The Complete Guide to Fundraising Management

by Stanley Weinstein, Stanley Weinstein

The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly.

The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program.

Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded.

Genres: Business, Nonfiction

341 pages, Kindle Edition

First published September 30, 1998

Reviews

[Bonita · Rating 4 out of 5]

A useful book to read as an introduction to the world of fundraising.

[Heidi · Rating 4 out of 5]

Provides relevant information regarding many aspects of nonprofit fundraising.

[John Mihelic · Rating 4 out of 5]

Complete Guide to Fundraising Management

This book was the textbook for my class in Development of Nonprofits. Prior to this class, I have not had much exposure to the development side of things in the nonprofit world. This is in spite of five years at a nonprofit and the introductory class to all nonprofit issues (Used the heavy and deep Jossey Bass Handbook for that class). Basically, this means that this book is my touchstone for Development. Overall it is good for someone who is a basic beginner, with a nice step-by-step look and lots of charts and graphs that could be used as template were I ever needed to fill a development role (though I hope that I will never be in charge of it, the goal is to be an Executive Director at some point so it will be on my plate). The only real criticism is that it feels a bit dated. There’s not much consciousness of the connected world in terms of fund raising – though that may because of the very limited returns that come of it (when development is all about relationship building, you have to maintain your network somehow, right?). Basically, if this is for you class, it won’t be your least favorite textbook ever, and it might have some utility after the fact, so it’s hard to go wrong here.

[Brett · Rating 3 out of 5]

I've never raised money professionally, which makes it hard to know how helpful this book might really be. It was the primary text for a class I took on fundraising, and I've got no real objections to it.

Weinstein is good at making the reader aware of the basics of fundraising for a non-profit, what expectations are appropriate, and what methods might yield the most productive results. The book is pretty dry, and I could have done with a little more flair in the presentation, but that is asking a lot of a book of this type.

There are many good examples to learn from and Weinstein's book seems highly regarded generally in the field. It is almost entirely pragmatic, with little time devoted to any theory. You wouldn't read this unless you're either in the fundraising field or hoping to be, and it serves its purpose fine.

[Yusuke · Rating 5 out of 5]

One of the textbooks in the fundraising course. Very concise and easy-to-understan. Good contrast from Hank Rosso.

[Rachel · Rating 3 out of 5]

Good templates and organization strategies. Straight-forward, jargon-free writing.