Verbalisation: The power of words to drive change

by Sven Hughes

The power of words to drive change In our hyper-connected age, audiences have changed, but our ways of reaching them haven't. Our ability to understand, engage, and influence them, using new methods and media, is both our biggest challenge and our biggest opportunity. This is your practical guide to harnessing the power of words to reliably change behaviour. On the battlefield, on the campaign trail and in the boardroom.

214 pages, Hardcover

Published March 10, 2017

Reviews

[Matt · Rating 4 out of 5]

I rate this book highly. Written clearly and concisely it walks and talks you through examples that will improve your ability to deliver campaigns.