Consumer Equality: Race and the American Marketplace

Racism in American Institutions

by Geraldine Rosa Henderson

Everyone--regardless of race, gender, or other appearance-based factors--should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts--employment and housing, for example. Consumer Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue.



Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

220 pages, Kindle Edition

Published September 26, 2016