A useful and great instrument to the democracy.
A very good text and "how-to-do", methodological, strategical guide step by step book, with cases, models, experiences, "devices", based on excellent references.
This book inspires and coaches us to develop the correct and effective actions and strategies with the adequate tools to promote (or to oppose) public situations, causes, initiatives, enabling all of us to exercise our role to become individuals more civic engaged toward our society. To exercise our true citizenship, individual or collectively.
The title itself is a great motivator. CHANGE is the only constant thing in life. But for more optimistic we can be, we are still facing a fractured world, we are still afraid and disappointed with a lot of injustices, corruptions, frauds, wrongdoings, and historical, political, economic and natural challenges and most of us fell a lack of confidence to do something. And the worst: we are still blaming others and waiting for the same others to create the solutions. But exactly what this book brings is that this status-quo can be changed for BETTER and especially by ourselves, together. We have the power and VOICE to do it. However, first, we have to be convinced of this and understand and learn how to do it. How to use our abilities and our voices for better.
The book is teaching us exactly this: the " what, how, who, to whom, when, where...". Everything is very well described. Once we understand how the things working, identifying and addressing the problems to public concern, and how we are capable to contribute, with the knowledge and the right instruments, we can make the things happen.
And bringing the focused, right and strong pressure, influence, persuading the policymakers with evidence and feasible solutions, we can change, improve any scenery. And this is LOBBYING! Yes, this expression has a kind of not so good reputation while has been associated mostly and for a long time with practices benefiting only profitable business. However, very smartly, the author shows us the Lobby can be used for good, non-profit advocacy too. As he says:"we should stop to keep ourselves merely consumers but become real citizens. We should stop to be only spectators, but become the real actors of our lives in our society."
The book brings the idea, the knowledge and awakes our deep feelings to improve our reality. Everybody can contribute to making the world a better place. As a volunteer or as a professional. Everybody can review his own vision and then rebuild his mission to reshape our society. But to make the real difference now we have to involve ourselves and to transform all the content of this book into action. Gratitude to the author for showing us the way.