Generation Impact: How Younger Donors Are Revolutionizing Giving

by Sharna Goldseker, Michael Moody

An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors―the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever.   As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now , not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals―those who work closest with these next gen donors―on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm―and their wealth―to make the most positive difference in a world with such great need.

264 pages, Hardcover

Published January 1, 2017

Reviews

[Marius Ciuzelis · Rating 4 out of 5]

“Philanthropy matters. It is a part of how you engage with the world. It is part of being a responsible member of a community. It is part of being an adult.”
That is the quote of one of presented ndgs’.

Put it another way: If you have the ability to make a difference, you have the responsibility to do so.

NDGs presented in the book demonstrate how each of them took that responsibility on changing philanthropy to increase the impact. Although they were born in a “golden nest” they had to deserve their board seats at family foundations or even prove their ambition to start on their own still keeping family values in place.

There are quite a lot to learn from their stories and experiences.

[Brian · Rating 5 out of 5]

Outstanding survey of 13 influential next gen donors and actionable messages and understandings of the interviews on the overall class of rising influencers in philanthropy.

[Ronnie · Rating 3 out of 5]

Very interesting! A bit repetitive, but I did like reading the interviews and thought the last few chapters wrapped it all up nicely.