The New Articulate Executive: Look, Act and Sound Like a Leader

by Granville N. Toogood

The bestselling guide to communicating authentically and effectively in today’s business landscape In the age of social media, email, and texting, the spoken word resonates with people more powerfully than ever. Master the art of face-to-face communication, and you’ll be the stand-out leader in your organization. No one understands this better than Granville Toogood, who has trained some of today’s most successful business leaders. The gold standard of powerful corporate communication, The Articulate Executive reveals the author’s winning methods. Taken right from Toogood’s acclaimed workshops, the proven, step-by-step techniques detailed here will help * Position yourself as the leader in your industry
* Command any venue and engage any audience
* Make a strong impression using the “8-second rule”
* Speak with the confidence of a seasoned CEO
* Deliver presentations that impress any audience Communication tools like Twitter, LinkedIn, and Facebook are just tools. They’re useful, but they alone what get you where you want to be. In order to drive real, measurable results, you have to get in front of people—and wow them. Whether you run a large company or lead a small team, drive multi-million-dollar sales or just launched your first startup— The Articulate Executive is packed with the expert advice, tried-and-true techniques, and hands-on exercises you need to speak and act like the professional you are.

Genres: Leadership, Nonfiction, Business, Communication, Self Help, Management

240 pages, Paperback

Published August 18, 2017

About the author

Granville Toogood is a best-selling author of six books, winner of the 2017 McGraw-Hill Classics Special Edition award, a former NBC Today Show News producer, Life Magazine writer, speaker, and top executive coach. His best-selling THE NEW ARTICULATE EXECUTIVE is standard issue in more than 100 business schools. His top-rated first novel, LUCKY PUNCH, is an inspiring coming- of-age story set in the 1960s. In this remarkable first novel (consistent five star reviews), true-life adventures help shape a rebellious youth as he carves out a life of his own in pursuit of near-impossible dreams.

Reviews

[Vivian · Rating 4 out of 5]

While reading through this I could see so many applications outside of simply being an upwardly mobile cog in the wheel of big business. All of us have any number of big ideas we never flesh out. Using his suggestions to put them into presentation form and then boil them down to 8 second sound bites we could all be more prepared for that time when opportunity may knock. In fact, prior preparation would INVITE that serendipitous knock.

He shares tips for preparing, speaking, powerpoints, dress, protocol, Q&A sessions, and even television appearances and much more. These can be used in the classroom, at interviews, informal gatherings, pageants, and almost any public gathering where you may find yourself in the spotlight.

So glad this somehow came across my radar. So surprised my library elected to borrow it through another library rather than purchase a copy to circulate here. But hey, that forced it to the top of my reading list with a "must read by this due date" push.

[Alison · Rating 3 out of 5]

Had to read this book for one of my MBA Classes - better than I thought, but still a self help book (which I don't tend to enjoy). One section in particular was very applicable to my life and gave me some introspection so for that bit, I'm thankful I read it.

Otherwise, this book has a lot of practical guidelines to help you speak in a work setting. We had to a 10 minute speech using the format provided and it was helpful.

[Liang Gang Yu · Rating 4 out of 5]

This is a collection of practical advices to improve communication skills, spoken to serve leaders/executives but in fact applicable to everyone at work.

Examples are
8 second drill
18-minutes max for a presentation or lecture
Start with your points, then explain them. Not the other way around.
Give a thin presentation, handout thick documentation for readout.

[Josiah · Rating 4 out of 5]

crucial book for early/mid-career leaders and executives looking to increase the effectiveness of their communication. especially relevant principles for our current cultural moment. focuses primarily on public speaking.

[Afdhal · Rating 4 out of 5]

A decent introduction & guide towards public speaking and behaviour.

[Jeff · Rating 3 out of 5]

Some good communication ideas

[Taylor Martin · Rating 3 out of 5]

my boss had my team read this book. many helpful chapters about presenting and public speaking, which i am not good at !!!

[Luke · Rating 5 out of 5]

Not a perfect book and many outdated parts. It is a useful quick reminder of how to simplify presentations and speech.

[Shannon · Rating 5 out of 5]

Dated in terms of references to overhead projectors, but the strategies remain sound! Excellent communication tactics and principles.

[Allie · Rating 4 out of 5]

Well written, good examples, easy take home points.

[Edy · Rating 4 out of 5]

I found this book incredibly useful. I get pretty nervous when giving speeches in front of crowds. I particularly liked Toogood's advice to keep one's tone conversational. When I think of a presentation as a conversation, I do get a little less nervous about the idea. He had some good ideas about Powerpoints, though he prefers simple slides, while my MBA professors have in the past expressly said they want more than just a photo on a slide. At any rate, I highly recommend this book to anyone who is trying to improve his or her speaking and presentation skills.

[Sun Kwok · Rating 4 out of 5]

This book is almost completely geared toward giving presentations. Still, it is a book that you can read again and again to pick up the numerous tips within. Loved the eight-seconds drill, loved it!

[Abdulaziz Alzain · Rating 4 out of 5]

If you want to become a leader at public speaking this book will give the best tips from A 2 Z! To close the deal in your future meetings this book is a must read. It will not only teach you how to speak, but also what to dress and what to do in press conferences and during Q&A sessions.

[Jack]

I have read a lot of books about public speaking. This is one of a few books that I would recommend if you are interested in becoming better at preparing for and giving business presentations.

[Amanda · Rating 3 out of 5]

Helpful advice for creating presentations that get results. I expect to refer back to this book as a reference when I'm creating presentation or preparing for important conversations.

[Donal Phipps · Rating 4 out of 5]

A pretty cracking book on giving presentations - gives you structure, tips on how to present and prepare. I read a few books on the subject and this seemed the most comprehensive.

[Arbak · Rating 4 out of 5]

Must-read book for communication and presentation skills!

[Ryan · Rating 5 out of 5]

Good book with helpful guides on presentation, from the contents to the delivery

[Ariadna73 · Rating 5 out of 5]

I liked this book a lot. The advice is very interesting and very useful. I will apply these tips to my upcoming interviews and presentations.

[Rachel · Rating 4 out of 5]

There were a lot of things in the book that I can implement in my job.

[hemlet kiai · Rating 4 out of 5]

Great book!

[Jenna Hannon · Rating 3 out of 5]

This is a quick read with some great tips on public speaking.

[Cody · Rating 3 out of 5]

I found some of the content was condescending to women. Especially the "How to Dress" section.

[Mike Hill · Rating 3 out of 5]

Good information

Very short and direct teaching. Useful tools are given to help one understand speaking and presentations. Author did a great job.