The HyperLocal HyperFast Real Estate Agent: How to Dominate Your Real Estate Market in Under a Year- I Did it and so Can You!

by Daniel Lesniak

According to recent surveys, the average real estate agent makes less than $10,000 a year and close to 90% of new agents will not last more than two years in the business. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year and for agents that are just starting out that number is less than four. In 2012 Dan Lesniak used a unique strategy to upend the industry trends. In his first year in real estate Dan had over 36 transactions totaling over $22 million in sold volume, making him one of the most successful rookie real estate agents ever. He did this by taking over one of the most competitive market areas in the country, that had previously been dominated by agents with over 10 years experience. In The HyperLocal, Hyper Fast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran agent looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market. What Other Industry Leaders Have Said About the Book “I have been coaching realtors for 22 years. Dan is the best business man who sells real estate that I’ve ever seen. He has great systems, structures, and processes. That is what separates him from the rest!” -Rick Ruby - Core Head Coach One of my favorite sayings is “follow the yellow brick road.” In this book, Dan clearly lays out the path to the Emerald City, avoiding all the dangers of creating your own way. In Dan's first year, he closed over $22 million in sales, a feat matched by only the tiniest fraction of real estate agents—regardless of experience. If you are looking for a step-by-step plan from someone who has done it, this is the book for you! -Pam O’Bryant, Chief Engagement Officer for Keller Williams Capital Properties, Contributor to Gary Keller’s The Millionaire Real Estate Agent book There is no greater opportunity right now in the real estate industry than there is in the expansion market. This will require you to grow in your existing market and know how to expand in new ones. This book is a great example of how to rapidly expand in any market and is a must read for expansion team leaders. -Noah Ostroff, Chief Executive Officer of Global Living and Top Selling Keller Williams Agent Dan Lesniak is the real deal. He runs the most profitable real estate team I know of, hands down. If you want to compress time to achieve your goals, listen to this guy and take action now! -Jeff Latham, President of Latham Realty Unlimited with 275 homes sold annually Dan and I first met when he was just getting started in the business, and I have been blown away at how he was able to grow his brand so rapidly in a very competitive market. Dan’s creative approach and tenacity has served him well, and he is a great example of how to commit and succeed as a young real estate agent. -Thad Wise, Senior Vice President with First Savings Mortgage Corporation and $100 Million Loan Officer Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant! Dan has succeeded in one of the most competi

Genres: Nonfiction

210 pages, Kindle Edition

Published February 26, 2017

Reviews

[Joel Valdez · Rating 4 out of 5]

Lot of Sales tricks here. Nice story telling. good easy read. Interesting to see startup-like growth techniques being applied to Real Estate Marketing and Sales in a super local manner.

[conner · Rating 5 out of 5]

Great insight into a proven model

Agree with Dan . Market where you want to work with the clients you want to work with . Hyperlocal is the a great model. Did it years ago and this brought things back to me that I use to do ..not over complicated ..will definitely implement these techniques

[Seven · Rating 3 out of 5]

This was a good book overall but padded. I believe the author could have gotten to his points a bit faster at times. It was a slow read for me. Agents new and seasoned may be able to extract and implement a few things. I appreciated that the author works in my area making some things relatable. It’s important to note that the book was published in 2017. Agents should use their due diligence and ensure that the methods are things you can implement in your area. Some book reviews pointed out that the author didn’t provide physical examples of his campaigns. As a newer agent, I’d suggest that the view the information provided as the framework but utilize your own creativity and design your own. Otherwise, pay someone for their time to coach or teach you. That simple.

[John Blackman · Rating 3 out of 5]

The appendix is the best part of the book if you want to get straight to it. The rest of it is a series of experiences and client stories that demonstrate the techniques the author used. There are several subtle and yet critical distinctions you will find in here, but you have to dig for them. This is not so much an instructional book as it is a retelling of the growth of his career. Still there is some great information in this book.

If you are into real estate sales, I would recommend Gary Keller's Millionaire Real Estate agent as required reading.

[Daniel · Rating 5 out of 5]

This book can be taken in one of two ways, as a big slap to the face or as an energy shot that motivates you to be better. It can be uplifting or it can pull you down into a deep state of comatose. Daniel Lesniak is a monster and killed it his first year. The lessons I was able to take from his story is awesome and I am implementing now. It's good to know that some people are simply incredible.

[Patricia Grace · Rating 5 out of 5]

Brilliant.

This is a great book in which the author outlines strategies that help even a newer agent grasp the possibilities and make them realities in their business. The fact that he accomplished so much in his first year is an encouragement to every agent that reads this book.

[John Jennings · Rating 5 out of 5]

Great book! I should re-read every year and I may re-read in 2018. Many useful tips on how to grow a RE business by providing exceptional value to clients.

[Blair Broughton · Rating 5 out of 5]

It's amazing. A step by step guide on how to dominate a small area. I don't mess with dual agency which is mentioned quite often, but I found it helpful.

[Kelli · Rating 5 out of 5]

Tons of good info, i filled a notebook with ideas.

[Shawny Le · Rating 4 out of 5]

Easy to read and engaging, however is more relevant to agents living/selling in cities and especially those with lots of condos!

[Gail Dragon · Rating 5 out of 5]

Very helpful to get started in real estate.