Grounded Theory and Ethnography. The Advantages and Disadvantages of Grounded Theory Methodology and Ethnographic Approaches to Qualitative Research

by Abdul Aziz

Essay from the year 2015 in the subject Sociology - Methodology and Methods, 2:1, London Metropolitan University (Working Lives Research Institute), Dprof Researching Work, English, This paper examines two qualitative approaches to research and assert the argument that the foundations of good research depend on the mastery of the researcher to deploy the correct methodology for the chosen research area by paying attention to the crucial factors of a well planned systematic approach to research. The paper argues that both Grounded Theory and Ethnographic approaches can facilitate research that renders a reading that is both informative and clearly understandable in a format that is easily absorbed and understood by the reader which is honest unbiased and transparent, that can establish a workable set of outcomes that maintain interest and benefit the reader, researcher, sponsor and decision makers.

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Published August 24, 2016