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The Control Heuristic: Explaining Irrational Behavior and Behavioral Change
Note: the 2nd edition of this book got published on the 31st of July, 2020.
The first version has been retired from stores.
For the fans of "Thinking, Fast and Slow" a revelatory new look at why human behave irrationally and why habits and characters are so difficult to change.
The Control Heuristic is the overarching principle guiding all human behavior. Our brains make decisions trying to maximize the expected emotional outcome. This simple rule has far reaching implications, which are examined in both a theoretical and a practical way.
At a first look, human behavior appears as an inexplicable mess. Why do we behave irrationally? Why do I behave irrationally? Why is it so hard to change? What is happiness and why does it seem to escape us?
The Control Heuristic offers a new perspective to answer these questions and provides a guiding light to shed the darkness of the subconscious resistances that prevent us to behave like the man or woman we want to be.
Some of the topics inside:
The Control Heuristic: the overarching principle governing all human behavior.
Irrational behavior: its purposes and meanings. An analysis of tens of otherwise inexplicable behaviors.
The behavioral model that explains and predicts human behavior, especially irrational acts.
Procrastination and commitment to failure: the two techniques used by our subconscious to prevent us from taking behaviors that might threaten some of our identities.
How placebo effects interact with behavioral change.
Who we are: techniques to understand the deep motivations behind our actions.
The factors that influence our resistance to change.
How to facilitate behavioral change in ourselves and in others.
The first version has been retired from stores.
For the fans of "Thinking, Fast and Slow" a revelatory new look at why human behave irrationally and why habits and characters are so difficult to change.
The Control Heuristic is the overarching principle guiding all human behavior. Our brains make decisions trying to maximize the expected emotional outcome. This simple rule has far reaching implications, which are examined in both a theoretical and a practical way.
At a first look, human behavior appears as an inexplicable mess. Why do we behave irrationally? Why do I behave irrationally? Why is it so hard to change? What is happiness and why does it seem to escape us?
The Control Heuristic offers a new perspective to answer these questions and provides a guiding light to shed the darkness of the subconscious resistances that prevent us to behave like the man or woman we want to be.
Some of the topics inside:
The Control Heuristic: the overarching principle governing all human behavior.
Irrational behavior: its purposes and meanings. An analysis of tens of otherwise inexplicable behaviors.
The behavioral model that explains and predicts human behavior, especially irrational acts.
Procrastination and commitment to failure: the two techniques used by our subconscious to prevent us from taking behaviors that might threaten some of our identities.
How placebo effects interact with behavioral change.
Who we are: techniques to understand the deep motivations behind our actions.
The factors that influence our resistance to change.
How to facilitate behavioral change in ourselves and in others.
- GenresPsychologyNonfiction
129 pages, Paperback
First published April 15, 2017
7 people are currently reading
117 people want to read
About the author
Luca Dellanna
19 books115 followersLuca Dellanna is a management advisor and the author of 9 books. He has been featured on Nudgestock, the largest behavioral sciences conference, and Econtalk, among others. More than 25,000 people around the world read Luca regularly.
Luca is known for being probably the only consultant at the intersection of risk management under uncertainty, operational know-how, and behavioral psychology. He also strongly believes in the importance of teaching not just what the right thing to do is but also how to do it right.
After a master’s degree in mechanical engineering, Luca spent the first part of his career working for DuPont’s consulting unit in Frankfurt, Germany. There, he focused on managerial excellence projects in various industries, all across Europe.
In 2015, Luca moved back to his hometown of Turin, Italy, and opened a private consulting practice serving clients worldwide (with a focus on Italy, France, United States, India, and Singapore).
He has also published books about management, human behavior, and economics that earned him appearances at the most important conferences and podcasts in his field, Nudgestock and EconTalk, respectively.
In 2023, Luca operates a consulting practice in Italy and Singapore, and lives in Turin with his wife Wenlin and his dog Didi.
Luca writes regularly on Twitter (@DellAnnaLuca).
His personal website is www.luca-dellanna.com
Luca is known for being probably the only consultant at the intersection of risk management under uncertainty, operational know-how, and behavioral psychology. He also strongly believes in the importance of teaching not just what the right thing to do is but also how to do it right.
After a master’s degree in mechanical engineering, Luca spent the first part of his career working for DuPont’s consulting unit in Frankfurt, Germany. There, he focused on managerial excellence projects in various industries, all across Europe.
In 2015, Luca moved back to his hometown of Turin, Italy, and opened a private consulting practice serving clients worldwide (with a focus on Italy, France, United States, India, and Singapore).
He has also published books about management, human behavior, and economics that earned him appearances at the most important conferences and podcasts in his field, Nudgestock and EconTalk, respectively.
In 2023, Luca operates a consulting practice in Italy and Singapore, and lives in Turin with his wife Wenlin and his dog Didi.
Luca writes regularly on Twitter (@DellAnnaLuca).
His personal website is www.luca-dellanna.com
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May 22, 2022
Not enough info about how to increase EEO
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