Intervista a Playboy - Un dialogo diretto con il gran sacerdote della cultura pop e il metafisico dei media

by Marshall McLuhan

Trascrizione dell'intervista che nel 1969 il celebre sociologo Marshall McLuhan (conosciuto come il "guru dei media") rilascia all'altrettanto celebre rivista Playboy, nella quale ricopre ben 25 pagine. McLuhan ripercorre i tratti salienti delle sue teorie (da "Il medium è il messaggio/massaggio" alla teoria dei media caldi e media freddi) e analizza ciò che si aspetta accadrà nei decenni a venire a livello sociale, politico, tecnologico, religioso, etico e individuale.

96 pages, Paperback

First published June 26, 2013

About the author

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as the "father of media studies".
McLuhan coined the expression "the medium is the message" in the first chapter in his Understanding Media: The Extensions of Man and the term global village. He predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspectives.