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How to Get Your Website Noticed
Give your website the traffic boost it needs.
How To: Get Your Website Noticed takes you on an unromantic look at the major ways websites get attention from their markets - so that you can take strategic action to predictably grow your business.
You'll discover the symbiotic relationship between TRAFFIC and your WEBSITE, including how to:
▸ allocate time and money to the right traffic sources, including search (SEO), social media, PR, paid and direct traffic
▸ use simple analytics to measure which traffic sources are performing... and which ones are wasting resource
▸ reverse engineer your competition's most profitable traffic sources
▸ match the right pages and content to the temperature of your traffic: cold, warm or hot
▸ use branding, psychology and funnel sequence to impact trust and buyer perception
Join Filip Matous as he distils 25,000 hours of career lessons into a four-hour foundational read so you can reduce decision-making stress to pick the right marketing moves, and direct your team to the highest level of relevant traffic your website has ever received.
Filip Matous is a digital strategist who grows businesses by sending traffic to websites. For case studies, visit filipmatous.com
How To: Get Your Website Noticed takes you on an unromantic look at the major ways websites get attention from their markets - so that you can take strategic action to predictably grow your business.
You'll discover the symbiotic relationship between TRAFFIC and your WEBSITE, including how to:
▸ allocate time and money to the right traffic sources, including search (SEO), social media, PR, paid and direct traffic
▸ use simple analytics to measure which traffic sources are performing... and which ones are wasting resource
▸ reverse engineer your competition's most profitable traffic sources
▸ match the right pages and content to the temperature of your traffic: cold, warm or hot
▸ use branding, psychology and funnel sequence to impact trust and buyer perception
Join Filip Matous as he distils 25,000 hours of career lessons into a four-hour foundational read so you can reduce decision-making stress to pick the right marketing moves, and direct your team to the highest level of relevant traffic your website has ever received.
Filip Matous is a digital strategist who grows businesses by sending traffic to websites. For case studies, visit filipmatous.com
- GenresNonfiction
202 pages, Paperback
Published September 1, 2017
8 people are currently reading
29 people want to read
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Displaying 1 - 9 of 9 reviews
March 24, 2017
Mind you, a *sprinkle* of bias, but I thought it was FABULOUS.
September 16, 2019
Really amazing information. I am starting it as a blogger and a lot of this pertains to me. Some, not so much. But I took so much great advice from this, and honestly feel in love with this guy. "what a guru" ha! (If he reads this, he will get it!) But really, thank you Filip, as you have shared such valuable information that is hard to come by, even in the web.
**A few things this covers **
Website traffic (backlinks, funnels, cold, warm and hot traffic and what to do with each.)
Social media (although a bit outdated for mid 2019, he still covers the basics)
Marketing (paid ads, PR, SEOs and other sources)
How to reach out to your followers
A tid bit on "how to" for big, or small companies
Compare and contrast different sites in your niche.
Lots of references and referrals to many books, videos and even the authors own site and help.
And I have to say, I love the empathy chart!
If you have a website, or are thinking of creating one for any type of business or personal gain, I would recommend this. You will get a lot of information and use out of it. And hopefully grow your momentum!
**A few things this covers **
Website traffic (backlinks, funnels, cold, warm and hot traffic and what to do with each.)
Social media (although a bit outdated for mid 2019, he still covers the basics)
Marketing (paid ads, PR, SEOs and other sources)
How to reach out to your followers
A tid bit on "how to" for big, or small companies
Compare and contrast different sites in your niche.
Lots of references and referrals to many books, videos and even the authors own site and help.
And I have to say, I love the empathy chart!
If you have a website, or are thinking of creating one for any type of business or personal gain, I would recommend this. You will get a lot of information and use out of it. And hopefully grow your momentum!
February 28, 2018
Really useful book. I recommend it highly due to the fact this book has taught me more than I have learnt over the past 10 years of being online/working in the marketing industry. The style of writing is easy to read, the information is digestible and interesting and there are so many useful tips and tools that I can put to use straight away. I found this in the library but I might actually fork out the Ps and buy it
January 31, 2018
A must read book for all digital marketers! Filip has given Lots & Lots of practical advices based on his own experiences. Author has mentioned a Lot of 3rd party tools as well. I really liked Filip's approach on nurturing cold visitors to make them warmer.
February 8, 2018
A great book if you are a novice on getting your website noticed. Focusing on things other than just SEO and which are the best tools to use.
I've taken away several things I will need to do both now and when I'm ready to promote my book.
I've taken away several things I will need to do both now and when I'm ready to promote my book.
October 18, 2018
Really useful and very well written in easy to understand English no jargon! Has helped me no end in understanding how search engines and websites work.
January 3, 2019
Awesome book, very easy to read, very easy to understand. Will definitely reread when the time is right.
December 14, 2023
The information in this book is now very dated. Some of the info at the beginning- on actual websites still stand but all the info on social media and advertising doesn’t still stand. Wouldn’t recommend.
November 11, 2016
How to Get Your Website Noticed is an easy to read crash course through the state of websites in today’s marketplace. In ten minutes of reading I learned more about being online than I learned in six years of having a digital presence. Matous breaks the basic components of websites into easy to understand parts with the simple end goal of helping website owners make their websites more appealing to visitors.
It reads like a conversation—like Matous is there sitting across from you explaining to you how all the pieces fit together. You’re not going to get lost in jargon, and you’re going to learn something new about how the website game works.
I’ve been a content writer for the past seven years, and I like to think that I know what I’m doing when I set out to develop content for clients. But Matous’ book presents new insight to the way I approach writing for websites (does it pass the blah blah blah test?) and illustrates how important it is to create content that balances information with quality. He takes the basic writing principles of “show don’t tell” and shows us how it’s relevant in web traffic today. Beyond that, Matous’ insight on the digital sales funnel stands out in its ability to garner trust from customer—a rare commodity that leads to satisfied and returning customers.
What Matous preaches in his book that is important to website owners and writers alike is the idea that content is key. Awesome content will make you stand out in a crowded marketplace. For a writer like me, the book does an amazing job of showing how I fit into the overall business process and strategy of a website. Highly recommend reading this book if you’re a website owner.
It reads like a conversation—like Matous is there sitting across from you explaining to you how all the pieces fit together. You’re not going to get lost in jargon, and you’re going to learn something new about how the website game works.
I’ve been a content writer for the past seven years, and I like to think that I know what I’m doing when I set out to develop content for clients. But Matous’ book presents new insight to the way I approach writing for websites (does it pass the blah blah blah test?) and illustrates how important it is to create content that balances information with quality. He takes the basic writing principles of “show don’t tell” and shows us how it’s relevant in web traffic today. Beyond that, Matous’ insight on the digital sales funnel stands out in its ability to garner trust from customer—a rare commodity that leads to satisfied and returning customers.
What Matous preaches in his book that is important to website owners and writers alike is the idea that content is key. Awesome content will make you stand out in a crowded marketplace. For a writer like me, the book does an amazing job of showing how I fit into the overall business process and strategy of a website. Highly recommend reading this book if you’re a website owner.
Displaying 1 - 9 of 9 reviews