Don't Become Extinct!: Join the Sales Evolution

by Shawna Suckow

I predict that within 10 years, 80% of traditional salespeople will be EXTINCT. What used to work for you is no longer working for your buyers or prospects. There’s been a major evolution in buyer behavior, and we’re making it harder than ever for you to do your job. We no longer answer the phone; we don’t respond to emails… what’s a salesperson to do?? I get it. I understand your frustration, and that’s why I’m sharing with you all these insider secrets about what works today to break through the media clutter, and get your prospects to notice you. If you’re still cold calling and sending out generic email blasts, I urge you to read this book. It’ll give you all sorts of new tools that you can add to your sales arsenal to build better relationships and be more successful with today’s breed of buyer. In Don’t Become Extinct! , you’ I was a million-dollar B2B buyer for 20 years, and in 2008 I founded an association of buyers whose annual spend exceeds $5 billion. I’ve studied buyer behavior extensively, and the results are inside, for you.

181 pages, Kindle Edition

Published March 27, 2017

Reviews

[Jenifer M. · Rating 5 out of 5]

Quick read with steps to get you to action fast

Not all new ideas but great easy to context and use information. A quick read to get you into action steps fast. How to prospect to keep the pipeline full. Social proof of why customers value your service. Authentic story of who you are. How you are going to help them achieve their objectives (make sure you truly know). Advocating for your customer by educating through articles by independent parties and helping with solutions for problems that keep prospects up at night.

[Erika Molyneux · Rating 4 out of 5]

There are some ideas for new approaches that I am going to start applying. This is a very quick read, more like a long article. I wish there was more of what to-do than what not to-do. There are some LinkedIn recommendations that have been used for so long that I don’t think buyers respond to them either and sound cheesy. For example- referencing that you went to the same school.

[Jared Resseguie · Rating 5 out of 5]

Quick read with great advice on becoming a better marketer/salesperson!