This Fourth Edition of George Ritzer’s Introduction to Sociology shows students the relevance of sociology to their lives. While providing a rock-solid foundation, Ritzer illuminates traditional sociological concepts and theories, as well as some of the most compelling contemporary social globalization, consumer culture, the digital world, and the "McDonaldization" of society. With examples on every page from current events and contemporary research, and stories about "public" sociologists who are engaging with the critical issues of today, the text demonstrates the power of sociology to explain the world, and the diversity of questions that sociologists seek to answer. New to this Edition
George Ritzer is Distinguished University Professor at the University of Maryland. He has named at Distinguished-Scholar Teacher at Maryland and received the American Sociological Association’s Distinguished Contribution to Teaching Award. Among his academic awards are an Honorary Doctorate from La Trobe University, Melbourne, Australia; Honorary Patron, University Philosophical Society, Trinity College, Dublin; and the 2012-2013 Robin William Lectureship from the Eastern Sociological Society. He has chaired four Sections of the American Sociological Association- Theoretical Sociology, Organizations and Occupations, first Chair of Global and Transnational Sociology, and the History of Sociology. His books have been translated into over twenty languages, with over a dozen translations of The McDonaldization of Society alone.