If you want to learn how to use social media for our business or organization, this guide will teach you the basics of using Twitter and Facebook to take your communications and marketing strategy to the next level. With over ten years of communications experience, digital strategist Loryn C. Wilson Carter gives you the tools and best practices for a successful social media strategy.
Discovered this book via twitter and read it with hopes of finding ideas to improve my social media strategy. This book definitely delivered and there were some funny moments as well to make it easy to digest. Especially if you're a newbie to social media, I recommend this thoughtful and informative read.
This book is a must-have for anyone wondering not what they can do for Social Media, but what Social Media can do for them, in business. It focuses on using Twitter and Facebook for business. I found the information concise and very easy to understand. The tips and tools Ms.Carter lays out in the book will be beyond helpful as I move forward in using these particular social media platforms with more intention and purpose.