Content Rich: Writing Your Way to Wealth on the Web

by Jon Wuebben

Content Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage. Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today. Praise for Content Rich :
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' -- Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' -- Brian Tracy, author, Getting Rich Your Own Way

Genres: Business, Nonfiction

270 pages, Hardcover

First published September 1, 2008

About the author

Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses everywhere learn how to plan, create, distribute and manage content.

Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship.

Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web".

Find out more at www.contentiscurrrency.com and www.contentlaunch.com

Reviews

[Tami · Rating 4 out of 5]

Technology might change but the basic foundations of marketing stay the same. Simply put, you might have the greatest product in the world but if no one knows about it you aren’t going to make any sales. So the key to any successful business is bringing in potential customers and making them clients.

Here’s where Content Rich comes in. This book looks at ways to bring people to your website then encourage them to buy your product. To bring clients to your site, the author looks primarily at search engine optimization, making sure that your site rates well within google, yahoo, and other like search engines. The biggest concerns here are making sure that your metatag keywords and your actual site content work together for the best possible results.

Once you’ve got potential customers coming to your site, you can focus on making these people actual clients. Making sure your site is intuitive and easy to scan for the appropriate information is key. Adding a little buzz and regularly adding content will also help.

[Jeanne Tepper · Rating 3 out of 5]

I usually stop reading books because I absolutely can't stomach them. This one is good and has great information about SEO writing and website building. I pretty much ran out of time. Too much going on and other things to read. If I need to know more about SEO I can check it out of the library again. I'd highly recommend it for anyone who wants to write for the web. I thought the information on key words was particularly helpful.

[Chrissy · Rating 5 out of 5]

Awesome handbook for professionals who offer SEO writing.

[Read Around · Rating 1 out of 5]

So badly written I couldn't get through it. Full of ungrammatical sentences, clunky construction, exclamation marks, all-caps words, cliches, and broad generalizations.

[Marcio Okabe · Rating 4 out of 5]

Todo redator e jornalista digital deveria ler este livro.