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Kaleidoscope: Delivering Innovative Service That Sparkles

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2017 American Book Fest Best Book Award Winner 2017 North American Book Awards Silver Medalist 2018 National Indie Excellence Awards Finalist Amazon Bestseller Add a Little Sparkle to Your Service In his newest book on innovative service, bestselling author Chip R. Bell focuses on the importance of delivering the “core” of a service experience in a fashion that is value-unique, not just value-added. In his own words, “Innovative comes from your core; it evokes an experience of genuineness, a sense that its source is deep, not superficial.” This wonderful book offers powerful, practical advice, along with engaging stories of ways a novel service experience can also be one that is profound.

122 pages, Kindle Edition

Published February 14, 2017

6 people are currently reading
149 people want to read

About the author

Chip R. Bell

40 books30 followers
The author of 24 books, Chip's newest book, "Inside Your Customer's Imagination: 5 Secrets to Creating Breakthrough Products, Services, and Solutions,” launched September 2020.

He is also author of bestsellers:

"Kaleidoscope: Delivering Innovative Service That Sparkles”

"Sprinkles: Creating Awesome Experiences Through Innovative Service"

"The 9 1/2 Principles of Innovative Service”

"Take Their Breath Away" (with John Patterson)

"Managers As Mentors: Building Partnerships for Learning" (with Marshall Goldsmith)

“Customers as Partners"

"Managing Knock Your Socks Off Service" (with Ron Zemke)

“Magnetic Service” (with Bilijack Bell)

He has served as keynote speaker, consultant, and trainer on innovative service to such major organizations as GE, Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, Ultimate Software, KeyBank, Ritz-Carlton Hotels, Caterpillar, Eli Lilly, Verizon, Best Buy, USAA, Hertz, Accenture, Home Depot, and Harley-Davidson. He is a keynote speaker on topics such as customer loyalty, partnering with customers, and creating innovative service experiences. Global Gurus has ranked him for the last eight years in a row among the top ten keynote speakers in the world on customer service, with two years in the top slot. 

He was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne and served as a guerrilla tactics instructor at the U.S. Army Infantry School. His training programs have won awards including a Stevie Award in 2018.

He has appeared live on CNBC, CNN, Fox Business Network, Bloomberg TV, NPR, ABC and his work has been featured in Fortune, Businessweek, Forbes, Wall Street Journal, USA Today, Inc. Magazine, Entrepreneur Magazine, Success Magazine, Real Leaders, CEO Magazine, and Fast Company.

To book Chip as a speaker or consultant, visit www.chipbell.com

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Displaying 1 - 8 of 8 reviews
8 reviews2 followers
June 12, 2017
Flowery language and trite sayings about "wowing" customers balanced by an almost complete lack of substance. The fact that it has over 4 stars makes me grieve to think what people are affirming in the current literature to the world of customer service. #ugh
Profile Image for Kevin Eikenberry.
Author 25 books30 followers
October 26, 2020
When was the last time you looked at a kaleidoscope?

Chances are, whether it was days or years ago, you had a visceral reaction to that question. You can see the changing colors, feel the turning of the animator (the dial you turn that changes your view), and remember the sight of peering through that little hole.

In Chip Bell’s new book, he uses the metaphor of the kaleidoscope to help us see new ways to deliver service that is both innovative and memorable. Like a kaleidoscope, the book is colorful and unique – and he uses this metaphor very effectively throughout.

Read more...
132 reviews7 followers
February 13, 2017
“Like a kaleidoscope that ensures the next array of color displayed will be even better than the last, let the service experience your customers have be one that they view as bountifully beautiful” – Chip R. Bell

When I was young we spent all day outside playing. There were no video games, IPads, or cell phones. The coolest toys were the ones that we made or manipulated. On a sunny day the best toy to have was a kaleidoscope. Remember those? We held it up to the light and a magical world appeared inside. Colors morphed into one another and we could make our own color movies. Every turn of the instrument was distinctive and memorable.

The word kaleidoscope comes from the Greeks. “Kalos” means beauty, “eidos” means form, and “skopeo” is to examine or experience. According to Chip R. Bell author of Kaleidoscope - Delivering Innovative Service That Sparkles” If you bring them all together you have “experiencing constantly changing beautiful forms”. When you compare the magic of a kaleidoscope to the wonder of exceptional customer service you’ve offered your customers a sprinkle of innovative service that builds relationships and forms lifetime bonds.

Chip R. Bell is the master of offering service that not only goes above and beyond, but surprises and delights customers. Imagine if you could consistently draw clients in, shower them with the unexpected, and send them out as ambassadors for your unique service. In his book Kaleidoscope Chip shares nine different “shades” of colored glass in a kaleidoscope. Each of the nine represents a “value-unique service” and how to deliver it. Following are the 9 elements for innovative and memorable service.

Enchantment – Add a little sparkle and delight your customers. Avoid “black and white” service instead; put them under the spell of service that shows your desire to truly serve.
Grace – Honor your customer. When I think of grace I imagine simple, sophisticated, and elegant. Be proactive with your service yet, deliver it with class and with an attitude of real goodness.
Trust – Keep your covenants. Trust is the lifeline and base of your business. Give service that is relationship based, not profit based.
Generosity – Serve it forward. Make your service a reciprocal act. Always give more than is what expected and it will come back full circle.
Truth – Nurture total candor. Always be honest, never hide from customers.
Mercy – Let it go. Always take the high ground with customers and listen to them without judgment
Alliance – Stay.. on purpose. You have a relationship with your customers and you need to make them feel empowered and in charge.
Ease- Take care of flow. Make every customer experience easy. Service should flow naturally with the customer expectation that they will have no worries or angst in their covenant with you
Passion – Be all there. Have an energized presence with your customers. Be optimistic and bold with how you serve and how it will make customers feel. Show them the real passion of your business

These are powerful shades that you should be showering customers with. Chip suggests that “enchantment” and “passion” are like colored stone bookends of your service. Each colored glass has a unique benefit for innovation and unusual service that makes up the kaleidoscope of customer service we expect as consumers.

Chip’s book is one of the most effective books that I’ve read that really draws the reader in with stories. The stories are the meat of the book and drop us into a world where innovative service is experienced and we see the tangible outcomes. He shares tales of delightful service across industries that drive home the need to offer innovative service. There are numerous quotes to keep the reader thinking. He offers different tools that you can try right now to change the way that you look at, and deliver, exceptional service. You will learn how to serve others and create relationship and loyalty. You will learn how to make your own kaleidoscope.

Turn your service kaleidoscope on clients so that they can see, touch, and feel the many facets of your business and service. Let them bask in the light and unique “shades” that service can bring. Give them an experience like no other and invite them into your world. Let Kaleidoscope by Chip Bell show you how to provide service that drives the unexpected to clients, builds trust and relationships, and brings them back for more experiences.


Profile Image for Joy Walker.
70 reviews1 follower
July 21, 2025
You’ll want to bring your highlighter to the beach with you for this one. Lots of Chip Bell quotes to help you think outside the box.
Profile Image for Roy.
104 reviews1 follower
February 13, 2017
As one reads through this book, the obvious question will arise: How can an author pack so much useful information into such a small book? That is the beauty of Chip Bell’s work. This is the third small book in a series that addresses how managers – anyone – can provide superior service. Using the symbol of a kaleidoscope, Bell brings us to a world where we can, with a small metaphorical twist, create a new view on how customers can best be served. Just as adjusting the colors one sees in a kaleidoscope, we can approach customers to provide the same sense of wonder by keeping a few principles in mind.
Although it only takes a short time to read this book, applying the principles could take a lifetime. It is clear that Bell has a wealth of experience to support the themes presented here. We will all do well to follow them. Please read this book and get started on delivering “innovative service that sparkles”.
3 reviews
February 10, 2017
I was fortunate enough to receive this book for review. When I first looked at the cover I was intrigued by the colors and layout. Once I saw that it was on customer service I initially thought I would buzz through it and pick out any gems that stood out. To my surprise I was truly inspired by this book. I found myself wanting to read it through in one sitting. In my line of work we do not have the typical customers that other businesses have. I found through this book that it was teaching me a whole new look at forming proper relationships with others. I found that I now look at more and more of my interactions with people at work as a customer service interaction.
Chip Bell went above and beyond in this book and I highly recommend it for anyone that is seeking improvement not just with customers but in your everyday interactions.
Profile Image for Dr. Byron Ernest.
56 reviews5 followers
February 16, 2017
By using the metaphor of the working end of a Kaleidoscope, this book teaches us about the core characters of value-unique service: enchantment, mercy, grace, trust, generosity, ease, truth, alliance, and passion. Just like the colorful glass pieces in the end of a Kaleidoscope, the core characters don't change, but can be moved around to fit the needs and personal development of team members in order to deliver great service experience.

~Dr. Byron L. Ernest
Profile Image for Sadie Forsythe.
Author 1 book287 followers
own-wont-read
July 15, 2018
Not a review, just a note to myself (and whoever happens to read it).

I won this here on GR, but my fingers were working faster than my brain and I didn't realize it is a marketing book. I'm not in marketing or any service sector. However, I plan to pass it on to a friend who is and hopefully has a use for it. While not a review, I hope the book turns out to be helpful to someone who might not have gotten it in hand had it not come through Gr and me first.
Displaying 1 - 8 of 8 reviews

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