A playful celebration of one of the most irreverent labels in fashion and design.
Fifty years after its founding by Elio Fiorucci in 1967, the iconic Milanese fashion label is entering a new phase of ingenuity. Published to coincide with the fiftieth anniversary of the label and the glittering unveiling of its new collection and retail stores, this book is a tribute to the history of a pioneering brand and a celebration of its colorful future.
Bright, colorful, sexy, and irreverent, Fiorucci came to define more than any other brand the fashion of the 1980s. Famous for scouring the world to bring vibrant elements of global underground culture into their designs, Fiorucci is responsible for defining the extravagant palette of the post-punk era, with neon and fluorescent tones, iridescent spandex and stretch denim, bringing the influences of pop art and pop culture to bear on fashion for the first time.
Now relaunched under the direction of impresarios Janie and Stephen Schaffer, Fiorucci continues to surprise, shock, and impress. In the spirit of Fiorucci itself, this delightful book is a bright and intoxicating tour through everything from the first leopard-print patterns to the new designs defining the future of this iconic brand.
Sofia Carmina Coppola is an American film director, actress, producer and Academy Award-winning screenwriter. She is the first American woman and third woman in history to be nominated for an Academy Award for Directing, the other two women being Lina Wertmüller and Jane Campion.
This book has a lot of graphic design but very little fashion, which seems fitting for a brand that was based way more on the visual than the tactile. The interviews here provide some necessary if sketchy cultural/historical background, but is that really what you're here for? No, you want to be dazzled by all the bright, garish, tasteless, clever, bizarre and inventive images of posters, ads, store layouts, party pics, labels and more - including a reproduction of the famous Panini sticker album. On that front, my only complaint is that I wish it were twice as long.