The Disney Difference: The Complete Guide to Adding Disney-like Magic to Your Corporation or Organization

by Wayne Olson, Bob McLain (Editor), Lee Cockerell (Foreword)

Transform Your Business The Disney Difference is must-reading for fans of Disney or for anyone who wants to apply the lessons and magic of Walt Disney to their organization. If you serve customers, charitable donors, or guests, this book will show you how you can give your best and give everyone a more magical experience.

“The Disney Difference is packed with enjoyable history about Walt Disney and his ‘world.’ But more than a fun Disney archive, Wayne Olson’s book emphasizes the importance of customer relations through the Disney lens. That’s why I recommend it. Dazzling customers with remarkable service. Yes!” — Dan T. Cathy, Chairman and CEO Chick-fil-A

“I’ve read lots of books about Disney, and this one is a gem. Read this for new insights and useful ideas.” — Mark Sanborn, The Fred Factor

“This is a wonderful book. It’s not only a tribute to Walt Disney and the philosophy that helped make Disneyland the showcase for an entire industry, but it details that philosophy beautifully and outlines how it can be applied to every business endeavor, large or small. Whatever Walt did he did from his heart. To see the things he believed in being interpreted and incorporated in so many areas of business would make him very proud. It is a must-read!" — Rolly Crump, Disney Imagineer

200 pages, Paperback

Published December 7, 2016

Reviews

[Holly Canup · Rating 5 out of 5]

This book is packed with Disney history and trivia, all while sharing how you can create the same magic behind Walt Disney’s success. It’s You. You matter. People matter. “The difference is between what you do and how you do it... when your What is ‘every guest is a VIP’ then your How takes care of itself. “. Good advice for businesses for profit or non profit, charity or church.

[Connor Stottlemire · Rating 4 out of 5]

I was given this book to read at work as part of my job in development and to be completely honest I found it both entertaining and helpful. It is an easy read that helps give you an idea of how to really incorporate a Disney-like view to your business or the business you work for.

[Dustin · Rating 5 out of 5]

Great customer service book

[Jennifer Rae · Rating 4 out of 5]

Great examples on how to bring Disney magic into your nonprofit - and the history and reasons why Walt had the magic in mind. Fantastic read for those in the nonprofit industry and looking for ways to further develop their fundraising and donor stewardship programs.