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The Creative Shopkeeper
A sourcebook of highly original ideas for new retail environments that reflect the way contemporary makers do business―full of ideas for how best to market, display, and sell Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kickstarting new businesses but also for energizing established brands. To catch the attention of busy customers passing by and to build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative―and can do so on a budget. This timely book features the best and most beautiful independent retail spaces from around the world, which combine marketing savvy with interior design. Organized by themes―Props & Icons, Navigation & Choice, Journey & Discovery, Craft & Process, Edit & Abundance, Staging & Scenery, Highlights & Lowlights, Glimpses & Visions, Gestures & Details, and Digital & Graphic―the book presents a dazzling spectrum of case studies and offers highly imaginative and cost-effective solutions for this increasingly popular area of design. 500+ color illustrations
288 pages, Hardcover
Published November 14, 2017
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August 13, 2025
This book provides a comprehensive overview of various strategies for creating a store that effectively engages customers, encouraging them to visit, make purchases, and connect with the brand. It features impressive photographs of example stores from around the world. Business owners share their unique concept stores, showcasing innovative ideas and a clear purpose, all aimed at ensuring customer satisfaction. I highly recommend this book to anyone interested in retail, customer experience, creative installations, and artisan experiences.
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