Beckham

by Ellis Cashmore

There has never been an athlete quite like Beckham. Or, more accurately, there have been any number of athletes like him, but never a celebrity. His global status is challenged only by Tiger all over the world, people adore, venerate, even worship the boy with decorously pale good looks and his ex-Spice Girl wife. In the first serious analysis of Beckham and the culture of which he is part, Ellis Cashmore strips away the public persona to examine the real reasons why he has become the celebrity athlete par excellence. Is it because he is a great football player? Because of his supermodel looks, or his debonair dress sense? His rejection of the macho values typically associated with football? His marriage to Posh? Cashmore asks all the questions but uncovers different answers. Beckham has come to the fore at a unique time in when celebrity is venerated, when sport is entertainment and when Essex boys are icons. This is a book about the Beckham phenomenon. It examines the cult of celebrity, the changing configurations of the sports industry, the evolution of football culture, the role of advertising and marketing, the globalization of sports, entertainment and music and, most centrally, the emergence of an individual who has transcended the traditional boundaries between sport and entertainment.

210 pages, Hardcover

First published December 10, 2002

About the author

Professor Ellis Cashmore is visiting professor of sociology at Aston University, in Birmingham, England. He was formerly a professor of culture, media and sport at Staffordshire University’s Faculty of Health Sciences, which he joined in 1993. Before this, he was professor of sociology at the University of Tampa, Florida; and, before this, lecturer in sociology at the University of Hong Kong.

Cashmore’s Elizabeth Taylor: A Private Life for Public Consumption is published by Bloomsbury. Among his other recent books are Beyond Black: Celebrity and race in Obama’s America, and Martin Scorsese’s America. His Celebrity/Culture is in its second edition.

Reviews

[Cait · Rating 2 out of 5]

alright. my dissertation supervisor told me to read it but it’s not really relevant x