This definitive, chronological visual record spans Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.
The monograph is also a visual record of contemporary New York’s urban fabric, indelibly transformed by the designer’s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack.
Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design.
A large section is devoted to the designer’s socially and politically-motivated posters, New York Times Op-Ed illustrations and campaign work.
The book also provides the most up-to-date look at Paula’s idiosyncratic hand-painted maps, an unusually prolific artistic practice complementing her still-growing graphic legacy.
In a long interview, Paula’s frank and open words lay bare the reality of design culture in the USA. The 520-page book is designed by Spin, under the creative direction of Tony Brook.
This book is a phenomenal record of the design career of Paula Scher. She is down-to-earth, pragmatic and eminently creative. Her work is iconic and this beautiful volume by Unit Editions is a great overview of Scher’s work, also complementing other books about her.
Adrian Shaughnessy’s interviews with Scher are thoughtful and revealing, exhibiting the designer’s wit and perspective. In reading her writing and unpacking her design work, I always come away with inspiration and lessons learned.
Absolutely highly recommended. Note: I read the concise edition of this book which is shorter than the sold-out original, but is still a very hefty read and content-laden.
A super book that chronicles the life and work of a fantastic designer. Paula Scher's honesty, intellect, and good humor comes through in the interviews. The design work is vibrant and uplifting. If you are interested in graphic design, illustration, typography, and environmental design, this is a exceptional primer. (I was fortunate to hear Paula speak at a design conference, and she signed my copy of the book.)
An indepth overview of the creative life and works of one of the most profilic and politically engaged designers. A true delight to read and source inspiration from!