Jac Holzman was the founder of Elektra Records, and one of the biggest groups he signed were The Doors. I admit I bought this book because I’m a Doors fan and I thought I’d get the juiciest stories about my favorite group, but I was wrong. I got much more than I bargained for, the story of Elektra is fascinating from beginning to end.
Jac Holzman started Elektra from his college dorm room (a precursor of Napster perhaps?) He haunted coffee houses in Greenwich Village in the late 50’s perfectly positioning him to catch the folk scene as it came on and to record it. Holzman did everything from finding the artists to recording them to getting the records made to getting them into record stores, and even though all this took place 50 years ago it would be good for any entrepreneurs out there to read this book. The stories related by Holzman are interesting, he knows how to turn a tale.
The oral biography format is a perfect fit for this story, or even this type of story. It is the story of a career and the many aspects of running a record company from it’s inception to through it’s heyday, to the day its sold to a major company. The story of a career like this is dependent on many voices and in an oral biography you hear those voices, they may sometimes not agree on events or perspective, but you get the fuller impact of the story behind it. You’ll hear from not only Holman, but Theodore Bikell, Paul Rothchild (producer of The Doors & Janis Joplin), John Sebastian, Judy Collins, Jim Morrison, Jackson Browne, Ray Manzarek, Warren Zevon, Carly Simon, Robby Krieger, Paul Williams, the MC5 (with one of the best Rock ‘n’ Roll stories), even Harrison Ford makes a guest appearance as a carpenter who works on Holzman’s house before he finds fame as an actor. I could list all the legendary, famous and near famous as the review and that would be enough to entice music fans to read this book. The list of people who were instrumental to Elektra is in the front of Follow The Music, it’s seven pages long. Each witness offers his or her opinion, perspective, or anecdote to the building of Elektra as one of the premier record companies of the 60’s. You may go into Follow The Music because of your favorite band but you’ll come out with an appreciation of for all the artists involved and the stories of how their music reached you.