The Gratitude Attitude will remind Why happiness is important, Why many of the ways that people pursue happiness do not work.It will then show you how to actually boost your happiness levels on a daily basis just by using some simple gratitude practices. This is a short and easy to read book but the gratitude exercises in here are fabulously potent.
The book was written to celebrate the International Day of Happiness that was created by the United Nations. This day is dedicated to creating a happier humanity happens every year on the 20th March. #internationaldayofhappiness
Get your copy and learn how to be happier by practicing gratitude now!
Jem Friar is a Health Coach, Life Coach, Happiness Coach, Naturopathic Consultant and the original Personal Detox Coach. He has trained in many forms of bodywork, yoga instruction and meditation. He presently lives near Dartmoor, in Devon, UK, where he is able to enjoy the luscious, green, rolling hills and a slower pace of country life.
Jem has a unique and fascinating perspective on life due to having spent 14 years living and working in over 50 countries around the world. When he can, he still loves to travel to explore different cultures, meet interesting people and appreciate the beauty of this amazing world. He has also spent over 28 years working directly with individuals and groups as an alternative therapist and coach, supporting them to live in a more balanced, healthy and happy way.
Apart from his focus on self-growth and healing work on the individual level, Jem is passionate about humanity’s need to evolve and have a more benign impact on each other and our planet’s biosphere. To this end, he created the “Happier Planet Mission Statement” which lies behind everything that he now does:
"To inspire and enable people to live more content and happy lives so that we all express and experience a greater level of kindness, care and consciousness. In this way, humanity as a whole will be able to thrive in an environmentally sustainable, benevolent, socially just and peaceful way on planet Earth."
When not writing, Jem is either coaching individuals and groups online or running detox retreats. His coaching is either focused on supporting people to improve their health and well-being or to live more happily and in alignment with their purpose. He is particularly passionate about coaching anyone working in the field of creating positive planetary change i.e. with change makers who are attempting to make this world a better place.
This was a quick little book about happiness. I liked the ideas they gave about practicing gratitude. There was supposed to be a link to a happiness quiz, but it didn't work. Also, much of the book seems to be a sales pitch for the next book, Choosing Happiness. I may be interested to read that but wish they didn't spend so much time promoting it in this book.
Brief. Good read but could have expanded further. I guess, it's done in the paid book which looks absolutely a must buy. This little free ebook will give you a few techniques to get started with gratitude. Don't under estimate them but give a honest effort. You should get the desired results.
When we are sad, we start focusing on our problems more then solution. Sometimes we don't have solutions even. Practicing gratitude can give some relief at that painful movement.
Jem Friar’s The Gratitude Attitude presents itself as an accessible yet profound exploration of gratitude as a cornerstone of happiness. Rooted in the self-development tradition, the book is framed as the first "key" to happiness—a claim that positions gratitude not as a fleeting emotion but as a structured, practicable discipline with transformative potential.
Philosophical and Psychological Underpinnings At its core, Friar’s argument aligns with both ancient wisdom traditions and contemporary positive psychology. The book echoes Stoic philosophy, particularly in its assertion that one’s perception of events—rather than the events themselves—determines one’s emotional state. Friar’s methodology resembles cognitive reframing, a psychological technique used in therapy to shift negative thought patterns. In this way, The Gratitude Attitude functions as both a motivational guide and a bridge between classical philosophical thought and modern psychological research.
The Structure and Approach Friar does not merely advocate for gratitude in abstract terms; he provides a practical framework for integrating it into daily life. The book is structured around exercises, reflections, and real-life applications, emphasizing the need for consistency. This pragmatic approach recalls the work of self-help luminaries like Tony Robbins and Rhonda Byrne, but with a more introspective, mindfulness-oriented tone.
The Literary and Rhetorical Craft Stylistically, Friar employs a conversational yet authoritative voice. His prose is engaging, avoiding the dense jargon of academic psychology while maintaining intellectual rigor. The book’s use of anecdotes and personal reflections lends it an authenticity that enhances its persuasive force. However, one might argue that a deeper engagement with scientific studies on gratitude could have bolstered its credibility further, placing it in dialogue with the work of scholars like Robert Emmons and Martin Seligman.
Cultural and Ethical Dimensions One of the book’s most compelling aspects is its implicit challenge to consumerist culture. Friar subtly critiques the societal obsession with external achievements as a source of happiness, instead advocating for an internal, sustainable approach to well-being. In this sense, The Gratitude Attitude aligns with minimalist and mindfulness movements, offering a counter-narrative to materialist paradigms.
Final Assessment While The Gratitude Attitude is not a radical departure from existing works on gratitude and happiness, its strength lies in its accessibility and structured approach. Readers seeking a philosophical or scientific deep dive may find its treatment of gratitude somewhat surface-level, but those looking for a transformative, practical guide will find much to appreciate.
Ultimately, Friar’s work is a compelling reminder that happiness is not merely an outcome of favorable circumstances but a cultivated state of mind—one in which gratitude serves as both the foundation and the practice.
This was such a lovely thing to read. Thank you for taking the time and effort to publish this, it really made me smile and think about how blessed I am