RETRO GRAPHIC

by SendPoints (Editor)

The modern yearning for vintage and classical design work is well-documented in Retro Graphics, an in-depth exploration of diverse applications of retro elements in modern graphic design. The first section, Evolution of Graphic Style, provides a deeper level of understanding of cultural connotations and context in design with explanations of movements, trends and styles from the 1840s to the 1990s. The second section, Retro Design, then reveals how designers capture the zeitgeist of an era and express it through modern media and design methods with a showcase of projects such as food and alcohol packaging, wedding programs, promotional materials, business identities, and more. Masterful retro design evokes the best part of a time or era, inspiring a sense of nostalgia in viewers or consumers not for what really was, but for what ideally could have been; Retro Graphics will show both design enthusiasts and professionals exactly how this can be done.

224 pages, Hardcover

Published December 12, 2016

About the author

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.