Marketing: Real People, Real Choices

by Michael R. Solomon

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

 

Real people making real choices

 

Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

Genres: Business, Nonfiction, Textbooks, School

608 pages, Kindle Edition

First published November 1, 1996

Reviews

[Sarah · Rating 3 out of 5]

This really deserves a 3.5, but it is what it is.

I'll be honest: I didn't read all of this. I probably won't until I have an extensive break. Regardless, what I did read helped to emphasize what I did- and still am- learning in class. A lot of the time the chapters were too long. It's my only real complaint.

Conclusion

Definitely a must-read for those taking beginner marketing classes. It gives you a good foundation in what is to come later on or so I'm told.

[Sarah · Rating 3 out of 5]

I mean it was a textbook and it helped me ace my Marketing class sooo 🤷🏼‍♀️

[emily.reads16 · Rating 3 out of 5]

3 stars

[Kari · Rating 2 out of 5]

They have done a good amount of editing to make the book easy to review and reference, but the ethics subsections and case scenarios lack much of a point. It seemed like the authors were trying to make this an all-in-one course, but they would have done better to simply write a textbook and allow an instructor to create lessons from the material. Also, the digital labs (separate purchase) use some of the same language, but do not relate well to the material, and they praise correct answers but fail to explain student mistakes.

[Carmen · Rating 3 out of 5]

Inaccurate on a lot of info- for example, VF has never owned Ralph Lauren. Ever. They're a huge competitor actually.

[Vsevolod · Rating 3 out of 5]

Good for marketing knowledge acquiring. But nit suitable for passing the module at uni.

[Doug Taylor · Rating 1 out of 5]

Blah. Marketing: the pseudo-scientific part of business education that tries to prove that people really are no more than a pig, in a cage, on antibiotics.

[#1NubWagon Hicks · Rating 2 out of 5]

Horrible editing for a text book. Run together words, misspelled words and the like. I felt less intelligent after reading it.