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Law Is a Buyer's Market: Building A Client-First Law Firm

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Law firms are experiencing a wrenching period of upheaval. Economic crises, technology explosions, and a regulatory revolution have spawned a wave of innovative competitors. Newly empowered clients have adopted aggressive buying behaviours and begun dictating the terms of their relationships to law firms.

Faced with this unprecedented competitive landscape and an industry-wide drop in demand for their services, law firms need effective solutions to these existential challenges. And they need them now.

Jordan Furlong, one of the foremost analysts of the global legal market and a leading strategic forecaster of its future, explains how to create a law firm built to succeed in this new buyer’s market. He has designed a transformative client-first law firm that rethinks the business model, culture, client service, competitiveness, growth strategies, diversity, and leadership of legal enterprises.

When clients change their purchasing patterns, law firms need to change their approach. Law Is A Buyer’s Market will help you adapt to the new legal market and lead your firm into the future of law.

“This is an exceptionally clear book, brimming with practical help, and humorous into the bargain. Jordan’s assessment of the legal market should be read carefully by clients and lawyers everywhere.” - Prof. Richard Susskind, author, Tomorrow’s Lawyers

“If you are a law firm partner or leader, you must read this book and suspend the natural but dangerous desire to believe it doesn’t apply to you – because it applies to everyone in our industry.” - Susan Manch, Chief of People & Development, Norton Rose Fulbright US LLP

260 pages, Kindle Edition

Published March 16, 2017

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About the author

Jordan Furlong

3 books8 followers
I’m a lawyer, speaker, industry analyst, and consultant based in Ottawa, Canada. I’m a principal with the global consulting firm Edge International and a senior consultant with legal web development company Stem Legal Web Enterprises. I specialize in delivering dynamic and thought-provoking presentations to law firms, practice groups, and legal organizations at a time of unprecedented marketplace change.

I’m a Fellow of the College of Law Practice Management and Past Chair of the College’s InnovAction Awards, which recognize and reward creativity and innovation in legal services delivery. I serve as Legal Innovation Strategist in Residence at Suffolk University Law School in Boston and as Co-Chair of the Board of Suffolk's Institute for Law Practice Technology & Innovation. In 2012, I was named one of Canada’s 25 Most Influential Lawyers by Canadian Lawyer magazine. My blog, Law21: Dispatches from a Legal Profession on the Brink, has been named six straight years by the ABA Journal as one of the 100 best law blogs in North America.

I’m the author of Evolutionary Road (published by Attorney At Work) and Content Marketing and Publishing Strategies for Law Firms (co-authored with Steve Matthews, published by The Ark Group).

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Displaying 1 of 1 review
67 reviews2 followers
February 27, 2018
4.5 stars

I picked this up from the law library at my school and found it to be a well-structured, convincing look at the changes afoot in the legal market right now. My only flaws are minor, nit-picks. I plan to buy this in the future and read chapters of it again very thoroughly.
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