Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business

by Jill Schiefelbein

When Good Communication Skills Aren't Enough



Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using "ums" and "uhs." To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.



Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert's Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you'll learn how



Apply the four-stage listening matrix to drive your audience to action

Use sales call outlines that facilitate buy-in to avoid death by sales script

Create value-filled, magnetic marketing that educates and attracts buyers

Add value to your products and services with videos and webinars

Develop persuasive presentations with the TEMPTaction model



So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.

Genres: Business

296 pages, Kindle Edition

Published March 13, 2017

Reviews

[Ken Cyr · Rating 5 out of 5]

Dynamic Communication was a very practical look at various ways you can communicate better in a variety of situations. The chapters are all short, but they are chocked full of practical advice. My favorite parts of the book were the "asides" by other people, which taught various communication and business leadership lessons that have worked for them. Very useful info.

While reading this book, I constantly found myself pausing and asking how this advice fits in with my current challenges and projects. As a result, there were probably a solid 5 or 6 key things that I'm going to put into practice around the way I communicate. Because of the way the book is written, Dynamic Communication would be a good book to keep around for referencing later, as well. If you have a particular communication situation that you want advice for, you can just flip straight to that chapter and refresh yourself on the tips that the author provides.

Overall, a great book to keep in your library of business content.

[Ilana · Rating 5 out of 5]

Either you want to sell or buy, build up a company or beat the competition, communication is extremely important, and it means more than easily selling your talking point to a wider audience. From practical tips to complicated strategic moves, this book is offering, through a wide range of examples, a comprehensive perspective of the tremendous role of communication in the everyday life of a business. I've found sometimes the writing a bit too didactic and technical, therefore it can be more appealing to sophisticated communication specialists than to the everyday curious reader, but otherwise it has very valuable information and tips that I can't wait to use for my own communication planning and consulting.
Disclaimer: Book offered by the publisher in exchange for an honest review

[Darren · Rating 4 out of 5]

Here is a useful guide for business owners to help them better tell the story of their business, communicating their successes, needs and desires in the process. The author sets out to show how versatile communications can be for a business, indicating what can be done and what benefits may be achieved in the process.

All in all, 27 different strategies are offered that are designed to help grow and develop a business, being of interest to the smaller, entrepreneurial business whereby the boss and possibly other key employees must be quite versatile and undertake many different tasks at the same time. Practical, real-world advice is taken from many top U.S. companies and brands to show the potential on offer, allowing the reader to see a successful strategy and seek to adapt it to their own requirements.

It certainly can be a useful tool to consider for your business armoury, should you feel that your communications may be lacking. Even if you feel things function relatively well, the book’s low price means that it can be an affordable, accessible way to validate your successes too. You only need to find one new idea or even refine something a smidgeon to get your money’s worth and then some.