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263 pages, Kindle Edition
First published March 9, 2017
"[T]he roots of authority tell us, after all, that if woman is man's property then he must have authored her, just as surely as they tell us that if he authored her she must be his property. As a creation 'penned' by man, moreover, woman has been 'penned up' or 'penned in.'" (Gilbert & Gubar, qtd in Benjamin; pg. 84)Most of the essays in Marvel's Black Widow from Spy to Superhero appear to have been written soon after the release of Avengers: Age of Ultron (2015), when it seemed highly unlikely that Black Widow would receive her own standalone movie in the near future. It's interesting then, to read these pieces in the context of the upcoming release of Black Widow. These essays are short and taken together, provide a comprehensive view of the character -- from the comics and the MCU films -- from a variety of disciplines (the essays focusing on linguistics and psychology in particular were an interesting departure from typical media studies).
"while working at Marvel postacquisition, I saw a deck circulated by Disney's Brand Marketing team... unlike the actual demos, the desired demographics had no females in it whatsoever... Disney bought Marvel and Lucas Film because they wanted to access the male market. To achieve this goal, they allocate less to Marvel's female demo, and even less to a unisex one." (pg. 24)According to this testimony, Disney executives knew girls and women were watching Marvel movies, but they didn't want them to. In their minds, they already had the Disney Princess collection for female audiences, so they wanted to build Marvel (and Star Wars) for an explicitly male audience. That is so messed up.
[S]tories -- whatever their form -- are more than just a pastime we use for entertainment purposes. They reside at the heart of who we are as human beings. They are the mythologies we live and die by; they define us and mold us. As we create them, they create us. Storytelling, therefore, is powerful and is power." (Cochran, pg. 161)