Is your company prepared for the next digital shift in business? Author and digital consultant Louis Lamoureux makes the case that we are entering a third digital era—one in which established companies have a better chance at winning than startups.
Learn how to embed digital in your products and services, drive down your operating costs, and dramatically improve your customer’s journey. Be the disrupter in your industry.
In this book, you’ll discover: • New research and clear evidence that companies that embrace digital technology outperform their industry peers • Why the world is moving beyond Social and Mobile to Artificial Intelligence and Robotics—and why you need to do the same • The key technologies that are driving the next digital era • How to define the digital initiatives that your company should undertake
The book’s research shows that S&P 500 companies that are more active in digital initiatives achieve 6% more market cap growth on average than less active companies. That is $1 billion more value growth per year. Profitability, return on assets and revenue growth are also examined. Digitally active companies perform better.
Louis Lamoureux, BMath, MBA, balances his time between his work as a software entrepreneur and his passion for writing. His debut novel, GRANVILLE STREET, follows four people impacted by the opioid epidemic. He knows the ravages of the epidemic firsthand, having lost a loved one to the disease. Louis immigrated to the USA from Canada in 1999 and lives in the Chicago suburbs with his family. Connect with Louis at www.louislamoureux.com or at www.linkedin.com/louislamoureux.
This is basically for people who have no idea what digital technologies like AI or robotics can do for their business. If you’re a total beginner and need to hear examples of what other companies are doing then this has some. It’s also a short read.
Generally though this book falls far short in terms of helping you navigate a digital transformation. For that, I found The Digital Transformation Playbook by David Rogers to be far more effective and insightful. It focuses more on *how* to transform.
The one philosophical point that this book makes, different from Rogers, is that you don’t need to radically change your business model or move to X-as-service in order to reap the benefits of digital.