Marketing

by Dhruv Grewal, Michael Levy, Shirley Lichti

Grewal Marketing , Third Canadian Edition, focuses on the concepts and tools that help marketers create value for customers. Integrated throughout the text, current and engaging Canadian examples define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.

Genres: Nonfiction, Business, Academic, Textbooks

688 pages, Hardcover

Published February 19, 2015

Reviews

[C.B. Cook · Rating 4 out of 5]

Very helpful! Not bad for a textbook, and I learned a lot.

[Goravbhalla]

ggg

[Kim Siever · Rating 2 out of 5]

Pretty dry. Put me to sleep several times. Informative though.

[Mari · Rating 4 out of 5]

Well written and explains marketing concepts nicely. A little too wordy and repetitive though.