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Be the Elephant: Build a Bigger, Better Business
In business, there's no standing still. The trick is to become an elephant― big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market―and smart enough to avoid the pitfalls of growth.
With Be the Elephant , bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth―grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP―unique selling proposition―to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant
With Be the Elephant , bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth―grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP―unique selling proposition―to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant
- GenresBusinessLeadership
224 pages, Hardcover
First published January 1, 2007
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52 people want to read
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Displaying 1 - 3 of 3 reviews
March 25, 2020
Finished reading during #WfH #Corona #StayHome
The time to put processes in place is, of course, before you need them.
Anyway, excel during adversity.
No one is perfect. Always trying to be a better leader is a necessary step toward developing an effective and harmonious organisation.
If you neglect processes and expect them to run smoothly on their own, they will inevitably come back to haunt you.
A little humility, at times, also helps. Communicate well otherwise people will imagine the worst. If there is bad news coming, let it come from the leadership team and not through the grapevine.
The time to put processes in place is, of course, before you need them.
Anyway, excel during adversity.
No one is perfect. Always trying to be a better leader is a necessary step toward developing an effective and harmonious organisation.
If you neglect processes and expect them to run smoothly on their own, they will inevitably come back to haunt you.
A little humility, at times, also helps. Communicate well otherwise people will imagine the worst. If there is bad news coming, let it come from the leadership team and not through the grapevine.
November 23, 2012
Good and Thought Provoking !!
October 31, 2013
Target reader is someone who owns a business but there was still some good information on types of consumers.
Displaying 1 - 3 of 3 reviews