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The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service

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Imagine you could develop a customer-focused culture so powerful that your employees always seem to do the right thing. They encourage each other, proactively solve problems, and constantly look for ways to go the extra mile.

In short, imagine a workplace culture where employees were absolutely obsessed with customer service.

The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you’re just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You’ll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.

Learn the one thing that forms the foundation of every great culture. Discover what customer-focused companies do differently to engage their employees. And explore ways to strategically align every facet of your organization with outstanding service.

Creating and sustaining a customer-focused culture is a never-ending journey that takes hard work, dedication, and commitment. The Service Culture Handbook is an indispensable resource to help you and your employees stay headed in the right direction.

188 pages, Paperback

Published April 4, 2017

482 people are currently reading
487 people want to read

About the author

Jeff Toister

6 books19 followers
JEFF TOISTER is an author, consultant, and trainer who helps customer service teams unlock their hidden potential.

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5 stars
102 (32%)
4 stars
134 (42%)
3 stars
64 (20%)
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11 (3%)
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3 (<1%)
Displaying 1 - 19 of 19 reviews
Profile Image for Leila Hanaumi.
47 reviews25 followers
February 19, 2019
This book is a must-read for anyone that has a hand in shaping their organization's culture, brand, and inevitably–success. Especially for those who run teams that handle front-line interactions with customers or company-wide communications, it is imperative that they understand that every single interaction with customers is a potential win that, collectively, can create a strong base of loyal customers, leading to a customer-centric brand that everyone loves.

"Culture is the sum of all the things we do in an organization." (p. 14)

A recurring theme is thoroughness and repetition. Creating a positive customer-centric culture requires looking at all aspects in an organization, and doing it again and again. Toister draws from very real and very applicable examples from familiar companies, and then supplements these inspirational–and cautionary–stories with a clear guideline on discovering your organization's unique values and how to articulate them through authentic actions.

After reading this book, it is clear how much work I have to do in my area at work, which is brand communications, but I am also feeling motivated, because–after many months of working and re-working my company's new mission statement–I finally see the light at the end of the tunnel. Not only do I have multiple fresh ideas running through my head, I also now have a process that will help me see them through. Can't wait to get started!
Profile Image for Leah.
163 reviews3 followers
January 9, 2025
It has some good points, worth a read. At some points, it feels like the author is advertising some of the businesses discussed in the book instead of speaking purely on their good habits. I wish that the author delved more into what not to do, and what to do if it goes south. There's quite a bit that could be expanded, not once in the book the author say what sustainability is, which is ironic seeing as that's the point of the book. It's also clearly written by somebody who views those who are not in management positions are replaceable, and commends those who outsource work in an effort to save money.

Please don't give out your personal phone numbers to strangers, that's weird and your boss shouldn't encourage you do to the same.

The main takeaway is that you need to train your employees to do the job.

"Your strategic decisions must be aligned with the culture and the customer service vision if you want a customer-focused organization. All too often, leaders unconsciously undermine the culture they’re trying to create by making a decision that doesn’t fit the culture. This is almost always done to chase some sort of short-term financial advantage."
3 reviews
April 16, 2025
Has good content on rebuilding culture structure. The ideas are not small changes, they require massive buy in from leadership and staff. Most of the book was examples of what others have done well or not and explaining that there is no cookie cutter method to improving service culture. Could have done with less examples and rehashing of ideas from others and more with steps and guidelines to execute a proper plan. But overall good content.
Profile Image for Wally.
32 reviews
January 1, 2020
Another view of the Career Visioning Process

A very good book on the importance of culture as a key part of what makes great businesses extraordinary businesses. Lots of great examples and downloadable templates to help any business leader create, grow and embody a powerful productive culture.

Profile Image for المهند السبيعي.
Author 8 books38 followers
October 6, 2017
It is hard to understand the challenge of changing orgnization's culture without getting exposed to real-life examples, I found this book interesting and it is a must to read book by CEO's ... Because they are the focal point that dermines success or failure in culture change program.
Profile Image for William Brophy.
79 reviews1 follower
February 27, 2023
Highly Recommended!

If you'd like to create change in your business culture so it focuses more on delighting customers, read this book with your team and begin implementing it's advice asap! It's filled with wisdom in order to pull this outcome off.
5 reviews
January 17, 2025
Jeff Toister is obviously a leader in customer service and this book provides a very good high-level guide to fostering a service-minded culture. I would recommend this for managerial/executive leaders as it is focused more on strategy and less on day-to-day tactics.
6 reviews2 followers
December 29, 2018
Quite useful

I actually enjoyed this book since it was full of examples and step by step ways to best utilize the information
129 reviews4 followers
January 29, 2020
Fantastico!

Es una clase magistral sobre atención al cliente a su máximo nivel. Detalles de como establecer un equipo de personas para ello está bien explicado.
Profile Image for Amy.
3,051 reviews621 followers
January 26, 2024
Lots of practical tips and observations. Nothing mind blowing, but a solid read and a good place to start.
Profile Image for Carlee.
320 reviews4 followers
April 19, 2024
Good guide to building up a service culture, with examples from the real world.
Profile Image for Sue.
236 reviews
August 7, 2024
Instructional. Made a lot of sense .
Profile Image for Kathy Rohrs.
97 reviews1 follower
July 28, 2025
Especially helpful as a young business with a culture that is not “locked in” yet.
75 reviews1 follower
May 10, 2023
I love how the case studies make it more applicable.
Profile Image for Van Gonzalez.
136 reviews
April 10, 2025
As the Lead Trainer & Customer Service Specialist for my company, I appreciated the real-life stories Jeff included to highlight superb customer service practices and companies who make great service their entire culture. It was refreshing to see companies I enjoy supporting, like REI, included. Overall, the book contained great tips and points but was not as in-depth as I hoped it would be. All in all it's still a good read, especially if your job requires you to communicate with clients in any capacity. If you're lucky, like me, you'll appreciate that your company has already been implementing the service culture and making excellent service their main identity.
Displaying 1 - 19 of 19 reviews

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