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Smart Women Love Money: 5 Simple, Life-Changing Rules of Investing

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YOU ARE A SMART WOMAN, BUT DO YOU
—Feel you’re too busy to invest your money?
—Rely on someone else to deal?
—Get bored by financial talk?
—Think that investing is something only men do?
—Worry you’re not smart enough?

THINK AGAIN.

Women have made strides in so many areas and yet we still have a blind spot when it comes to managing our money. Why?

A myriad of factors cause women to earn less than men over a lifetime, making it all the more imperative that we make the money we do have work for us as much as possible. And here’s a reality as many as nine out of ten of us will have to manage our finances and those of our family at some point in our lives. And a lot of us think that means keeping our money “safe” in savings accounts, and not investing it. But not doing so has an opportunity cost that will lead to opportunities lost—the ability to pay for a college education, own a home, change careers to pursue a dream, or retire.

Alice Finn wants to change how you think about your money, no matter how much or little you have. In  Smart Women Love Money , Finn paves the way forward by showing you that the power of investing is the last frontier of feminism. Drawing on more than twenty years of experience as a successful wealth management adviser, Finn shares five simple and proven strategies for a woman at any stage of her life, whether starting a career, home raising children, or heading up a major corporation.

Finn’s Five Life-changing Rules of Investing will secure your financial
1. Invest in Stocks for the Long Get the magic of compounding working for you, starting now.
2. Allocate your Strategize your investing to get the most of your returns.
3. Implement with Index Take advantage of “passive” investing with simple, low-cost, and diverse funds.
4. Rebalance Sell high and buy low without much effort, to keep you on track toward your goals.
5. Keep Your Fees Uncover hidden fees so you don’t lose half of your wealth to Wall Street.

Finn will also provide the tools you need to achieve long-term success no matter what the markets are doing or what the headlines say. So even in the face of uncertainty— such as the possible dumping of the fiduciary rule (requiring financial advisers to act in their client’s best interests) by the Trump administration— Smart Women Love Money  will help you protect yourself and all of your assets for your future.

Whether you have $10, $10,000, or more, it’s time to get smart about your money.

225 pages, Kindle Edition

Published April 11, 2017

87 people are currently reading
1857 people want to read

About the author

Alice Finn

1 book12 followers

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5 stars
125 (46%)
4 stars
88 (33%)
3 stars
42 (15%)
2 stars
9 (3%)
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2 (<1%)
Displaying 1 - 30 of 46 reviews
Profile Image for Lorilin.
761 reviews232 followers
March 9, 2024
What a fantastic resource for basic but effective investing advice. This has motivated me to look at my current investments and make a plan for where and how I need to rebalance. Loved the book start to finish.
Profile Image for Wyn Lydecker.
Author 2 books1 follower
June 16, 2017
Don't let the title put you off. This book is essential reading for anyone who wants to have a secure financial future. The author takes a very simple concept - invest for the long-run in low-cost index funds - and spins it into a five-step process. At first, I couldn't believe that something so simple needed the five-parts, but the author was really thinking of her audience and what they needed to know.

The book should be re-titled: "Investing for the Absolute and Utter Beginner." The writing is incredibly clear and straight forward, illustrated with simple, understandable graphs. It's really a perfect book for anyone who does not understand the stock market or how to save and invest.
1 review
May 30, 2017
A well-written, easily accessible guide to personal investing. The book avoids gimmicks and instead lays out a clear, simple investment strategy with a proven track record of success that readers can execute on their own. It is an enjoyable read and one that will leave you better informed and ready to take control of your investment portfolio.
1 review
January 29, 2020
As a male graduate of the MIT Sloan School of Business with a concentration in finance, I am impressed with Alice Finn’s book Smart Women Love Money.

The book is very well written with interesting case studies, examples and charts that support her 5 principles, which I firmly agree with. Unlike an investment text, I enjoyed reading this book in 2 sittings over about 4 hours.

Smart Women Love Money provides a comprehensive explanation of investment options with clear instructions to help novice or partly sophisticated investors (women or men) effectively manage their money with modest effort and stress.

Its 5 principles and supporting material also remind more experienced investors of fundamental investment strategies to follow.

As a result of reading this book, I modified my asset allocations to what I believe will be a better mix given my specific situation.

I recommend that any non-expert investor read this book and that more experienced investors strongly consider it.
Profile Image for Carol.
3 reviews
April 15, 2017
Alice is an extremely knowledgeable finance professional who compels women to take charge of their finances, learn how to invest and be active stakeholders of their money. Her book offers accessible tips for the lay person and recommends women not cast a blind eye to their financial futures but rather get involved and get invested. This is a must read for all women.
Profile Image for Nellie Stagg.
1 review
February 29, 2020
An accessible and helpful guide for women looking to cut through the noise and start investing, at any age or amount.

“My vision for you is that, using your newfound knowledge, you will create a new world for yourself, one in which money and investing no longer make you feel anxious but instead give you confidence to pursue the life you want.”
Profile Image for Free Thinking Mom.
23 reviews2 followers
September 20, 2017
Fantastic book for those in need of advice or as a general refresher. As a former employee of a global index provider, I wholeheartedly agree with the idea of passive investing. A definite must read for all women.
Profile Image for Ilene.
185 reviews
July 26, 2017
Truly practical advice for anyone who wants a crash course in personal finance. Managing your money does not have to be an intimidating task!
Profile Image for Megan Connell.
15 reviews
April 14, 2020
Accessible and clear, a great beginning investment book for folks who've been intimidated by the process or feel they just don't have the talent necessary for investing.
Profile Image for Megan.
115 reviews1 follower
November 8, 2017
This book was exactly what I was looking for to go beyond the personal finance basics. Go read Suze Orman or Smart Women Finish Rich first if you need the intro on budgeting, debt, and basic money management. I was getting tired of reading those just to get to an afterthought of a chapter that tells you investing is good. This book jumps right into that next step and not only tells you that you should invest, but explains why and how. The author lays out five principles to make good decisions and more than likely improve your financial future. It's a quick read although sometimes she gets in the weeds. I felt like it was a little too retirement-focused, but her supporting points (the WHY behind the principles) do make sense for any investment goal and I finished the book feeling more knowledgeable, confident, and motivated to take action. It's better to be in the market than not and there's no better time than now to start (unless, of course, you have a time machine).
Profile Image for Denise みか Hutchins.
389 reviews14 followers
October 22, 2019
I'm so glad, of the three books I checked out from the library to learn more about investing, I chose to read this one first. As I hoped, it covered the basics, cut out all the confusing stuff, and, most importantly, gave me solid, easy-to-remember ground rules that I can, will, and indeed already have put to work. That's not to mention how easy it was to read and understand. I wanted to learn how to invest and build a stable future for myself, and this book totally made that happen! I almost don't even need to read the other two books that I checked out...

This book is written for women, but aside from the parts that explain why it's so important (and so hard) for women to get involved in investing and otherwise managing their financial futures, it's actually useful for anyone who wants to not only learn about investing but to learn how to do it successfully. I highly recommend it to everyone!
1 review
April 19, 2019
This book is a MUST HAVE for all women who are interested in investing.

It is easy to read and follow, contains a glossary that explains all of the essential finance vocabulary, and leaves you feeling empowered and ready to make your money work for you! I have shared the book with many women in my life - family and friends -and women at the intersections of multiple races and socioeconomic status who have been inspired to invest their money (however much it may be) following this read. This is a great gift both for yourself and for those women in your life who have never pictured themselves as savvy investors.

I also had the chance to meet the author, Alice Finn, in person during a workshop at my university and was impressed by her honesty, humility, the simple and yet profound tips and tools she shared, and her patience. These values are all reflected in her book.

Profile Image for Suha.
52 reviews32 followers
January 11, 2022
Instead of being put off for what i thought was a corny title at first, I became more intrigued. Why is it that when we say 'Smart men love money' we don't cringe as much as when we hear that women love money? Therein lies the problem, and I loved how the writer helps change our philosophy towards money in the first place. It was an empowering read, and a comprehensive one if you want to start making your money work for you. I do feel a little lost still since alot of what was said applies to people based in the US, and yet the Five Fundamentals she outlined hold true regardless of the market you are investing in. I would have loved a part two that helps breakdown balancing/asset allocation a bit more by relevant case studies or use cases so as to illustrate the point more literally. All in all, recommend this book to any woman (or even man) who wants to start investing.
29 reviews
September 14, 2019
Definitely an eye opener and educative book. The book emphasizes and motivates women to start understanding the power of investing and learning to make investment decisions by guiding us through 5 fundamental principles for a long term growth of the portfolio. It briefly discusses with examples, the different classes of funds like ETF, index fund, mutual funds, stocks, cash etc. This book recommends everyone who is new to the field of investing to take advantage of the compounding effect especially from a younger age. Must read book to educate yourself and also inspires you to learn more about the markets and various investment strategies.
Profile Image for Donna Wuerschmidt.
18 reviews1 follower
February 8, 2024
I’m so grateful I found this book and highly recommend it to anyone that is looking to become more financially confident. Historically being a “man’s game”, Finn confronts the stereotypes and insecurities women often feel when attempting to break into the investing world. While investing for retirement has become a necessity, the stock market continues to be masked behind vague explanations and confusing jargon, making it unattainable except to a privileged few (usually wealthy men). Thankfully, this book provides an organized guide in a clear, comprehensive format that is very easy to grasp.
Profile Image for Sonia.
17 reviews24 followers
April 6, 2019
Starts off with a great way to rethink one's mindset about money and investing.

Key takeaways:
1. Allocate resources according to one's risk appetite -- stocks v bonds and the subsets of international v domestic, value v growth
2. Rebalance at least once a year, take the emotion out of investing
3. Keep costs low -- know what fees you are paying, shop around; the same index could have different fees depending on who offers it
Profile Image for Casey Bell.
Author 27 books18 followers
January 6, 2018
I am a smart man who loves people and not money, but this book has helped me to understand investing. I was completely closed minded about investing and it is nothing of what I thought it was. I read this book and a few others and I am now starting to fly this plane called investing.
Profile Image for MC.
65 reviews
May 18, 2018
1. Invest in Stocks for the long run
2. Allocate your assets
3. Implement using index funds
4. Rebalance Regularly
5. Keep fees low
Profile Image for Virginia.
1,410 reviews27 followers
Want to read
April 13, 2023
recommended by Diane S. Bourdo, CFP® at The Humphreys Group via FPA WinF KC 4/11/2023
Profile Image for Frieda.
272 reviews
July 31, 2021
For me, the concepts behind investing were always a bit daunting which left me disinterested in learning more about it. However, as I get older, I recognize that I should take more control over what and where I invest rather than just ignore my 401ks. So, I decided that now was the time to become better acquainted with investing and find the confidence to make decisions to create a better retirement.

This book was great - very straightforward. The five fundamentals include:
1. Invest in stocks for the long-run. The stock market is up and down, kind of like life, so it's better to keep steady and ride out the lows.

2. Allocate your assets. Creating an emergency fund is a good first step before deciding where you would like to invest your money. Depending on your risk level, you can go with a higher percentage in stocks and balance the it out with something safer like bonds.

3. Implement using Index Funds. Index funds are a great way to diversify your portfolio and have a good return on investment in the long run.

4. Rebalance regularly. This involves selling a portion of your stocks in order to ensure that your asset allocation percentages remain the same. For example, you have 60% invested in stocks and 40% in bonds. Suddenly, it's a bull market and you're making a ton off your stocks, creating an imbalance (and potential big tax implications), therefore you sell some of the successful stock in order to return to your balance of 60/40.

5. Keep fees low. You need to check all the costs involved when investing in a particular stock, index fund, bond, etc. Sometimes your return on investment isn't all that much if you need to pay several fees to keep those investments in your portfolio.
Profile Image for Jessica.
9 reviews4 followers
October 16, 2017
This book is an excellent read for any woman avoiding learning about the world of investing. Alice Finn does a wonderful job of cutting out the noise & telling you exactly what you need to know. The investment world is not as complex as it’s made out to be and the media & marketing surrounding it are essentially all hogwash. Don’t be afraid of investing, even if — no, ESPECIALLY if—your significant other typically takes care of the financial planning & investing. Pick up this book & educate yourself. It only took a few days to get through & is totally worth it.

Only criticism: This book either could’ve been a lot shorter or the same length but with less repetition/more specific scenarios & examples. This issue doesn’t devalue the book whatsoever though and it’s still a wonderful resource for all women who want to be empowered to make strong, smart financial decisions for themselves & their families.
125 reviews
April 26, 2025
This book is a must-read for every woman. It is never too early or too late to have a good understanding of how your money grows. Ms. Finn demystifies the world of investing through what she calls the Five Fundamentals. Even if you never decide to dip your toe into the world of managing your investing, retirement accounts, etc., you should know that facts so that you can make informed decisions about who will be handling your hard-earned money and your financial future.
This isn't a quick read- this is a book that you read with a pen and a notebook, but it is well worth the effort. It is written in an easy-to-understand language, with simple concepts, and gives great examples. My favorite quote is that "Money is a river, not a lake; it is not finite and can be replenished." She also provides a list of questions to ask when hiring a financial advisor, and a glossary of terms from the book for ease of reference.
Profile Image for Kelley Holland.
Author 1 book8 followers
July 22, 2022
Alice Finn gives very solid, practical, clear advice in this book. And her title goes further - embracing what for some is a radical idea. Too many of us (raising my hand here) grew up thinking that money causes problems and divides family, and it's best not to think about it. Wrong! Money is the tool that can help us achieve our life goals - if we maintain it and put it to work.
My one quibble with this book is in the space that remains between "I see you where you are with your feelings" and "Here is what you need to do to grow your savings and wealth." I find in my coaching practice that the key is helping women understand that they DESERVE to feel better about their money and they CAN learn to do these things.
That said, I do appreciate the clarity of Finn's message and the quality of the advice she provides. Definitely a book to have in your (ahem) toolkit.
Profile Image for Elisha.
261 reviews2 followers
January 20, 2024
I am learning about grown up money, and I liked this explanation of shares and why one should invest. Not mad about the part at the end in which she blatantly suggests you throw ethics out the window. I get that the goal is making money, but I am not on board with doing that at all costs. I also understand the warning that ethical investing can be a marketing tool particularly leveled at women, with little return, but this seems like a work on the system rather than lower oneself to the broken system situation. Do better.
Profile Image for Cheryl.
842 reviews
September 19, 2017
I went into this book hoping to get some new advice or at least a new perspective on investing and managing money. While there were some good nuggets of advice sprinkled throughout the book, for anyone who has done any research or reading on investing most of Finn's advice will be repeats of what you've already heard. It's a good place to start for people that are scared of or don't know much about investing, but people with some knowledge in the area probably won't find a lot new here.
Profile Image for Lauren Shelepak.
3 reviews
October 14, 2022
Alice Finn expertly explains investing in digestible, engaging terms. Her style kept hooked, and I was able to put her ideas immediately into practice. I’ve recommend this book to several friends who, like me, felt shaky about personal finances. I hope they gain as much as I did for this book. My only wish is that I had read this sooner. Thank you Alice for writing such an excellent resource for women!
188 reviews2 followers
November 2, 2018
This was a helpful book, even though at times I still found the subject daunting. Chapter 7 was the most helpful and where I found it really gave you a step-by-step guide. If you want to get down to it, I would suggest reading that chapter first and then going back or using the glossary when you find it confusing.
530 reviews
April 22, 2020
If I could give 3.5 stars, that would be more suitable. This book is for those who are just starting to get involved (or thinking about it) in investing. For readers who have already practiced the 5 Rules, look for the next book, which I hope the author will write "Smart Women Love Money Part II."
190 reviews
November 2, 2023
It's hard to rate a finance book, mostly since I don't read too many of them.
There were moments where I still felt fully in the weeds of finance jargon, but on the whole, I learned a lot and feel more confident about investing than I was before. Anyone who is mildly interested in this book should take the time to read it!
Profile Image for Lindsay.
258 reviews2 followers
April 26, 2018
Lots of solid advice, but really alienated me with the assumption that all of the readers were passive wives who were scared to talk about finance with their husbands who manage the household investments.
Displaying 1 - 30 of 46 reviews

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