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Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Succeed Globally. Passport Not Required.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
- A process for creating world-ready products, websites, and software
- Cultural insights into China, Russia, Germany, Brazil, India, and more
- Tips for localizing text, images, icons, and pictures for the world
- New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power.
Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
- A process for creating world-ready products, websites, and software
- Cultural insights into China, Russia, Germany, Brazil, India, and more
- Tips for localizing text, images, icons, and pictures for the world
- New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power.
Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
- GenresNonfiction
258 pages, Paperback
Published April 10, 2017
About the author
John Yunker
16 books81 followersJohn Yunker is an award-winning author of essays, short stories, plays and novels focused on the complex and often conflicted relationships between humans and animals.
He is co-author (with Midge Raymond) of the mystery Devils Island.
He is author of the novels The Tourist Trail and Where Oceans Hide Their Dead. And he's co-founder (with Midge Raymond) of Ashland Creek Press, a publisher devoted to environmental and animal literature.
His plays have been produced by theaters in Florida, Kentucky, Mississippi, New York, Oregon and Washington DC. The full-length play Meat the Parents was a finalist at the Centre Stage New Play Festival (South Carolina) and semi-finalist in the AACT new play contest. Species of Least Concern was a finalist in the Mountain Playhouse Comedy Festival and Unicorn Theatre New Plays Reading Series.
His short stories have been published by a number of literary journals such as Phoebe, Qu, Flyway and Kelp Journal. And his essays have been published in High Country News, The Revelator and others.
He is co-author (with Midge Raymond) of the mystery Devils Island.
He is author of the novels The Tourist Trail and Where Oceans Hide Their Dead. And he's co-founder (with Midge Raymond) of Ashland Creek Press, a publisher devoted to environmental and animal literature.
His plays have been produced by theaters in Florida, Kentucky, Mississippi, New York, Oregon and Washington DC. The full-length play Meat the Parents was a finalist at the Centre Stage New Play Festival (South Carolina) and semi-finalist in the AACT new play contest. Species of Least Concern was a finalist in the Mountain Playhouse Comedy Festival and Unicorn Theatre New Plays Reading Series.
His short stories have been published by a number of literary journals such as Phoebe, Qu, Flyway and Kelp Journal. And his essays have been published in High Country News, The Revelator and others.
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Displaying 1 of 1 review
April 27, 2020
Really good book about e-commerce and translation! Loved all the examples and pictures and I learned a lot about different customs in different countries.
Displaying 1 of 1 review