Self storage is a thriving industry in America, but few have written anything on how to succeed. Jim Ross changes this in a no-nonsense guide to developing, marketing, and running your own self-storage business. The most important lesson Jim can teach you is the importance of technology. Gone are the days when the Yellow Pages were your best advertisement. As Ross reminds you in the guide, “Your competitor is only a mouse click away.” Don’t let someone else snatch up your customers. With Jim’s help, create online marketing and advertising strategies that will showcase the unique benefits of your business. Jim doesn’t forget the human component of the business. He includes guidance on cultivating a customer base and fulfilling all your customers’ needs. He also touches on hiring employees, managing your revenue, and more. Jim has designed his book to be easy to understand and process. Special icons mark important passages. The action icon urges you to take immediate steps to transform your business. The resources icon guides you to additional information. The value icon shows just exactly how much a small change can greatly increase the value of your business!
Full disclosure: I read this book as background research for a writing project. I have no intention of owning or managing a self-storage facility. However -- I just have to say that it is one of the clearest, most concise "how-to" books I have ever read. It is power-packed with wisdom and knowledge, both common sense and insider knowledge. It also refers the reader to the author's website, which is incredibly and generously stocked with invaluable free resources to run a successful self-storage business. It is not slick or fancy, or even super tightly edited -- but I am totally impressed!