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Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Succeed Globally. Passport Not Required.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
- A process for creating world-ready products, websites, and software
- Cultural insights into China, Russia, Germany, Brazil, India, and more
- Tips for localizing text, images, icons, and pictures for the world
- New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power.
Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
- A process for creating world-ready products, websites, and software
- Cultural insights into China, Russia, Germany, Brazil, India, and more
- Tips for localizing text, images, icons, and pictures for the world
- New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power.
Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
- GenresNonfiction
258 pages, Paperback
Published April 10, 2017
About the author
John Yunker
16 books79 followersUPDATE: John Yunker is co-author (with Midge Raymond) of the mystery DEVILS ISLAND, coming in September 2024 from Oceanview Publishing.
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John Yunker is a writer of plays, short stories and novels focused on human/animal relationships.
He is co-founder of Ashland Creek Press, a vegan-owned publisher devoted to environmental and animal rights literature. He is author of the novel The Tourist Trail and the sequel Where Oceans Hide Their Dead.
His full-length play Meat the Parents was a finalist at the Centre Stage New Play Festival (South Carolina) and semi-finalist in the AACT new play contest. Species of Least Concern was a finalist in the Mountain Playhouse Comedy Festival. His short play, Little Red House, was published in the literary journal Mason's Road, and produced by the Studio Players Theatre in Lexington, Kentucky. The short play Of Mice and Marines was workshopped and given a staged reading at the ATHE (Association for Theatre in Higher Education) conference in Las Vegas.
His short stories have been published by literary journals such as Phoebe, Qu, Flyway, and Antennae.
- - -
John Yunker is a writer of plays, short stories and novels focused on human/animal relationships.
He is co-founder of Ashland Creek Press, a vegan-owned publisher devoted to environmental and animal rights literature. He is author of the novel The Tourist Trail and the sequel Where Oceans Hide Their Dead.
His full-length play Meat the Parents was a finalist at the Centre Stage New Play Festival (South Carolina) and semi-finalist in the AACT new play contest. Species of Least Concern was a finalist in the Mountain Playhouse Comedy Festival. His short play, Little Red House, was published in the literary journal Mason's Road, and produced by the Studio Players Theatre in Lexington, Kentucky. The short play Of Mice and Marines was workshopped and given a staged reading at the ATHE (Association for Theatre in Higher Education) conference in Las Vegas.
His short stories have been published by literary journals such as Phoebe, Qu, Flyway, and Antennae.
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Displaying 1 of 1 review
April 27, 2020
Really good book about e-commerce and translation! Loved all the examples and pictures and I learned a lot about different customs in different countries.
Displaying 1 of 1 review