schwartzberg emphasizes that effective communication is about more than just words—it’s about ensuring that those words leave an impact. When speakers start with a focused argument, sell it with conviction, strengthen it through strategic delivery, and end with a firm conclusion, their message becomes not just heard but remembered. By eliminating unnecessary details and reinforcing key ideas, communicators can elevate their conversations from forgettable to compelling. Whether speaking to a room full of colleagues, pitching an idea, or simply engaging in casual conversation, the ability to sharpen a message and make words matter is a skill that leads to greater influence, stronger connections, and lasting impressions.
December 21, 2018
Honestly LOVED this book. It was my first non-fiction, and I learned so so much from this 100 page book!
The points are well explained, which is a live demonstration of what Schwartzberg teaches us in his book. There are some really interesting points I had never come across before yet made so much sense. Something that bothered me a little - not too much, but a little and probably not relevant as well - was the mention of 'he', or 'she' when giving an example. The use of 'they' would've been more appropriate instead of assigning a gender to a nameless subject in an example used to explain a point.
Apart from this, all the points sounded very logical to me. I used the tips in my next presentation and I had never heard such a loud round of applause plus strong positive feedback for my speeches before! It is a very short book and easy to grasp.
Highly recommended!
The points are well explained, which is a live demonstration of what Schwartzberg teaches us in his book. There are some really interesting points I had never come across before yet made so much sense. Something that bothered me a little - not too much, but a little and probably not relevant as well - was the mention of 'he', or 'she' when giving an example. The use of 'they' would've been more appropriate instead of assigning a gender to a nameless subject in an example used to explain a point.
Apart from this, all the points sounded very logical to me. I used the tips in my next presentation and I had never heard such a loud round of applause plus strong positive feedback for my speeches before! It is a very short book and easy to grasp.
Highly recommended!
December 16, 2019
This engaging (and funny) book shows how to stop rambling and get to the point.
June 28, 2020
Amazing and to the point
I have enjoyed the book with many great practical tips to use daily and easy to put into practice .
I have enjoyed the book with many great practical tips to use daily and easy to put into practice .
February 16, 2019
We all communicate everyday. We have something we are trying to convey to others. We also think we are pretty good at getting our point across. Wrong! Most don't know how to make point. Not an effective point. Many of us were never really taught how to make a point. This book will show you how.
In this book, you'll find a terrific resource to beef up your game. We'd all like to do better at expressing our ideas. This book will teach us how to do just that.This book can help you take your presentations from ho hum to amazing. The book is easy to understand and implement right away.You are going to love it.
I did find issues. The book is wordy and repetitive which can slow down the reading. Keep at it though.
I gave this on four out of five cheers because of the above issues.
Copy of book provided by author and I voluntarily reviewed it.
In this book, you'll find a terrific resource to beef up your game. We'd all like to do better at expressing our ideas. This book will teach us how to do just that.This book can help you take your presentations from ho hum to amazing. The book is easy to understand and implement right away.You are going to love it.
I did find issues. The book is wordy and repetitive which can slow down the reading. Keep at it though.
I gave this on four out of five cheers because of the above issues.
Copy of book provided by author and I voluntarily reviewed it.
July 6, 2020
Point taken. 👍
November 13, 2022
Joel Schwartzberg's underrated resource 'Get to the Point' should be mandatory reading in high schools, universities, and at the workplace.
It reveals easy tactics to help you define your points, elevate your points, and use them for maximum impact. The 'I believe that...' test is pure genius!
Written in a concise, persuasive style, the book leaves no room for ambiguity. It also empowers you to become a powerful communicator of your most brilliant ideas.
As a communications trainer, coach, and author, I find Joel's recommendations invaluable, especially how to use volume and pauses to champion your points in public speaking.
Whether you're an MBA student, a seasoned executive or a politician, you'd want to keep this resource handy to consult regularly.
It reveals easy tactics to help you define your points, elevate your points, and use them for maximum impact. The 'I believe that...' test is pure genius!
Written in a concise, persuasive style, the book leaves no room for ambiguity. It also empowers you to become a powerful communicator of your most brilliant ideas.
As a communications trainer, coach, and author, I find Joel's recommendations invaluable, especially how to use volume and pauses to champion your points in public speaking.
Whether you're an MBA student, a seasoned executive or a politician, you'd want to keep this resource handy to consult regularly.
November 29, 2024
A very useful, short book about the importance of having a point in presentation and sticking to it
The author describes how most presentations are book reports - just delivering facts and numbers instead of selling a point and he spends the book reiterating how important a point is and how to properly sell it
In the early chapters a framework is provided how to clarify your point and sharpen it into a statement (with many examples) and in later chapters additional nuance is explored about making this work in various situations and with your own sensibilities
I will hopefully remember this book next time i need to prepare for a meaningful presentation or meeting and try apply the lessons therein
The author describes how most presentations are book reports - just delivering facts and numbers instead of selling a point and he spends the book reiterating how important a point is and how to properly sell it
In the early chapters a framework is provided how to clarify your point and sharpen it into a statement (with many examples) and in later chapters additional nuance is explored about making this work in various situations and with your own sensibilities
I will hopefully remember this book next time i need to prepare for a meaningful presentation or meeting and try apply the lessons therein
October 19, 2017
From the first page to the last, Joel Schwartzberg practices what he preaches about getting to the point with clear, concise, conversational language and concrete examples. He shows you how to identify your point, nail it with a three-step test, make your point, strengthen it, and sell it. The book provides priceless practical advice for communicating more effectively across a variety of fields, disciplines, professions, and topics.
Displaying 1 - 30 of 155 reviews