A Writer's Badass Guide To Branding, Blogging and Social Media is a fun and easy step by step guide for new writers, bloggers and entrepreneurs. This book teaches writers how to conceptualize and develop their personal brand using meaningful and strategic exercises, create a website from soup to nuts, and utilize social media to promote their work. Nathalie Laitmon and Kristin McCarthy of SuburbanMisfitMom.com combine years of branding expertise with cutting edge social media strategies to assist writers and entrepreneurs in building an authentic and resonate brand that will get their writing read while growing their community of dedicated followers online. The authors use their offbeat sense of humor to motivate writers while demystifying the seemingly complex process of building a personal website and growing a brand.
I found this small e-book to be packed with exercises and options to consider for my own blog. I started a blog a few years ago and it kind of died out because I didn't have a focus. With this book, I found myself thinking more about how to tighten my focus without suffocating myself and what I might choose to write about. The authors definitely got me thinking about brand and have a step-by-step guide for navigating the social media storm. I am not technologically dumb, but I might have a little reservation about some of it and this book breaks it down into such simple steps. Nathalie and Kristen make a great team and have some wonderful ideas on groups to check out and websites to look at that might spur on my own creativity and help me reach out to other bloggers while building a reading base. Thanks, ladies, for such a great book!
Social media can be a confusing terrain for first timers and for traditional marketers, so many terms, so much technology! This book simplifies that for you with simple step by step directions. This is the kind of advice you want your friend to tell you, especially if your friend happens to be a branding expert! I found many useful tips in this book that I can apply immediately to my marketing. And I will pass this on to my friends who are just beginning a blog, because it takes you step by step from the beginning idea to maintaining an audience. Finally, a resource to help get started and sustain a blog! Phew! Thank you! --