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Schwinn: The Best Present Ever
For many children of the sixties, the gift of a Schwinn was a ticket to freedom, a chance to feel the wind on their face and the steady rotation of rubber at their feet. The Schwinn took many through their childhood adventures, with memories filled of after school, free-range bike rides around the neighborhood with friends, the late afternoon sun shining off of the gleaming painted frame and stainless steel fenders.
The 1960s and 70s saw a boom of Schwinn Sting-Rays, which appealed to young riders who had to have the hottest “muscle” bike in town, and sold like hotcakes to parents everywhere scrambling to get the best Christmas present ever for their kids.
From its early years dominating the youth market with Sting-Rays to the teen-friendly Varsity and Continental models to its most recent parent-friendly iterations of the Easy-Steer and Roadster Trikes, the Schwinn weaves itself through 120 years of American history. For many, the Schwinn will be forever tied to the memories of their childhood, to a simpler time of freedom, laughter, and endless wonder. The Best Present Ever is a visual celebration of this American icon, with a complementary narrative throughout that tells the Schwinn story.
The 1960s and 70s saw a boom of Schwinn Sting-Rays, which appealed to young riders who had to have the hottest “muscle” bike in town, and sold like hotcakes to parents everywhere scrambling to get the best Christmas present ever for their kids.
From its early years dominating the youth market with Sting-Rays to the teen-friendly Varsity and Continental models to its most recent parent-friendly iterations of the Easy-Steer and Roadster Trikes, the Schwinn weaves itself through 120 years of American history. For many, the Schwinn will be forever tied to the memories of their childhood, to a simpler time of freedom, laughter, and endless wonder. The Best Present Ever is a visual celebration of this American icon, with a complementary narrative throughout that tells the Schwinn story.
144 pages, Hardcover
Published November 1, 2017
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April 11, 2020
For several generations of American children there was no better bicycle than a Schwinn bicycle. In this book the reader will learn of some of Schwinn's iconic bicycles ever built. The Black Phantom, Hornet, Paramount, Stingray and the Varsity are some of Schwinn's greatest bicycles ever built. If you like reading about nostalgic times this might be the book for you. Its a good introduction into how Schwinn bikes became so popular.
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