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The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media
Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap
275 pages, Hardcover
First published April 25, 2017
68 people are currently reading
534 people want to read
About the author
Seth Price
31 books6 followersSeth Price is a New York-based multi-disciplinary post-conceptual artist and writer.
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Displaying 1 - 10 of 10 reviews
May 16, 2017
I'm a fairly new internet marketer and I recently got to know the importance of personal branding over the internet as it can make or break you or your business. I needed some professional direction and had quite a few unanswered questions and started looking on the internet for answers. After spending hours on YouTube, I landed on this book by Seth Price and Barry Feldman and looking at the rave reviews, I got myself a copy immediately.
This is literally one of the meatiest, to the point books I've ever read. The authors have arranged literally everything you need to know to build your personal brand in a simple, easy to understand A-Z style. Just like Barry, I did not realize the importance of building my very own brand until now (I'm in my late 30s now) but after reading this guide, I feel equipped enough to change the situation now. Although, a few of the concepts mentioned (networking, speaking etc.) in this guide aren't completely new, I liked the way the authors reiterated them and to be honest, I found it very useful.
I can easily say that this book is one of the best non-fiction books that I've ever owned and I'm sure I'd refer to it multiple times in the next few years. Thanks again, Seth and Barry.
This is literally one of the meatiest, to the point books I've ever read. The authors have arranged literally everything you need to know to build your personal brand in a simple, easy to understand A-Z style. Just like Barry, I did not realize the importance of building my very own brand until now (I'm in my late 30s now) but after reading this guide, I feel equipped enough to change the situation now. Although, a few of the concepts mentioned (networking, speaking etc.) in this guide aren't completely new, I liked the way the authors reiterated them and to be honest, I found it very useful.
I can easily say that this book is one of the best non-fiction books that I've ever owned and I'm sure I'd refer to it multiple times in the next few years. Thanks again, Seth and Barry.
March 12, 2020
The author lost a ton of credibility when he talks about media. He says people will forgive shitty video quality but not bad audio (no idea where he came up with that nonsense). He also said you don’t need a professional headshot for your online persona which is 100% incorrect. Of course a few chapters later, he contradicts that and says you need a high-quality headshot for LinkedIn and then proceeds to give bad advice about how to take one. There’s some good info in this book, but there’s a decent amount of stuff he gets wrong.
June 26, 2017
The book is a Bible of Branding with a unique approach to the subject.
I appreciate the introductions by various authors and professionals whose insights speak to the various sections (A-Z) outlined in the book.
The book doesn't just stress the importance of having a personal branding strategy but equips the reader with actionable steps to take in achieving the overall strategy.
I appreciate the introductions by various authors and professionals whose insights speak to the various sections (A-Z) outlined in the book.
The book doesn't just stress the importance of having a personal branding strategy but equips the reader with actionable steps to take in achieving the overall strategy.
June 26, 2017
This handy guide does a terrific job of applying the concepts of digital marketing to the personal brand.
October 17, 2019
Excellent Book for Digital Media Entrepreneur
April 13, 2020
Very interesting and useful book to build your personal brand!
April 1, 2025
Offers a lot of perspectives on personal branding from a multitude of professionals. Category: PERSONAL BRANDING NOOB
April 26, 2017
Buy this book three times. Once on Kindle, so it's available on any device with your annotations and highlights. Once on paper, because you'll want to flip through, mark it up, and remind yourself of what to try next. And an extra copy, to give to that colleague you want to see succeed.
There are a ton of personal branding resources out there. Why did I buy one more? I bought The Road to Recognition because I've been a follower of Barry Feldman's work for years, and he's the real deal. His content marketing savvy is unquestionable, his copy writing ability proven again and again. It's not hype when I can see it working on myself -- the stuff I click on because of how he says it, the stuff I learn because he doesn't just rehash what everyone else is saying.
I've been in online marketing myself for over 20 years, and it's not everybody that impresses me with fresh insights. Knowing Barry in a professional capacity, I knew this resource was going to be above and beyond. It did not disappoint.
(Sorry, Seth. I don't know you, so I don't feel equipped to sing your praises. But if you're part of the reason this book got written, then thank you, thank you, thank you!)
Reasons to add this book to your shelf:
- It doesn't waste your time. It's concise.
- It doesn't miss anything important. You follow this roadmap, you'll see success.
- Because of the above, it's a handy quick reference. Read through this baby once a year and keep yourself on track and moving forward.
The only thing that detracts from the execution of the content, if you could really call it detracting, is the A-Z arrangement of the topics. Personally, I'd group things so that related items are together. But it's a good thing they didn't consult me, because using the alphabet for an "A to Z" approach is super catchy, and shares really well on social media. Besides, books are more fun when you can highlight them, annotate the margins to refer to other sections, and put sticky flags in the corners.
Oh, I should mention one other thing: This book covers "everything you need to know" to succeed, but it's not designed to give you step by step instructions for each item. Trust me, this is a good thing. The latest and greatest how-to on the tactics in this book are to be found online, and that's where you should go for that hands-on, step-by-step detail. This book is your golden guide to what's vital for success and why.
There are a ton of personal branding resources out there. Why did I buy one more? I bought The Road to Recognition because I've been a follower of Barry Feldman's work for years, and he's the real deal. His content marketing savvy is unquestionable, his copy writing ability proven again and again. It's not hype when I can see it working on myself -- the stuff I click on because of how he says it, the stuff I learn because he doesn't just rehash what everyone else is saying.
I've been in online marketing myself for over 20 years, and it's not everybody that impresses me with fresh insights. Knowing Barry in a professional capacity, I knew this resource was going to be above and beyond. It did not disappoint.
(Sorry, Seth. I don't know you, so I don't feel equipped to sing your praises. But if you're part of the reason this book got written, then thank you, thank you, thank you!)
Reasons to add this book to your shelf:
- It doesn't waste your time. It's concise.
- It doesn't miss anything important. You follow this roadmap, you'll see success.
- Because of the above, it's a handy quick reference. Read through this baby once a year and keep yourself on track and moving forward.
The only thing that detracts from the execution of the content, if you could really call it detracting, is the A-Z arrangement of the topics. Personally, I'd group things so that related items are together. But it's a good thing they didn't consult me, because using the alphabet for an "A to Z" approach is super catchy, and shares really well on social media. Besides, books are more fun when you can highlight them, annotate the margins to refer to other sections, and put sticky flags in the corners.
Oh, I should mention one other thing: This book covers "everything you need to know" to succeed, but it's not designed to give you step by step instructions for each item. Trust me, this is a good thing. The latest and greatest how-to on the tactics in this book are to be found online, and that's where you should go for that hands-on, step-by-step detail. This book is your golden guide to what's vital for success and why.
October 4, 2017
Great read about personal branding. I can say I actually picked up new ways of seeing the branding landscape.
October 23, 2017
Ya, definitely self promoted
Feels like all the 5-star ratings were given by their friends. Not a lot of depth to this book. Read half and feels like a waste of time
Feels like all the 5-star ratings were given by their friends. Not a lot of depth to this book. Read half and feels like a waste of time
Displaying 1 - 10 of 10 reviews