Infusionsoft Mastery: The Definitive Best Practices and Strategic Implementation Guide

by Troy A Broussard, John Sanpietro (Editor), Ryan Levesque (Foreword)

(Newly revised 2nd edition) The book also includes free online access to additional tutorials, videos and trainings exclusively for book owners. Book Description Infusionsoft Mastery is the culmination of years of in the trenches work, research, experimentation and, yes, many blunders along the way! The goal of this book is simple; to help all Infusionsoft users, regardless of experience level, take advantage of the Best Practices I have uncovered. You’ll find Best Practice guidance on the following + The Ideal Welcome Campaign + Campaign Design and Wireframing + Email Engagement + Effective Tagging + Simple Tracking + Campaign Building + Custom Field Usage + Setup and User Management + Order Processing + The Mindset of Automation + and much, much more... Is This Book Right For You? If you are looking for in-depth guidance, structure and Best Practices advice for how to get the most out of Infusionsoft, then yes, it is definitely for you, regardless of your experience level. If, however, you are looking for a “how to” book with step-by-step screen shots, then no, this book is probably not for you. As there are other books already on the market giving you detailed “how to” instructions, this book takes the approach of focusing on strategy, implementation and industry Best Practices. This book provides the benefit of thousands of hours of Infusionsoft training, implementation and client consulting work distilled down into practical real-world business advice. Supplemental Content Infusionsoft is a software platform and, as such, the interface is constantly changing and being updated. That is why the author provides additional supplemental training, videos and tutorials online. The intent was to not try and put things into the book that would immediately become out of date at the next Infusionsoft update, but rather keep the book focused on core strategy and implementation. The supplemental content is updated frequently to make sure that it stays in sync with the software.

254 pages, Kindle Edition

Published January 20, 2017

Reviews

[MykÆ G · Rating 3 out of 5]

TL;DR: Presupposes a lot of familiarity with Infusionsoft. If you're company is starting out with Infusionsoft, reading this book will make you sound like an expert and give you a lot of direction, but you'll probably only use about 5% of it.

I learned a lot from this book, but I think my recommendation for most sales/marketing agents would be to just not use Infusionsoft at all. If your company has decided to go with infusionsoft anyway I'd highly recommend this book after completing the basic tutorials Infusionsoft has to offer.

After reading Infusionsoft Mastery am I an Infusionsoft Master? Not even close. I still only abstractly understand a lot of what Broussard is talking about here, but I am now certainly the most knowledgeable person in the company when it comes to Infusionsoft.

Instead of technical support a lot of the value of this book is conceptual. I have a better understanding now of how successful companies (or at least companies that successfully use infusionsoft) relate to this software. I've put maybe 1-5% of the content of this book into practice, but I now have opinions and prejudices about the other 95% and how my company should move forward.

This is one of the better written software tutorials I've read. Broussard doesn't weigh this book down with anecdotal nonsense and his writing is both readable and skimmable depending on the time and attention you can commit to it. Still, I'd give this a higher rating if I was now in fact an Infusionsoft Master or even an Infusionsoft Fan after reading this. There are so many recommendations for 3rd party plug-ins and software that whole parts of this book (at the concrete level) are useless to my company.

The book I'm holding out for isn't 'Infusionsoft Mastery', but 'How to get best value with minimum effort through Infusionsoft'. This book's a lot more about getting a fair ROI with a fairly meaty investment of time and financial resources.

[Steve Oglesby · Rating 5 out of 5]

Not too deep, not too shallow

While it's not technically a "how-to" book, you certainly learn the essentials of building and using Infusionsoft campaigns. The author provides an excellent overview of marketing automation, and, more importantly, explains the best practices. You'll definitely want to keep referring back to the book as you grow in experience and expertise. And while technology continually changes, the online bonuses should keep the material evergreen.

[Robert · Rating 4 out of 5]

Good start to learn in infusionsoft.

This book provides a solid foundation to getting started with the best practices within infusionsoft. If you’re jus getting started this will help.