Researching UX: Analytics: Understanding Is the Heart of Great UX

by Luke Hay

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.
This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:

By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Genres: Design, Computers

210 pages, Kindle Edition

Published January 10, 2017

Reviews

[lysa · Rating 1 out of 5]

Good background on what to look to for when analyzing data but most of the content is a bit dated with the step-by-step tutorial on how to use Google Analytics that dates back to 2017, LOL.