Strategic Choices: Supremacy, Survival, or Sayonara

by Kenneth I. Primozic, Edward A. Primozic, Joe Leben

Strategic Choices presents the revolutionary,highly publicized "Make No Assumptions" approach to gaining substantial and sustainable strategic advantage,an approach that has been used effectively in business,education,and government. The authors,management consultants with the IBM Corporation,developed the innovative management concepts and strategic planning techniques featured in this book while assisting senior IBM management and major IBM customer executives in developing strategic business plans. These same techniques are being used today by many major corporations,including a number in the Fortune 500 and other organizations in the United States and abroad. Strategic Choices is an indispensable resource for helping managers at all levels to: bridge the traditional gap between strategic planning and tactical implementation; develop the outward focus necessary for effective management in the nineties; operate effectively in an extended-enterprise environment that includes customers,suppliers,distribution channels,even competitors; determine how their enterprise compares with the competition in exploiting the capabilities of technological support; make the changes necessary to get the total involvement of the organization's management team.

272 pages, Paperback

First published January 1, 1995