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Hùng Biện Kiểu TED #3
TED: Os segredos de comunicação das conferências mais carismáticas do mundo
As ideias são a moeda de troca do século XXI. O sucesso do futuro está reservado àqueles que sabem vender as suas ideias - e que se sabem vender a si próprios. A persuasão é a melhor competência que alguma vez poderá desenvolver; a comunicação eficaz é a chave para realizar os seus sonhos. As célebres conferências TED redefiniram aquilo que constitui uma apresentação de sucesso e tornaram-se o padrão de excelência da arte de falar em público. Nestes eventos, reúnem-se os maiores pensadores e inovadores do mundo, não só das áreas da tecnologia, do entretenimento e do design, como de qualquer área onde a criatividade seja exercitada e desenvolvida. As visualizações online das conferências TED já ultrapassam um bilião. Estas apresentações inspiram e apaixonam o mundo inteiro, e as técnicas usadas pelos oradores de topo da TED são as mesmas que você pode usar para dinamizar qualquer apresentação, para inspirar qualquer equipa e para contagiar qualquer público.
240 pages, Paperback
First published January 28, 2014
4466 people are currently reading
43986 people want to read
About the author
Carmine Gallo
85 books351 followersCarmine Gallo is an American author, columnist, keynote speaker, and former journalist and news anchor. Now currently based in Pleasanton, California, he is President of Gallo Communications Group and works as a communications coach and speaker
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Displaying 1 - 30 of 1,846 reviews
September 23, 2021
It was very difficult to rate this book. The advice in it is all good; it's just not by any means secret. The 9 points, in fact, are pretty obvious and to be found in most decent books on public speaking. Be passionate, tell stories, have a conversation with the audience, say something new and surprising, be funny, use sensory details, stick to what you know and get it all done in 18 minutes. Any real secrets there? What makes the book worth reading are the TED stories and examples. Gallo is a good writer and he's done his homework. It's a competent book filled with great advice. If you don't have any books on public speaking, this would be a fine one to start with. There's just nothing new in here, and certainly no secrets.
July 24, 2014
Here's the highlights (I confess for scanning through the backstories and anecdotes to extract these)
Great presentations are Emotional, Novel, and Memorable:
1. Dig deep to identify your unique and meaningful connection to your topic
2. Tell stories to reach people's hearts and minds
3. Practice relentlessly and internalize your content so that you can deliver the presentation as comfortably as having a conversation with a close friend
4.Reveal information that's completely new to your audience, packaged differently, or offers a fresh and novel way to solve an old problem.
5. Deliver a shocking, impressive, or surprising moment that is so moving and memorable, it grabs the listener's attention and is remembered long after the presentation is over.
6. Lighten up with authentic humor.
7. Eighteen minutes is the ideal length of time for a presentation. If you must go longer build in soft breaks every 10 minutes.
8. Deliver presentations that touch more than one of the 5 senses.
9. Be authentic, open, and transparent.
Great presentations are Emotional, Novel, and Memorable:
1. Dig deep to identify your unique and meaningful connection to your topic
2. Tell stories to reach people's hearts and minds
3. Practice relentlessly and internalize your content so that you can deliver the presentation as comfortably as having a conversation with a close friend
4.Reveal information that's completely new to your audience, packaged differently, or offers a fresh and novel way to solve an old problem.
5. Deliver a shocking, impressive, or surprising moment that is so moving and memorable, it grabs the listener's attention and is remembered long after the presentation is over.
6. Lighten up with authentic humor.
7. Eighteen minutes is the ideal length of time for a presentation. If you must go longer build in soft breaks every 10 minutes.
8. Deliver presentations that touch more than one of the 5 senses.
9. Be authentic, open, and transparent.
September 20, 2018
Even if you don't think you'll ever need to speak persuasively or make a presentation (though doesn't everyone need to at some point?), this book is still fun for how it presents a sort of 'best of Ted Talks' while giving a great dissection of what makes them great.
December 25, 2014
If you have never heard of "TED Talks", then immediately go over to the TED web site and listen to some of the best short talks you've ever heard. If you are familiar with TED talks, then you already know how fantastic they are, covering a wide range of topics dealing with new, important ideas.
This book is an excellent guide to public speaking. Carmine Gallo analyzes some of the most popular TED talks. He describes how to make your own presentations/speeches/sales pitches as engaging as possible. He details his nine "secrets" that can help make a successful presentation. What are his secrets? Well, they aren't really secret at all; they are common sense. The secrets include being passionate about one's subject, keep the title of your presentation short, keep the talk to within an 18-minute time limit, use stories to illustrate concepts and engage the listener, don't tell jokes, but instead use humor, include some attention-grabbing information or idea in a new light, try to include multiple senses--sight, sound, touch, and so on. Power Point is to be used sparingly--pictures are good, text is not good.
Another important aspect in delivering a good talk is to edit, prepare, and practice the presentation in front of people ahead of time. It can take hundreds of hours to prepare and test out an attention-grabbing presentation. All that preparation helps to make the presentation seem spontaneous and authentic.
I found the advice about public speaking to be very helpful. But I also found the descriptions of some of the best TED talks to be equally interesting. I didn't read this book--I listened to it as an audiobook. Multiple readers took on the roles of some of the TED talkers, and that gave the audiobook a nice, varied flavor. Highly recommended!
This book is an excellent guide to public speaking. Carmine Gallo analyzes some of the most popular TED talks. He describes how to make your own presentations/speeches/sales pitches as engaging as possible. He details his nine "secrets" that can help make a successful presentation. What are his secrets? Well, they aren't really secret at all; they are common sense. The secrets include being passionate about one's subject, keep the title of your presentation short, keep the talk to within an 18-minute time limit, use stories to illustrate concepts and engage the listener, don't tell jokes, but instead use humor, include some attention-grabbing information or idea in a new light, try to include multiple senses--sight, sound, touch, and so on. Power Point is to be used sparingly--pictures are good, text is not good.
Another important aspect in delivering a good talk is to edit, prepare, and practice the presentation in front of people ahead of time. It can take hundreds of hours to prepare and test out an attention-grabbing presentation. All that preparation helps to make the presentation seem spontaneous and authentic.
I found the advice about public speaking to be very helpful. But I also found the descriptions of some of the best TED talks to be equally interesting. I didn't read this book--I listened to it as an audiobook. Multiple readers took on the roles of some of the TED talkers, and that gave the audiobook a nice, varied flavor. Highly recommended!
October 1, 2016
Somehow i had a high expectation from this book and it was completely ruined. I was simply turning the pages so i could find something insightful and was disappointed again and again.
First of all the book should not be named as "TALK LIKE TED" rather it should be re-named as "WHAT TED SPEAKERS SPEAK". It says that great TED speakers have excellent body language, tone, etc etc without thoughts and words on how to improve it. It more feels like a "guide book" for TED talks than anything else.My Highlighter pen has remain un-employed because I am unable to find any words of wisdom which can be implemented.!
First of all the book should not be named as "TALK LIKE TED" rather it should be re-named as "WHAT TED SPEAKERS SPEAK". It says that great TED speakers have excellent body language, tone, etc etc without thoughts and words on how to improve it. It more feels like a "guide book" for TED talks than anything else.My Highlighter pen has remain un-employed because I am unable to find any words of wisdom which can be implemented.!
November 18, 2024
I am flying out this week to give a major presentation, and I'm nervous. I know that I'm a very successful speaker in some settings but this will be short and sans visuals. I will be seated. My work will be recorded. In general, this presentation does not play to my strengths.
I ran into a copy of Carmine Gallo's (2014) Talk like TED at the right time – but initially didn't think so. Its introduction felt slick and empty. I thought this was going to be another vacuous book more focused on selling itself than ideas.
I was wrong. Gallo skillfully analyzed especially successful TED talks, interviewed TED speakers about what they did and what they believed others did particularly well, and gave concrete advice and examples of his recommendations. I didn't buy all of his explanations for why things work – Gallo is a journalist and consultant rather than a researcher – but his recommendations are thoughtful and useful.
What does Gallo recommend? Those of you who, like me, have watched hours of TED talks won't be surprised: speak from passion; use stories, humor, and pictures to engage your audience and to make your ideas clear; but be authentic. Quoting Bryan Stevenson: "You need data, facts, and analysis to challenge people, but you also need narrative to get people comfortable enough to care about the community that you are advocating for. Your audience needs to be willing to go with you on a journey” (p. 47).
Gallo also describes behind-the-scene tools that will almost certainly be helpful. He suggests summarizing your ideas in 140 characters or less (distilling it to its essences): "If you can’t explain your big idea in 140 characters or less, keep working on your message" (pp. 130-131). He then suggests outlining your message by threes (easy to remember, both as presenter and audience).
Gallo then recommends "striving for no more than 40 words in the first 10 slides. This will force you to think creatively about telling a memorable and engaging story instead of filling the slide with needless and distracting text. Kill bullet points on most of your slides" (p. 223).
We (I) think about great presenters as naturals. He notes that Dr. Jill Bolte-Taylor, for example, rehearsed her presentation 200 times, which is why she, like other successful presenters, "seem natural, authentic, animated, and conversational" (p. 87). Great presentations come from practice.
Gallo ends with this advice:
I ran into a copy of Carmine Gallo's (2014) Talk like TED at the right time – but initially didn't think so. Its introduction felt slick and empty. I thought this was going to be another vacuous book more focused on selling itself than ideas.
I was wrong. Gallo skillfully analyzed especially successful TED talks, interviewed TED speakers about what they did and what they believed others did particularly well, and gave concrete advice and examples of his recommendations. I didn't buy all of his explanations for why things work – Gallo is a journalist and consultant rather than a researcher – but his recommendations are thoughtful and useful.
What does Gallo recommend? Those of you who, like me, have watched hours of TED talks won't be surprised: speak from passion; use stories, humor, and pictures to engage your audience and to make your ideas clear; but be authentic. Quoting Bryan Stevenson: "You need data, facts, and analysis to challenge people, but you also need narrative to get people comfortable enough to care about the community that you are advocating for. Your audience needs to be willing to go with you on a journey” (p. 47).
Gallo also describes behind-the-scene tools that will almost certainly be helpful. He suggests summarizing your ideas in 140 characters or less (distilling it to its essences): "If you can’t explain your big idea in 140 characters or less, keep working on your message" (pp. 130-131). He then suggests outlining your message by threes (easy to remember, both as presenter and audience).
Gallo then recommends "striving for no more than 40 words in the first 10 slides. This will force you to think creatively about telling a memorable and engaging story instead of filling the slide with needless and distracting text. Kill bullet points on most of your slides" (p. 223).
We (I) think about great presenters as naturals. He notes that Dr. Jill Bolte-Taylor, for example, rehearsed her presentation 200 times, which is why she, like other successful presenters, "seem natural, authentic, animated, and conversational" (p. 87). Great presentations come from practice.
Gallo ends with this advice:
You don’t need luck to be an inspiring speaker. You need examples, techniques, passion, and practice. You also need courage—the courage to follow your passion, articulate your ideas simply, and express what makes your heart sing. (p. 248)Listen to him.
August 12, 2015
My husband is a world class debater and former forensic coach. I listened to this audio book to try to understand some of the methods that he seems to just intuitively know in order to improve my own public speaking skills. He heard some of the chapters and seemed to think that all of it was fairly obvious and well known information. I found a lot of it useful, but I have literally no background in public speaking. So, the moral of today's story is: if you already know how to do a great presentation, then Talk Like TED might not be that interesting or ground breaking to you. If you're like me, and you have no idea what you're doing up there, Talk like TED is actually fairly helpful.
If you enjoyed Talk like TED, you may enjoy some other books by TED authors like Judge This by Chip Kidd, The Art of Stillness: Adventures in Going Nowhere by Pico Ayer, or My Stroke of Insight: A Brain Scientist's Personal Journey by Jill Bolte Taylor.
If you enjoyed Talk like TED, you may enjoy some other books by TED authors like Judge This by Chip Kidd, The Art of Stillness: Adventures in Going Nowhere by Pico Ayer, or My Stroke of Insight: A Brain Scientist's Personal Journey by Jill Bolte Taylor.
April 7, 2024
I agree with the other reviews ,the author has done his research but it is a decent read :》
This entire review has been hidden because of spoilers.
December 27, 2018
Couldn't get past the first chapter. I kept looking for some insights but all I got were buzzwords, some BS about passion and disjointed and out of context quotes from great speakers. Do not recommend.
February 1, 2017
I liked it, it was practical, and enjoyable to read, and gave you room to think about the things it suggested as opposed to just reading them.
Having just finished it, I might not be able to state the 9 points off by heart, but I'm pretty sure I'll remember to use them the next time I'm preparing a presentation.
Having just finished it, I might not be able to state the 9 points off by heart, but I'm pretty sure I'll remember to use them the next time I'm preparing a presentation.
June 28, 2020
This book made me watch all the TED talks ever😂
I love the technique “learn by example” and this book has a lot of models we can learn from.
I love the technique “learn by example” and this book has a lot of models we can learn from.
May 26, 2015
This book is so well written that even the summaries of the presentations the author talks about are more impressive than the TED talks themselves. Totally worth reading.
August 5, 2016
Do you watch TED presentations? If not, then you should! There is so much knowledge to be acquired from them. This book introduces you to TED, but also helps you become a better public speaker. I've taken public speaking in college, but I wasn't taught many of the skills this book offers. Disappointingly, I wasn't taught anything about TED either. This book is a must read for anyone who speaks publicly, whether that is in college or a career path. The main point in this book is "Passion". If you don't have passion about what you're presenting, then you won't be a great speaker. Always speak with passion and from the heart. That's what drives and makes public speakers successful. You will find many useful advises in this book. It doesn't get boring as Carmine uses an ample amount of stories and examples. It's simply, awesome!
June 8, 2015
This book is a MUST read for any Speech teacher. It reinforced some things that I know to be true, and challenged me to take my expertise one step further. The best thing is that it inspired me to demand more from my college students. I have been using it through most of the semester, but finally finished all the chapters this morning. Yes, giving a speech is demanding, it is hard work, it is challenging, it is invigorating when you are successful, it can be terrifying, but if you do the work, you reap the rewards, and PRACTICE is essential. All the best do!
September 22, 2016
I heard the audio version of this book cover to cover. The storytelling in this book is excellent. The detailed examples will help anyone who speaks in public. I enjoyed the writing in this book and recommend it.
January 21, 2022
Public Speaking is an underrated skill, in this book the author introduces a handful of orators who made themselves an address in the Ted platform.
Speakers are unique, some specialized in the narration with the help of powerpoint presentation, some with the help of heart throbbing pictures, some with small video clips. But there are Orators who have a specific talent, they don't require any powerpoint slides or pictures, with the help of hand gestures and body language they will convey to the audience what they want to portray through this speech.
For those who have a great ambition in the field of Oration, or those who want to become a public speaker, this book is the best one to begin with.
“TED.com videos allow you metaphorically to "step out of the house" and take these journeys of exploration with the world's top minds. Open the door. Take a look outside. You'll discover a world of magnificent presentations that will help you improve your public speaking skills and give you the tools to be a more successful person in any of your life's roles” - Carmine Gallo
Speakers are unique, some specialized in the narration with the help of powerpoint presentation, some with the help of heart throbbing pictures, some with small video clips. But there are Orators who have a specific talent, they don't require any powerpoint slides or pictures, with the help of hand gestures and body language they will convey to the audience what they want to portray through this speech.
For those who have a great ambition in the field of Oration, or those who want to become a public speaker, this book is the best one to begin with.
“TED.com videos allow you metaphorically to "step out of the house" and take these journeys of exploration with the world's top minds. Open the door. Take a look outside. You'll discover a world of magnificent presentations that will help you improve your public speaking skills and give you the tools to be a more successful person in any of your life's roles” - Carmine Gallo
April 30, 2016
Quick & easy read. Excerpts from some of the best rated & most viewed Ted talks with pointers on how to keep an audience engaged and remember your talk.
November 22, 2018
كتاب بطيء ملي بالحشو , يمكن اختصاره بكتيب من 30 صفحة . الافكار الواردة فيه مكررة من كتب ديل كارينجي
لم يعجبني بتاتا
لم يعجبني بتاتا
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January 20, 2019قرأت ملخصا للكتاب وأجده مفيدا، لكن لا بد من الحذر عند قراءة كتب التحفيز بالعموم
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September 10, 2023Accelerate ve diğer kitaplarda bahsettiğimiz konuları hayata geçiriebilmek için bunları birilerine anlatmamız gerekecek. İnsanları ikna ve motive etmek: süreçlerin bu şekilde uygulandığı takdirde başırıya ulaşılacağı konusunda…
Sunumun 18 dakika olması haricinde anlaştık. (Adamların olayı buymuş zaten, çok yanlış gelmişim ben) Bazı maddelere tekrar bir kontrol edeyim, ne var, ne yok?
Tutku: Bu konuları zaten kendimden daha tutkulu anlatacak pek kimse bilmiyorum.
Hikaye de tamam: İnsanların kendilerini özdeşleştirecekleri karakterler yani “google’ın en iyi performans gösteren ekipleri” de tamam. Eee aşağısı kurtarmaz. :)
Merak ve öğrenme arzusunu tetikleme: tamam.
Büyük resmi görme: zaten bunun için çıktık yola.
İstatistikler: dora metrikleri ve bunların nasıl toplandıkları & yorumlandıkları benden sorulur.
Motive edici bir final: “High Performing Organizations” sonuçları yeterince motive edici kanaatimce, oraya da bağlayarak zirvede bir son.
Mizah: üslubum malum. 😛
18 dakika: Sürede anlaşamadık. Sunum slayt’ında da çok sözcük var. Ya önemlilieri boyadım işte, sadece onları saysan? O kadar takılma geri kalana. Madde işaretleri mi var? Aboooo. Tamam, zamanla bu kısımlar da oturacak.
En azından bir kontrol listesi sunuyor şeklinde bakılabilir kitaba. Bazı yerleri çok fazla uzatmış, sen sunumu kısa tut diyen biri için ne kadar tutarlı sormak istedim. :) Bir de bazı konuşmalara referanslar var. Onları da izlemek iyi olabilir…
Sunumun 18 dakika olması haricinde anlaştık. (Adamların olayı buymuş zaten, çok yanlış gelmişim ben) Bazı maddelere tekrar bir kontrol edeyim, ne var, ne yok?
Tutku: Bu konuları zaten kendimden daha tutkulu anlatacak pek kimse bilmiyorum.
Hikaye de tamam: İnsanların kendilerini özdeşleştirecekleri karakterler yani “google’ın en iyi performans gösteren ekipleri” de tamam. Eee aşağısı kurtarmaz. :)
Merak ve öğrenme arzusunu tetikleme: tamam.
Büyük resmi görme: zaten bunun için çıktık yola.
İstatistikler: dora metrikleri ve bunların nasıl toplandıkları & yorumlandıkları benden sorulur.
Motive edici bir final: “High Performing Organizations” sonuçları yeterince motive edici kanaatimce, oraya da bağlayarak zirvede bir son.
Mizah: üslubum malum. 😛
18 dakika: Sürede anlaşamadık. Sunum slayt’ında da çok sözcük var. Ya önemlilieri boyadım işte, sadece onları saysan? O kadar takılma geri kalana. Madde işaretleri mi var? Aboooo. Tamam, zamanla bu kısımlar da oturacak.
En azından bir kontrol listesi sunuyor şeklinde bakılabilir kitaba. Bazı yerleri çok fazla uzatmış, sen sunumu kısa tut diyen biri için ne kadar tutarlı sormak istedim. :) Bir de bazı konuşmalara referanslar var. Onları da izlemek iyi olabilir…
April 17, 2024
I thoroughly enjoyed this book and took a lot of great points away from it. I will say that as I read along, I noted the TED talks that were used as examples and watched many of them. Not all of them were of interest to me but I loved how I could read about a concept and then see it immediately in action in context.
This book did get me to think a lot about presentations I see on a weekly/monthly basis in my business life and how I will approach my next presentation. I think it is a great tool to help remind me to distill ideas down to the key points as well.
This book did get me to think a lot about presentations I see on a weekly/monthly basis in my business life and how I will approach my next presentation. I think it is a great tool to help remind me to distill ideas down to the key points as well.
September 7, 2020
It was pretty much educative and useful. Thanks to author for sharing the steps and skill that we know but forgot about.
November 29, 2021
Useful insights on public speaking.
September 6, 2020
เป็นหนังสือแปลที่มาได้ทันกับจังหวะงาน Ted Talk ที่จะเกิดในเมืองไทยเร็วๆวันนี้ได้อย่างเหมาะเจาะ แต่ทว่าสำหรับคนที่ไม่รู้จัก TED (ไม่ใช่หมีขี้ม่อ ลามกตัวสีน้ำตาลๆ นะเออ )
หนังสือเล่มนี้ยังได้ทำหน้าที่ชั้นดี สำหรับการเป็น How To สำหรับคนที่จำเป็นต้องมีพื้นที่ และหน้าที่ในการพูดต่อหน้าผู้คนจำนวนมากๆ(ไม่ว่าเต็มใจหรือไม่ก็ตาม) ในโลกที่ความคิดได้กลายเป็นว่าที่เงินตราแ่ห่งศตวรรษ
ถึงแม้หนังสือมันไม่ได้อัดสาระจัดๆแบบ หนังสือการเล่าเรื่องอย่าง Made To Stickแต่สิ่งที่เราชอบคือวิธีการเขียนและนำเสนอเนื้อหาในหนังสือที่มีส่วนผสมหลายๆอย่างและเป็นตัวอย่างคล้ายๆกับการฟังหรือรับชม TED
อย่างเช่น
- เราสัมผัสได้ถึง passion ของผู้เขียน การเล่าโดยความรู้สึก energetic กะตือรือร้น ทำให้เราเชื่อมั้นในตัวผู้เขียนเพราะผู้เขียนเชื่อมั่นในสิ่งทีเล่า
- การเขียนหรือการพูดแบบการเล่าเรื่องทำให้ผู้คนจดจ่อและเข้าถึงได้มากกว่า
ยิ่งเชื่อมโยงกับอารมณ์ ยิ่งทำให้ผู้อ่าน ผู้ฟังเปิดใจ พอเปิดใจข้อมูลก็ถึงเราได้ง่าย และจำมันได้ติดหนึบมากกว่า
- คำพูดติดหู (sound bites) ทำให้คนจำง่าย การเน้นคำซ้ำๆ (anaphora) ทำให้คนมีอารมณ์ร่วม
- แน่นอนอารมณ์ขัน ทำให้คนมองผู้เขียนหรือผู้พูดในเชิงบวก คารมยังเป็นต่อเสมอ แต่ระวังเรื่องกาลเทศะ ยิ่งโดยเฉพาะการยิงมุขเรื่องเพศในที่สาธารณะ
- การดึงดูดผู้คนด้วยเรื่องอะไรใหม่ๆมักได้ผล เช่นเดียวกับการเลือกใช้คำ หรือใช้วิธีที่เปลี่ยนอารมณ์พวกเขากระทันหัน มันทำให้พวกเขาติดหนึบและเอาไปพูดต่อได้เช่นกัน
- ภาษากาย ภาษาพูดนั้นสำคัญพอกัน มันช่วยส่งเสริมกัน ลบล้างมายาคติที่ว่าภาษาพูดสำคัญแค่ห้าเปอร์เซ็นต์ไปซะ
- สมองคือส่วนเล็กๆที่ดูดพลังงานมากที่สุด เราคงจะเห็นภาพไ้ด้ชัดว่า ต่อให้เราใช้แรงงานไปไหนมาไหนทั้งวัน ยังไม่ร่างสลายเท่ากับการหน้าดำคร่ำเครียดกับการนั่งสอบทั้งวัน เพราะฉนั้นผู้ชมหรือคนอ่านก็เช่นกัน
- สมองเราข้อมูลได้ดีเมื่อมีประมาณสามก้อน ยืดหยุ่นหน่อยก็เจ็ดบวกลบสอง (หนังสือจึงมีเนื้อหาเป็นสามส่วนหลัก และแต่ละหลักมีสามส่วนย่อย)
- ดังนั้นการทำให้ง่ายเข้าไว้ simplified ให้ได้มากที่สุด อาจจะเริ่มจากคำโปรยที่เรียบง่ายทรงพลัง ลองฝึกตั้งหัวข้อแบบทวิตเตอร์สิ ไม่ก็พยายามพูดให้ช้าและชัดกว่าปรกติ แต่เน้นจังหวะให้เป็นงาน นึกถึงเวลาเราฟังละครวิทยุนั่นแหละ
- การทำให้คนเห็นภาพจริงๆ หรือภาพในใจหละดี เพราะคนเราจำภาพได้มากกว่าข้อความ การกระตุ้นประสาทสัมผัสหลายๆอย่าง (multi moda) ยิ่งทำให้ผู้คนทำได้ง่าย
- คนหลายคนกลัวการพูดในที่สาธารณะมากกว่ากลัวตาย แต่สตีฟจอบส์ที่ว่าเจ๋ง หรือวิดีโอยอดวิวสิบล้านขึ้นของ TED ทุกคนก็เริ่มมาจากการฝึกฝนทั้งนั้น
จริงๆเราอาจสรุปสั้นๆเป็นสามขั้นคือ การเข้าถึงอารมณ์ แปลกใหม่ น่าจดจำ
หลายๆอย่างอาจจะเป็นเรื่อวราวง่ายๆ (ที่ทำจริงมันอาจไม่ง่าย) แต่วิธีการเล่าที่สนับสนุนความเชื่อมั่นในวิธีแบบ TED ที่ผู้เขียนเชื่อมั่นทำให้เราจำใจความหลักๆได้โดยไม่ต้องไปเปิดหนังสือรอบที่สองเพื่อสรุป
ถึงแม้ส่วนที่เป็นการเชื่อมโยงตรรกะ เหตุผลสนับสนุน (logos) จะดูจงใจและชวนเชื่อไปสักหน่อย (อย่างเช่น การยกทฤษฏีหนึ่งสองอย่างต่อประเด็น) แต่ความรู้สึกสุดท้ายหลังอ่านคือ ความรู้สึกดีๆแบบไม่เบาโหวงหรือเพ้อฝันมากไปนัก กลับสร้างแรงบันดาลใจเชิงบวกให้เราอยากไปปฏิบัติต่อ อีกทั้งเราสามารถเชื่อมโยงได้ง่ายเพียงแค่เปิดยูทูปและวิเคราะห์ตาม สำหรับเวลาอันจำกัด หากเราต้องนำเสนอความคิดอะไรสักอย่าง เราก็คงอยากให้ผลลัพธ์ออกมาเป็นประมาณนี้หละมั้งนะ
//ถือเป็นสามร้อยหน้าที่คุ้มค่า บันเทิงและเปี่ยมไปด้วยแรงบันดาลใจอยู่
หนังสือเล่มนี้ยังได้ทำหน้าที่ชั้นดี สำหรับการเป็น How To สำหรับคนที่จำเป็นต้องมีพื้นที่ และหน้าที่ในการพูดต่อหน้าผู้คนจำนวนมากๆ(ไม่ว่าเต็มใจหรือไม่ก็ตาม) ในโลกที่ความคิดได้กลายเป็นว่าที่เงินตราแ่ห่งศตวรรษ
ถึงแม้หนังสือมันไม่ได้อัดสาระจัดๆแบบ หนังสือการเล่าเรื่องอย่าง Made To Stickแต่สิ่งที่เราชอบคือวิธีการเขียนและนำเสนอเนื้อหาในหนังสือที่มีส่วนผสมหลายๆอย่างและเป็นตัวอย่างคล้ายๆกับการฟังหรือรับชม TED
อย่างเช่น
- เราสัมผัสได้ถึง passion ของผู้เขียน การเล่าโดยความรู้สึก energetic กะตือรือร้น ทำให้เราเชื่อมั้นในตัวผู้เขียนเพราะผู้เขียนเชื่อมั่นในสิ่งทีเล่า
- การเขียนหรือการพูดแบบการเล่าเรื่องทำให้ผู้คนจดจ่อและเข้าถึงได้มากกว่า
ยิ่งเชื่อมโยงกับอารมณ์ ยิ่งทำให้ผู้อ่าน ผู้ฟังเปิดใจ พอเปิดใจข้อมูลก็ถึงเราได้ง่าย และจำมันได้ติดหนึบมากกว่า
- คำพูดติดหู (sound bites) ทำให้คนจำง่าย การเน้นคำซ้ำๆ (anaphora) ทำให้คนมีอารมณ์ร่วม
- แน่นอนอารมณ์ขัน ทำให้คนมองผู้เขียนหรือผู้พูดในเชิงบวก คารมยังเป็นต่อเสมอ แต่ระวังเรื่องกาลเทศะ ยิ่งโดยเฉพาะการยิงมุขเรื่องเพศในที่สาธารณะ
- การดึงดูดผู้คนด้วยเรื่องอะไรใหม่ๆมักได้ผล เช่นเดียวกับการเลือกใช้คำ หรือใช้วิธีที่เปลี่ยนอารมณ์พวกเขากระทันหัน มันทำให้พวกเขาติดหนึบและเอาไปพูดต่อได้เช่นกัน
- ภาษากาย ภาษาพูดนั้นสำคัญพอกัน มันช่วยส่งเสริมกัน ลบล้างมายาคติที่ว่าภาษาพูดสำคัญแค่ห้าเปอร์เซ็นต์ไปซะ
- สมองคือส่วนเล็กๆที่ดูดพลังงานมากที่สุด เราคงจะเห็นภาพไ้ด้ชัดว่า ต่อให้เราใช้แรงงานไปไหนมาไหนทั้งวัน ยังไม่ร่างสลายเท่ากับการหน้าดำคร่ำเครียดกับการนั่งสอบทั้งวัน เพราะฉนั้นผู้ชมหรือคนอ่านก็เช่นกัน
- สมองเราข้อมูลได้ดีเมื่อมีประมาณสามก้อน ยืดหยุ่นหน่อยก็เจ็ดบวกลบสอง (หนังสือจึงมีเนื้อหาเป็นสามส่วนหลัก และแต่ละหลักมีสามส่วนย่อย)
- ดังนั้นการทำให้ง่ายเข้าไว้ simplified ให้ได้มากที่สุด อาจจะเริ่มจากคำโปรยที่เรียบง่ายทรงพลัง ลองฝึกตั้งหัวข้อแบบทวิตเตอร์สิ ไม่ก็พยายามพูดให้ช้าและชัดกว่าปรกติ แต่เน้นจังหวะให้เป็นงาน นึกถึงเวลาเราฟังละครวิทยุนั่นแหละ
- การทำให้คนเห็นภาพจริงๆ หรือภาพในใจหละดี เพราะคนเราจำภาพได้มากกว่าข้อความ การกระตุ้นประสาทสัมผัสหลายๆอย่าง (multi moda) ยิ่งทำให้ผู้คนทำได้ง่าย
- คนหลายคนกลัวการพูดในที่สาธารณะมากกว่ากลัวตาย แต่สตีฟจอบส์ที่ว่าเจ๋ง หรือวิดีโอยอดวิวสิบล้านขึ้นของ TED ทุกคนก็เริ่มมาจากการฝึกฝนทั้งนั้น
จริงๆเราอาจสรุปสั้นๆเป็นสามขั้นคือ การเข้าถึงอารมณ์ แปลกใหม่ น่าจดจำ
หลายๆอย่างอาจจะเป็นเรื่อวราวง่ายๆ (ที่ทำจริงมันอาจไม่ง่าย) แต่วิธีการเล่าที่สนับสนุนความเชื่อมั่นในวิธีแบบ TED ที่ผู้เขียนเชื่อมั่นทำให้เราจำใจความหลักๆได้โดยไม่ต้องไปเปิดหนังสือรอบที่สองเพื่อสรุป
ถึงแม้ส่วนที่เป็นการเชื่อมโยงตรรกะ เหตุผลสนับสนุน (logos) จะดูจงใจและชวนเชื่อไปสักหน่อย (อย่างเช่น การยกทฤษฏีหนึ่งสองอย่างต่อประเด็น) แต่ความรู้สึกสุดท้ายหลังอ่านคือ ความรู้สึกดีๆแบบไม่เบาโหวงหรือเพ้อฝันมากไปนัก กลับสร้างแรงบันดาลใจเชิงบวกให้เราอยากไปปฏิบัติต่อ อีกทั้งเราสามารถเชื่อมโยงได้ง่ายเพียงแค่เปิดยูทูปและวิเคราะห์ตาม สำหรับเวลาอันจำกัด หากเราต้องนำเสนอความคิดอะไรสักอย่าง เราก็คงอยากให้ผลลัพธ์ออกมาเป็นประมาณนี้หละมั้งนะ
//ถือเป็นสามร้อยหน้าที่คุ้มค่า บันเทิงและเปี่ยมไปด้วยแรงบันดาลใจอยู่
March 20, 2019
العربية/English
منذ أن كنت في المدرسة وأنا أحب أن أكون من يتحدث أمام الآخرين، وحيثما كانت هناك فرصةٌ لعرضٍ تقديمي أو ما شابه ذلك فإنني كنت دائماً أشمّر عن ساعدي وأنغمس في العمل. ولذا، فإنني لم أتوقع أن أستفيد كثيراً من هذا الكتاب، لكن تبين لي فيما بعد أنني مخطئ، وكان الأجدر بي أن أكون أكثر "تواضعاً". في هذا الكتاب، يحصل القارئ على "أسرار" الحديث الموجه للجمهور مما يسمح له برفع إمكاناته إلى سويةٍ أعلى، مع الكثير من الخطوات هنا وهناك لتسحين أداءه الخطابي.
وهذا الكتاب ليس موجهاً إلى فئةٍ بعينها (فيما يخص مهارات الإلقاء) ولا لمن دُعي لإلقاء محاضرةٍ في "تيد" فقط، بل ببساطةٍ للجميع. فسواءً أكنتَ في الإلقاء فناناً مبدعاً أو محترفاً أو مبتدئً أو حتى لم يسبق لك أن وضعت قدماً على منصةٍ وفتحت ذراعيك للجمهور، فلا بد لك من قراءة هذا الكتاب فهو مفيدٌ لمن سيقدم عرضاً تقديماً أو حتى يروج للمنتجات والأفكار. بل سأجرؤ على القول بأنه سيفيد في المحادثات اليومية مع الأصدقاء والعائلة.
السلبية الوحيدة هي أن ما ذكره الكاتب من نصائح لا تُعتبر "أسرار" حقاً.
هذا هو الكتاب الأول الذي أقرؤه عن هذا الموضوع، ولا أعتقد أنه الأخير. يُنصح به بشدة.
I have always loved being the one who talks in public, whenever there was a public speaking or presentation, I rolled up my sleeves and get to work, passionately. Therefore, I did not expect a lot from this book, but it turns out that I am wrong and I should have been more “humble”. This book gives the reader what he called “secrets” to take his public speaking skills to the next level with a lot of tips and tricks here and there to improve his/her performance.
This book is not intended to people with specific level with regard to public speaking nor to those who are invented to TEDx talks, but, on the other hand, it is simply for everyone. Either you are a virtuoso, professional, beginner or have never stepped on the stage before, this book is a must-read for anyone who is planning to give any kind of presentation or to sell products or ideas, I would dare to say that it might even help you in every day conversation with friends and family.
The only drawback in my opinion is that the advices mentioned in this book are not really “secrets”.
It is the first book I read on this topic, and I do not think it would be the last. Highly recommended.
منذ أن كنت في المدرسة وأنا أحب أن أكون من يتحدث أمام الآخرين، وحيثما كانت هناك فرصةٌ لعرضٍ تقديمي أو ما شابه ذلك فإنني كنت دائماً أشمّر عن ساعدي وأنغمس في العمل. ولذا، فإنني لم أتوقع أن أستفيد كثيراً من هذا الكتاب، لكن تبين لي فيما بعد أنني مخطئ، وكان الأجدر بي أن أكون أكثر "تواضعاً". في هذا الكتاب، يحصل القارئ على "أسرار" الحديث الموجه للجمهور مما يسمح له برفع إمكاناته إلى سويةٍ أعلى، مع الكثير من الخطوات هنا وهناك لتسحين أداءه الخطابي.
وهذا الكتاب ليس موجهاً إلى فئةٍ بعينها (فيما يخص مهارات الإلقاء) ولا لمن دُعي لإلقاء محاضرةٍ في "تيد" فقط، بل ببساطةٍ للجميع. فسواءً أكنتَ في الإلقاء فناناً مبدعاً أو محترفاً أو مبتدئً أو حتى لم يسبق لك أن وضعت قدماً على منصةٍ وفتحت ذراعيك للجمهور، فلا بد لك من قراءة هذا الكتاب فهو مفيدٌ لمن سيقدم عرضاً تقديماً أو حتى يروج للمنتجات والأفكار. بل سأجرؤ على القول بأنه سيفيد في المحادثات اليومية مع الأصدقاء والعائلة.
السلبية الوحيدة هي أن ما ذكره الكاتب من نصائح لا تُعتبر "أسرار" حقاً.
هذا هو الكتاب الأول الذي أقرؤه عن هذا الموضوع، ولا أعتقد أنه الأخير. يُنصح به بشدة.
I have always loved being the one who talks in public, whenever there was a public speaking or presentation, I rolled up my sleeves and get to work, passionately. Therefore, I did not expect a lot from this book, but it turns out that I am wrong and I should have been more “humble”. This book gives the reader what he called “secrets” to take his public speaking skills to the next level with a lot of tips and tricks here and there to improve his/her performance.
This book is not intended to people with specific level with regard to public speaking nor to those who are invented to TEDx talks, but, on the other hand, it is simply for everyone. Either you are a virtuoso, professional, beginner or have never stepped on the stage before, this book is a must-read for anyone who is planning to give any kind of presentation or to sell products or ideas, I would dare to say that it might even help you in every day conversation with friends and family.
The only drawback in my opinion is that the advices mentioned in this book are not really “secrets”.
It is the first book I read on this topic, and I do not think it would be the last. Highly recommended.
August 9, 2017
While none of the ideas in this book are ground shaking or earth shattering, the way they are presented really hits home. It is one of those reads that at some point I will come back to just to refresh myself with the ideas.
May 14, 2018
The Science behind the most popular TED talks!
I'd personally recommend this one because it took me a step ahead from where I was and what I I'd felt about public speaking!
I'd personally recommend this one because it took me a step ahead from where I was and what I I'd felt about public speaking!
January 17, 2018
Agree with all the tips and tricks presented in this book. Motivated me to craft my presentations.
March 8, 2021
Talk Like TED is highly recommended for anyone that is working on his presentation skills. I haven’t been requested to present anything as long as I remember but I’m pretty sure that once I do, I will read the book again.
It is hard for me to say that the book contains 9 secrets as the title suggests but I guess that that is the idea of a good presentation.
Besides presentation secrets the book contains a lot of leadership aspects, how to deliver a message, how passionate you need to be about your idea and how to influence people but I think it would be easier to relate if you are working on your presentation skills.
I also really like that he mentioned Dale Carnegie and to see what was changed in the last 100 years, and how the data from the past is now backed up with science.
It is hard for me to say that the book contains 9 secrets as the title suggests but I guess that that is the idea of a good presentation.
Besides presentation secrets the book contains a lot of leadership aspects, how to deliver a message, how passionate you need to be about your idea and how to influence people but I think it would be easier to relate if you are working on your presentation skills.
I also really like that he mentioned Dale Carnegie and to see what was changed in the last 100 years, and how the data from the past is now backed up with science.
May 27, 2019
Nekas traki jauns nav, bet ir diezgan vērtīgi sev atgādināt labas publiskās runas īpašības un sastāvdaļas. Autors teic, ka svarīgi ir 3 aspekti: 1) emocijas; 2) zināšanas; 3) pasniegšanas veids; un grāmatā iedziļinās un pastāsta sīkāk par katru no šiem. Svarīgi, protams, pašam runātājam ir būt aizrautam ar savu tēmu, kā arī klausītājam ir svarīgi aiziet no pasākuma vai prezentācijas, uzzinājušam kaut ko jaunu. Lūk, citāts: "Learning something new activates the same reward areas of the brain as do drugs and gambling."
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