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Turn Ideas Into Products: A Playbook for Defining and Delivering Technology Products
We’ve all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. Yet for every amazing success story, there are thousands of stories of products that went nowhere.
Most of us aren’t looking at billion-dollar valuations; we’re not looking for an exit. Instead we have a few ideas — some innovative, some not — and we’re trying to determine which to pursue. Likely, you’re working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses.
In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
Most of us aren’t looking at billion-dollar valuations; we’re not looking for an exit. Instead we have a few ideas — some innovative, some not — and we’re trying to determine which to pursue. Likely, you’re working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses.
In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
- GenresBusiness
180 pages, Kindle Edition
Published April 1, 2017
13 people are currently reading
60 people want to read
About the author
Steve Johnson
24 books3 followersLibrarian Note: There is more than one author in the GoodReads database with this name. See this thread for more information.
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Displaying 1 - 3 of 3 reviews
November 4, 2019
tl;dr -- plain language description of what it takes to lead a product, not the team of Developers or Marketers or Sales ...or Customers.
Product Management suffers from one flaw above all else: nobody knows what they want from the role. It certainly doesn't help that "Product Management" sounds very much like "Project Management." So the existing business unit staffs the position for their benefit and now the person in the job is a not-a-developer in Development (and writes some spackle-ware), or not-a-marketer in Marketing (and writes copy for slicks), and so on.
The good product manager is beholden to the product. It requires a diffuse focus on all aspects of the life cycle for that product, and the support from those aspect experts to deliver. And it becomes very clear what the business is lacking whenever the Product Manager is called in to do some other thing.
This is, honestly, the first book on product management I've read which actually lays out how to be a product manager. Start here.
Product Management suffers from one flaw above all else: nobody knows what they want from the role. It certainly doesn't help that "Product Management" sounds very much like "Project Management." So the existing business unit staffs the position for their benefit and now the person in the job is a not-a-developer in Development (and writes some spackle-ware), or not-a-marketer in Marketing (and writes copy for slicks), and so on.
The good product manager is beholden to the product. It requires a diffuse focus on all aspects of the life cycle for that product, and the support from those aspect experts to deliver. And it becomes very clear what the business is lacking whenever the Product Manager is called in to do some other thing.
This is, honestly, the first book on product management I've read which actually lays out how to be a product manager. Start here.
September 29, 2017
A quick read with the fundamentals of product clearly outlined. Nothing here is new, but if you're looking for a concise overview of the role of Product Management and Product Marketing, this is a perfect place to start.
March 28, 2022
Better if i was already a manager
Displaying 1 - 3 of 3 reviews