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Launch Your Dream: A 30-Day Plan for Turning Your Passion into Your Profession

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Though his highly acclaimed Startup Camp program, bestselling author and serial entrepreneur Dale Partridge has helped thousands of people find unimaginable freedom and financial success by assisting them in launching new startup businesses. And now, in Launch Your Dream, he has distilled the essence of that course into a hyper-practical, 30-day journey for readers looking to join these other entrepreneurs in following their dreams and achieving unimaginable freedom and financial security. This invaluable and comprehensive resource will teach readers how • Hone their ideas• Build an audience• Construct an online presence• Master social media• Craft a beautiful brand• Create experiences that keep customers from even considering competitors• And does this in 30 days!Whether you are an experienced CEO, a budding entrepreneur, a stay-at-home mom, or a freelancer just looking to make some money on the side, Launch Your Dream provides the easy-to-follow steps necessary to finding the freedom you’ve been looking for.

239 pages, Kindle Edition

Published May 30, 2017

221 people are currently reading
343 people want to read

About the author

Dale Partridge

23 books123 followers
Dale Partridge is the President of Relearn.org and Founder of Reformation Seminary. Dale holds a Graduate Certificate from Western Seminary. He is the author of several Christian books, including “The Manliness of Christ” and the bestselling children’s book “Jesus and My Gender.” He is also the host of the Real Christianity podcast and the lead pastor at King's Way Bible Church in Prescott, Arizona.

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5 stars
47 (22%)
4 stars
73 (34%)
3 stars
71 (33%)
2 stars
16 (7%)
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3 (1%)
Displaying 1 - 30 of 30 reviews
Profile Image for Eire.
88 reviews1 follower
June 4, 2023
About 8 months into my little etsy shop that has started with handcrafted bookmarks. That has now expanded into stickers and getting into vintage cross stitching kits. It was good to rehash the goals from before starting with the minor milestones to lead to a success. At the moment it is more hobby money, but the numbers are slowly improving! With a couple more ideas in the works for adding.
Feel free to message me about my shop. ;) But I won't leave it here.
Profile Image for Baroness .
784 reviews
January 4, 2020
This is one of those books you get the gist of by reading the Complete Day.
The idea of making my dream career a reality stirs many emotions. Like gentle raindrops hitting my naked body or a wave knocking me on my ass.
Profile Image for Matt.
380 reviews1 follower
April 24, 2022
I like to pick up this type of book on occasion and daydream about coming up with some great idea that launches me to financial independence and a life of freedom from the 9 to 5.

That said, Dale Partridge's book, Launch Your Dream is less of a source of inspiration and more of a guide for people who already know what they want to do and just need an action plan to carry it out. Not a whole lot of it was groundbreaking or new, just a collection of solid advice.

I'll also add that I did appreciate the author's willingness to be open about his Christian faith. I'm sure it has cost him some readers in the past, but I found it refreshing.
Profile Image for Nathan Albright.
4,488 reviews162 followers
June 28, 2017
[Note:  This book was provided free of charge by BookLook/Thomas Nelson Publishing.  All thoughts and opinions are my own.]

It should go without saying that this author is not writing anything that is particularly inventive or creative in seeking to present a model for contemporary entrepreneurship that is lightly, if at all, baptized in any kind of Christian faith [1].  Admittedly, I expected there to be at least some focus on the relationship between our passions, our profession, and the truths of scripture, but although the author has a fair bit to say about business strategy and the entrepreneurial mindset as well as aspects of social justice, the author has shockingly little to say about the influence of our faith on our business practices.  I expected there to be at least some commentary on the relevance of biblical law to our business practices, at least some tying of the Sabbath rest to our need to recharge and prevent overwork, but there was nothing of the kind.  This is the kind of book that could be read by a potential or present person in business without prompting any sort of reflection or thought about the relevance of God's ways to that large aspect of our lives, and that sort of lacuna is inexcusable in a work published by a Christian publisher.

Each of the short chapters (helpfully noted by how long the chapters will likely to take to read) in this roughly 200 page book are written with the goal of motivating the author to strike out on their own business venture.  These secular self-employment devotionals are divided into several sections:  encouraging preparation, dreaming well, using psychology to develop an emotional connection with customers, winning their hearts, mastering graphics, ensuring legal compliance and economic viability, making a big launch, selling the story, using hacks to increase in size, keeping people captivated, and beating the barriers to success.  As is unfortunately all too often in this genre of literature, the author adopts a tone of "tough love" throughout, appealing to the superficiality of people and focusing on image and exterior as a way of building success.  This is not a book that questions what is corrupt about contemporary business culture, but rather presents it as an inescapable reality that must be catered to and exploited for personal gain.  It is remarkably difficult to find anything that is worthwhile about this book in a moral sense.

A great deal of the failings of this book spring to the author and to the way he handles his material.  Books like this can win grudging respect for the strength of their insights even with less than palatable delivery, and any enjoyment a godly reader will take from this book is in its unsentimental treatment of the ways of business in this present evil world.  The author comes off as a jerk, though, in his well-meaning advice, and comes off as a braggart when he talks about the books he as written and how successful he is as a businessman and what a wonderful wife he married.  Given that this book is written as as appeal, even as an altar call, that clearly was written to drive up business for the author's own consulting business, I can tell you that this book failed in the author's essential goal of winning me over.  For an author who spends a remarkable amount of time talking about the importance of developing a brand through positive experience, he has remarkably little interest in giving the reader a positive experience in reading this book through his insufferably smug and arrogant attitude.

One more aspect about this book requires some extended commentary.  This book was published by a Christian publishing house that needs to pay some attention to its own branding as well.  This book is one of a series of related books I have seen as of late that have sought to present the publisher as a voice in providing Christian business consulting materials.  Yet all too often these books fail to provide biblically based advice at all, and many of the books, like this one, at best provide occasional references to God.  This book almost made me wish for more original material by John Maxwell [2], and any writer who is unappealing enough for me to wish that I was rather reading John Maxwell is doing a bad job.  Not only does the author have problems with his brand, but by publishing books like this, the publisher is sending a signal to readers that they view mammon as being far more important than God, and that is a bad message to send for a Christian book publisher.  Books like this should be sent to a publishing imprint that makes no pretensions to Christianity, where reading it does not remind the reader that the word of God and its influence are painfully absent in the life and behavior of the author.

[1] See, for example:

https://edgeinducedcohesion.blog/2017...

https://edgeinducedcohesion.blog/2013...

https://edgeinducedcohesion.blog/2017...

https://edgeinducedcohesion.blog/2015...

https://edgeinducedcohesion.blog/2014...

https://edgeinducedcohesion.blog/2017...

[2] See, for example:

https://edgeinducedcohesion.blog/2012...

https://edgeinducedcohesion.blog/2016...

https://edgeinducedcohesion.blog/2015...

https://edgeinducedcohesion.blog/2015...

https://edgeinducedcohesion.blog/2014...
Profile Image for Sarah.
Author 12 books152 followers
October 10, 2017
Every one of us has a dream inside worth pursuing, but few of us have a plan of action for our dreams. Launch Your Dream is a detailed plan for fulfilling your dream, whether it’s writing a book, living a freelance life, or starting your own business.

Author Dale Partridge gave up a corporate lifestyle and pursued his dream of entrepreneurship. He founded StartupCamp.com, and this book distills his Startup Camp teachings into a 30-day plan.

The first nine days involve thinking through your dream, listing why you want to pursue it, and developing a business plan. These first nine days are essential in building the foundation for your startup.

The next section of the book is about developing your platform. You learn how to create a professional brand and persona for your website. He teaches you how to connect with your audience in very practical ways, such as suggestions for posting frequency and what kind of design principles to incorporate into your website.

In the final section, you learn how to create a successful launch of a product or service. You also learn how to keep the customers you’ve gained.

Launch Your Dream is a marketing primer mixed with positive motivation and practical tips. As a self-published author and blogger, I gained several new ideas from this book. I’m also new to the freelance life and I’m looking for inspiration and hope as I build my business. I liked the encouraging tone and the helpful advice from Dale Partridge. The most useful takeaway for me is the template for a business plan. I will use his template to create my own plan and put it into action before my next launch.

Anyone who has a dream in hiding will be empowered to take action after reading this book!

I received a free copy of this book from the Booklook Bloggers program in exchange for my honest review.
Profile Image for Zachary Houle.
395 reviews26 followers
June 3, 2017
Do you work the 9-to-5 shift in drudgery? Do you wish that you can be following your passion? Well, Dale Partridge seems to think so. Citing that people are well suited to an entrepreneurial lifestyle, Launch Your Dream is a book about how you can leave your day job behind for something you’re more passionate about — whatever it may be. I was, of course, interested to read this book, becoming (quite accidentally) something of a freelance blogger. The thing is, aside from the chapters that deal with content creation (because I’m a writer, see), I don’t think this book was meant for me. It seems to be written for those who want to chase after the dream of owning a start-up with employees in the mix. Me? Happy to be a one-man business.

While the book perhaps wasn’t written with me in mind, I find it curiously appealing. That’s because while Partridge is an unabashed capitalist, he’s also a Jesus follower. So the book is peppered with the odd reference to God or the Bible now and then, which is perfect because I do think more entrepreneurs should be more ethical. That said, the references to Biblical things are pretty sparse and only come up now and then, which leads me to wonder why this is a spiritual book at all. Surely, Partridge could have garnered a wider audience with an even more secular book and a secular publisher.

Read more here: https://medium.com/@zachary_houle/a-r...
Profile Image for Racheal.
7 reviews
December 30, 2020
I read this a little each day over the course of a month. There were a lot of great sections, highlighting aspects of business I certainly had no idea about, so that was great. It’s always good to be made aware of what you don’t know.

Depending on how you see the relationship between business and faith, there are elements to the tone and style that are difficult. The author seems to link success to religious belief to some degree, which is unfair. There are also occasions where he comes off as preachy. I googled him online not long after starting the book and he’s got a controversial reputation - so maybe have a look before you lunch into this one and see how you feel about it. I tuned out on a lot of the non-business related stuff he was pushing. Also, “Start Up Camp” (the online course the book is built around) no longer appears to be running. Don’t know what happened there...

Overall, this is an interesting and insightful book to go through if you’re wanting to start a business. There are some really useful tips in there and it’s not a huge commitment if you pace it over a month like it’s designed to be read. I would balance it out with other titles related to the subject though, for a well rounded perspective.

Though I didn’t agree with all of it, I appreciate that it represents a large demographic of people - who might end up being future customers.
Profile Image for Martha.
1,948 reviews62 followers
October 9, 2017
I was encouraged as I picked up this book, at how simply it was laid out for the dreamer seeking to launch a business. As a newer business owner, I really appreciated that. I did not do all the steps as of yet, but as I read, I realized how encouraged I was to be on the right path!

Each chapter has the estimated time it would take you to read it, as well as an assignment to complete the task explained in the chapter. It is concise and would be excellent for young high school students wishing to launch their dream in an organized manner.

When I finished this book, I purchased a copy of “People over Profit” on audio, for my son and I to listen to.

I would highly recommend this book to new business owners, those unfamiliar with social media marketing and anyone that is just starting up or needs a fresh start in their business. It has excellent tips and goals to achieve.

I obtained this book through BookLook Bloggers. The opinions contained herein are my own.



I felt this book did an excellent job of practical advice towards launching your dream beyond the basics. Pick on up today! This one is also available on audio!
Profile Image for Create With Joy.
682 reviews169 followers
June 6, 2017
Launch Your Dream provides budding entrepreneurs and prospective new business owners with secrets and lessons from his highly acclaimed StartupCamp program in the form of a practical, 30-day journey!

As you read this book, you’ll tackle tasks like how to:

* Hone your ideas
* Build an audience
* Construct an online presence
* Launch a business
* Master social media
* Craft a beautiful brand

You’ll also learn how to identify and resolve your business-killing blind spots!

If you envision a future that does not include 9 to 5, consider Launch Your Dream a must read book!

This review is an excerpt from the original review that is published on my blog. To read my review in its entirety, please visit Create With Joy.

Disclosure: I received a copy of this book from the publisher. The opinions expressed in this review are entirely my own, based on my assessment of this book.
Profile Image for Victoria.
239 reviews60 followers
May 1, 2022
At best, this is a privileged white guy repackaging basic common sense as deep insight. At worst, this is a repeatedly failed business owner whose only successful business is selling people an ineffective pep talk for their own ideas. I would not be shocked to see Partridge's name in the news as a scam artist, as his target market seems to be vulnerable people he can overcharge for "advice" they could find on YouTube given by an 18-year-old freshman business major. While I don't think that he deserves the death threats he claims he has received over the years, I can't say I'm surprised he's gotten more than one.

I liked the idea of having a step by step plan, but this is so broad and vague in order to appeal to everyone that it ends up useless. I don't need someone to tell me to post on social media or to pay my employees a livable wage- if you didn't know those things already, you shouldn't be starting a business.
Profile Image for Peri Kinder.
573 reviews1 follower
July 30, 2020
Having been laid off (Thanks, COVID!!!), I decided to focus on building my life coaching business. (LandLCoaching.com in case you want to work with me :) :) - )

I got this book and actually went through each step so now I'm just waiting for the clients, opportunities and $$$$ to roll in. #ReadyForGreatness


Disclaimer: This post was sponsored by Life & Laughter Coaching. That's LandLCoaching.com.
Follow me on FB and IG. One more time. Life & Laughter Coaching.
(Shameful self-promotion wasn't one of the tips, but I'll give it a go anyway.)
Profile Image for Joel.
83 reviews12 followers
September 4, 2023
Really concise book of hard fought knowledge for launching a business. I would say that nothing in here was something I didn't know but what's great about this book is that it collected all the things you knew you should have been doing in one place and for that it's immensely valuable. I wouldn't say this book is overly simplistic but it does have the feeling of those "for dummies" books where it's a great introduction if you didn't know anything about the topic and a fantastic summary of everything about the topic for intermediates.
Profile Image for David Rough.
Author 16 books12 followers
January 15, 2024
I thoroughly enjoyed the approach taken by this book. It provides thirty days of small action steps toward the goal of launching a small business. I was encouraged as I read the book that an idea can blossom into a reality. It provides a good plan and an acknowledgment of the many details that need to be addressed before the entrepreneur jumps into the marketplace with both feet and the expenses of the start-up.

It might not provide all the details, resources, and forms that you might need to launch, but it does provide the essential big-picture issues that must be addressed.

137 reviews2 followers
May 17, 2017
I really like this book. It is not a sit down and read for hours kind of book but a 5 minute a day for 30 days kind of book. It's a great starter book for those looking for guidance in a light way with a big impact!
Read the full review here: http://viabella-thebeautifullife.blog...
Profile Image for Cassandra.
1,345 reviews
June 3, 2017
I received a complimentary copy.

If you have ever wanted to start up your life and business, this book has the know how to make you go towards your goal. The author writes you in the right direction to gather your thoughts and follow your dreams. I really enjoyed taking time to learn new tips as well as read the encouragement presented.
Profile Image for Kate.
181 reviews14 followers
May 21, 2019
Good material but nothing I haven’t heard before. It felt a little braggy at times.

It’s also possible that I’m rating this a little lower than I might otherwise because I’ve been on a podcast kick and didn’t really want to be reading it, but it was going to expire on Overdrive so I made myself knock it out.
6 reviews1 follower
February 2, 2020
This was very helpful in a practical way. A lot of times I read books like this and it's more motivational than actual information or guide. I really appreciated that it was a short read with actual steps. I worked my way through the whole book and I'm launching my own start-up! Thank you for the book it was immensely helpful!
Profile Image for Matt Inman.
210 reviews1 follower
August 28, 2018
While I enjoyed Dale's last book quite a bit, this one was a bit more flat for me. He had quite a few good things to say, but parts of his book didn't appeal to me and pulled me out of his narrative.
104 reviews1 follower
October 19, 2020
Dale Partridge provided a very quick easy to follow 30 day plan that every entrepreneur can use as a baseline guide to set up their small business. My main takeaways are the business plan, mission statement and considering very carefully if I want to have a partnership.
6 reviews
January 4, 2021
An inspirational and practical action plan for startups. Great read for anyone with entrepreneurial aspirations.
3 reviews
January 19, 2021
Perhaps not the right timing for me to read. Better if you already have a business idea in mind. Made some good points worth thinking about and coming back to later
Profile Image for Michael Tyree.
28 reviews1 follower
October 21, 2021
A simple but helpful book for anyone interested in the entrepreneurial journey.

“Never gets so busy making a living, that you forget to live your life.”
Profile Image for Michael Jeffries.
173 reviews2 followers
April 29, 2025
This is an easy read/listen and Dale flows with applicable wisdom and action items for one’s startup or established business.
Profile Image for Armand Human.
31 reviews12 followers
January 20, 2021
3.5 Stars.

Concise and conversational, this book was both entertaining and informative. It wasn't exactly groundbreaking, but worth reading and recommending nonetheless.
10 reviews
August 2, 2017
Seldom do I give up on making it through a book, but reading through the first third of the book made me desperate to not waste more time on a fruitless effort.

This book is a self serving collection of truisms and shallow insights and will not make anyone a better entrepreneur, no matter the author's track record and claims to the opposite effect.

I much prefer Rework to this book. It touches on a similar subject yet disagrees with much of the advice given here, and maintains a much more counter intuitive and edgy appeal.
6 reviews
Read
February 13, 2018
Light read that provides practical strategies for launching a business. High level.
Displaying 1 - 30 of 30 reviews

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