A wildly useful, entirely practical, slightly snarky step-by-step marketing & sales roadmap for anyone starting their own business and thinking, “Oh, #*%@”
I bought this book with two goals in mind: knowledge and inspiration. I follow the author's blog and adore her writing and her spirit, and I'm desperate to start supporting myself and get out of my job, so I really couldn't wait to get my hands on this book.
It is a good book. It begins with several chapters of inspiration, which is the sort of thing I normally eat up, but in this case, I skimmed because I just couldn't wait to see what she'd say about the making money part. I don't know why I was so sure she'd have some earth-shattering news to tell me on this subject, when I've been reading everything I can get my hands on about about it for months and even The Unconventional Guide to Working for Yourself really didn't have any news for me. Alas, she gives good, solid ideas, but they're all ones I was quite familiar with already. I'm working on the things she says to do (be awesome, build a following of loyal fans, give them lots of stuff, then eventually sell stuff to them that's relevant and great and meets their needs--that kind of thing), but it is a slow path.
Luckily, she wraps up with some observations about how it seems to go for everybody, where people get stuck, and what goes wrong. I found this extremely comforting, because I'm already experiencing a lot of these things and thinking it's because something is wrong with me or how I'm doing it. Nope, just the way it works, apparently, and it will get better. Phew.
And then, totally unexpectedly, she gives a few pages of her personal story, why she's doing this, and why she cares, which ended up making me cry. Life is short short short, way too short to keep rotting around in my beige box. The problem with trying to support yourself with a business of this sort is that you have to be so driven and passionate about what you're doing, yet you have to be so patient in waiting for it to come to fruition. I can do rabid, or I can do patient, but I have a real hard time trying to combine the two.
Anyway, I love her writing style, and this book is her through and through. The advice is solid, and the whole thing forms sort of an inspiration sandwich. Good stuff.