Jump to ratings and reviews
Rate this book

E-Commerce 2016: Business, Technology, Society, Global Edition

Rate this book
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

800 pages, Paperback

First published November 13, 2001

87 people are currently reading
1313 people want to read

About the author

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
116 (35%)
4 stars
106 (32%)
3 stars
53 (16%)
2 stars
22 (6%)
1 star
29 (8%)
Displaying 1 - 30 of 34 reviews
Profile Image for Yasmin khan.
3 reviews
Read
April 23, 2021
Importance of E-Commerce & Online Shopping and Why Sellers should Sell Online

The world of shopping has been completely revolutionized with the advent of some popular online shopping sites. As a result, this whole new mode of shopping came to be called ‘online shopping’. Eventually, e-commerce sites started gaining a lot of attention. Nowadays, most shoppers have understood the importance of online shopping and are choosing it over traditional shopping. However, over the years, the decision-making process of buyers have significantly changed. They have become more conscious and rely more on reviews before buying any product.

In another instance, the importance of e commerce in international trade has allowed many brands and companies to sell their local products in the global market. When we talk about the importance of online selling, how can we forget to mention that it has eased the way of conducting business? Because of this, most businesses can now strive in this rapidly growing world. Moreover, there are globally satisfied customers for most e-commerce sites, just like Desertcart. Right from teenagers to elderly people, online shopping is what everybody lives for!

In addition to getting services at the comforts of one’s home, shoppers can now get exclusive discounts if they shop via Desertcart. Before going deeper into that, let’s take a look at the importance of e commerce in today's world.

1. It’s Convenient

The biggest advantage of e-commerce shopping is that it allows people to shop uncountable products in the comforts of their Pajamas. As a result, no one has to wait in long queues to make their purchase. Additionally, all e-commerce sites including Desertcart offer round the clock services. Not only good-quality products, but convenience is among the important resources of e commerce.

2. Easy Gifts Exchange

Doesn’t matter if your friend lives in a different city or even a different country. With online shopping, you can easily send gifts and vouchers to your faraway friends and relatives. Thus, birthdays and anniversaries can now be made special for your loved ones. Moreover, the option of online payment has altogether improvised the whole experience.

3. Compare Before Buying

The importance of e-commerce sites becomes evident when it offers reasonable and great price drops. Think about it. Why will one choose online shopping when they can get the same product from the nearby store? That’s why Desertcart has gained so much popularity these days. You can now compare the price before filling your cart and choose only the best-selling products.

4. Zero Travelling

This is the most conspicuous and obvious reason pertaining to the role and importance of e commerce sites. We are human beings and we are the laziest of all creatures. We don’t like to step out of the house just to buy a handkerchief. Therefore, online shopping does it all. You get the best brands, best-quality products and affordable prices by sitting at the comforts of your home. Bonus point, you even need to bargain!

5. Avoid Crowds

Most people hate crowds and that’s why they avoid going to malls as much as they can. That’s why this category of people refrain from asking about the importance of ecommerce sites. Additionally, during festivals and special occasions, the markets become a headache. However, the only way to avoid this is by online shopping. Hence, the importance of e-commerce shopping lies in the fact that it can solve the crowding problem for us.

The importance of e commerce in business

Every seller or business wants to make profits. But, the reason why most businesses fail is that they do not know the strategies. Don’t worry, take a quick look at the role and importance of e commerce in business.

Setting up a physical office space is much more expensive than having an e-commerce website. With this, one can save the costs of staff and miscellaneous business costs. Hence, with this saved money, the business can work on designing a better website.

E-commerce websites have lowered down geographical constraints to a great extent. You can be in the North Pole but your goods can reach the South Pole easily. Therefore, this has brought great importance to e-commerce in international trade.

With an e-commerce website, a seller can easily figure out its best-selling product. Among the important resources of e commerce websites, scale-ability comes in very handy. Using this feature, one can further diversify its product range.

Your business will not have any time restrictions. Your customers can place their orders at any time and you can monitor them easily. Using effective marketing strategies, one can also maximize their sales. Maybe that’s why there has been great importance of e-commerce in today's world.

The importance of e commerce in business lies in the fact that it does not require much running time. The online system takes care of everything, right from orders to purchases. Eventually, this becomes helpful in determining the trends of successful products.

Desertcart Understands the Importance of Online Shopping

As a customer, when you shop via Desertcart, you are sure to get exposure to the best-selling products from renowned brands. We understand the importance of online shopping in your lives and how much you love shopping with us. In fact, most of our sellers are aware of the importance of online selling and therefore, they have earned a good number of satisfied customers. Importantly, what is the importance of e commerce sites if they cannot improve their user-experience?

Desertcart offers global shipping facilities so that our customers can get top-quality products regardless of their geographical locations. You can place your orders any time and our team will ensure that you receive them in no time.

The importance of e-commerce sites like Desertcart gets highlighted when we offer exclusive discounts from time to time. The best part is that you can avail discounts on our products every time you shop with us.

While talking about the importance of e commerce in business, Desertcart makes sure that our sellers are authentic. We carefully scrutinize our sellers before finalizing them on our site.

Thus, we proudly say that Desertcart has tons of satisfied customers from every nook and corner of the globe. As a result, many companies, brands and sellers have flourished their business only because of us. For more info, visit desertcart blogs.
Profile Image for Darrin Hawe.
10 reviews2 followers
March 7, 2012
Textbook for MSIT program. Good level of detail, easily understandable, good at relating key concepts.
35 reviews
Read
July 30, 2024
Growing in e-commerce is pretty straightforward these days, thanks to all the handy tools available for business owners to manage an online store effectively. If you're using Magento, I'd recommend checking out the ready-made extensions and plugins from Amasty. For instance, the magento login extension helps you assess the site’s appearance and functionality from a customer’s viewpoint. If you prioritize customer opinions and comfort, this extension will be really useful.
Profile Image for Liz.
67 reviews1 follower
April 20, 2022
Una descripción puntual e historica sobre que es El e-commerce. Lo leí como referencia a los inicios de internet en la clase que imparto de E-Commerce en una universidad.

Si deseas actualizarte en el tema, no recomiendo este libro, es para saber los fundamentos y como comenzó el marketing digital.
Profile Image for Ces Mejía.
19 reviews1 follower
March 8, 2017
This was my first book on e commerce and I can say it gave a very bright view of the ecommerce environment today! In e commerce I think you have to very up to date so I recommend reading the most recent year version of the book! I would recommend this book to anyone who wishes to know the actual trending topics in the matter!
Profile Image for moneera.
4 reviews
January 15, 2018
the book is good but, there are some problems that I see with it.
for example; the book keeps repeating the same talk for reason that I don't know especially when it's so clear, it made my head spinning like crazy xD
as a student, I really didn't like that cuz I had a narrow time.
but in many aspects, its good and I would recommend it for ppl who have 0% bg of e-commerce
Profile Image for Heather.
484 reviews1 follower
August 13, 2016
It is very detailed. Breaks down the process of E-commerce. But it did repeat alot. I don't know if that was for memory, or for the reader to understand completely.
1 review
July 31, 2014
Hi. I want to know about e commerce and how e commerce took place in our society.
This entire review has been hidden because of spoilers.
1 review
Read
December 16, 2014
E-Commerce: Business,Technology, Society,
This entire review has been hidden because of spoilers.
Profile Image for Paras Maheta.
1 review
Currently reading
January 31, 2017
ok
This entire review has been hidden because of spoilers.
1 review
Read
April 18, 2018
good
This entire review has been hidden because of spoilers.
Profile Image for Jessica.
31 reviews1 follower
December 29, 2018
Often very confusing and could be simplified. Many of the topics and writings would be more applicable to a business course than a web development course.
Displaying 1 - 30 of 34 reviews

Can't find what you're looking for?

Get help and learn more about the design.