The result of over 20 years of progressive experience in Healthcare & Medtech, this book was created to highlight some of the biggest “tectonic shifts” currently affecting or likely to affect the industry through 2025. While some of these may be familiar, others may be less obvious – but not less significant. They are all trends that have been personally experienced or they are the result of “connecting the dots” to see where the market forces are inexorably pulling the industry. Above all, these are critical trends to know when creating or adjusting your business strategies (Product Development, M&A, Marketing & Sales). Don't get blindsided. Recognize and understand these mega trends to ensure that your organization is informed & internally aligned.