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Learn Amazon Ads: Use AMS to Find More Readers and Sell More Books
Want to learn how to use Amazon ads to find readers and sell more books?There are plenty of advertising options for savvy authors who want to build their publishing careers. Amazon Marketing Services ads might have the most potential. They enable authors to reach readers looking to buy books on the world's biggest online retailer. And, unlike other platforms, those readers are already looking to buy and can do so with just one click.This book, written by two leaders in the field of book marketing, sets out precisely how Amazon ads can work for you.Also includes a free instructional video masterclass from the founder of the Self Publishing Formula.
32 pages, Kindle Edition
Published April 9, 2017
161 people are currently reading
159 people want to read
About the author
Mark Dawson
67 books38 followersLibrarian Note: There is more than one author by this name in the Goodreads data base.
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Displaying 1 - 30 of 82 reviews
January 24, 2019
Ho-hum
This book was cheap to buy so I suppose you get what you pay for.
But it is based on outdated information.
I suppose I’d still be impressed if I hadn’t already heard the tips many times before on free podcasts.
But the fact is the book was dredging over old material, and the author and Mark Dawson should consider either updating the book or unpublishing it rather than profit from a manual whose time has passed.
This book was cheap to buy so I suppose you get what you pay for.
But it is based on outdated information.
I suppose I’d still be impressed if I hadn’t already heard the tips many times before on free podcasts.
But the fact is the book was dredging over old material, and the author and Mark Dawson should consider either updating the book or unpublishing it rather than profit from a manual whose time has passed.
March 25, 2018
A short, concise introduction to AMAZON adverts. I used it to place my first advert today. Useful information in an accessible form.
June 24, 2017
To the point information you can use.
This is a book I consider a great investment of my time. The author gets to the point. I like that I didn't have to fish through flourished writing before reading the information I was after.
This is a book I consider a great investment of my time. The author gets to the point. I like that I didn't have to fish through flourished writing before reading the information I was after.
February 1, 2018
Great information!
Mark Dawson takes the time to explain AMS in terms that even I can understand. I've been nervous to try Amazon ADs but I think I'm ready to try it. Thanks Mark.
Mark Dawson takes the time to explain AMS in terms that even I can understand. I've been nervous to try Amazon ADs but I think I'm ready to try it. Thanks Mark.
July 5, 2017
Short, sweet and worth it
Great introduction to Amazon ads. No fluff or filler, just how to set them up and run them. I read another, longer book on the subject right afterwards, but this has enough accurate information to get you started.
Great introduction to Amazon ads. No fluff or filler, just how to set them up and run them. I read another, longer book on the subject right afterwards, but this has enough accurate information to get you started.
April 19, 2018
Good ams overview
Good overview of AMS ads. How to set them up and how yo use. Good tips on budget and easy to understand.
Good overview of AMS ads. How to set them up and how yo use. Good tips on budget and easy to understand.
December 31, 2022
Very helpful. Lots of great info in this free ebook. I'll be reading it again and other by this author.
January 31, 2019
Thank you for a great manual!
Five stars because I learned critical info that redirected me. Would love to see more specs on what success looks like for my genre.
Five stars because I learned critical info that redirected me. Would love to see more specs on what success looks like for my genre.
October 8, 2017
If you've never run an ams ad or never been to the dashboard there may be some useful information here. It's very, very basic, though and not nearly enough information to successfully run ads. The included video is worthwhile as are all of Mark Dawson's teachings. I was surprised that this book was so light on in-depth information. But I did get it for free :)
October 1, 2017
Not worth the price
If you've watched Mark's AMS webinar, then you already have all of the information presented in this *very* short book.
If you've watched Mark's AMS webinar, then you already have all of the information presented in this *very* short book.
November 2, 2017
I found Learning Amazon Ads free for the Kindle, so I went ahead and gave it a read. I haven't tried Amazon ads before, but I felt that it gave a nice overview of what to expect and how to set up an AMS ad. Based on what I've read, I hope to eventually give the AMS platform a try. The book is short, and doesn't go into a whole lot of extra details, but if you haven't dabbled with the setup, it might be worth taking a look at to see if you want to delve further into the topic.
(Note: I didn't watch the included video, so I don't know how helpful that feature was).
(Note: I didn't watch the included video, so I don't know how helpful that feature was).
January 12, 2025
Mark Dawson’s
Learn Amazon Ads: Use AMS to Find More Readers and Sell More Books
is a concise guide for self-published authors seeking to navigate Amazon's advertising platform. Written in 2017, this 32-page book introduces key strategies for effectively utilizing Amazon Marketing Services (AMS) to increase book visibility and sales. Read more
October 24, 2018
This free guide is only 31 pages. It’s very basic and is for someone like me who has no clue how to run an Amazon ad. There’s also a free video which goes into more detail. I found this very helpful. PPC ads have always made me nervous but, after reading this, I see the value and have jumped in. This may be the boost my books need. This is the second free guide I’ve read in this series and I find them worth reading.
September 16, 2019
Definitely worth a read... A very short and concise book on how to place Amazon product ads. A couple of marketing "secrets" to help you get the most out of your ads, but you can tell there is a lot more to it and that info is probably in the follow-up book which this one leads you to.
Still-I found a couple of pieces of advice making it worth the read and leading me to believe that it might be a good idea to buy the next book.
Still-I found a couple of pieces of advice making it worth the read and leading me to believe that it might be a good idea to buy the next book.
February 16, 2020
Nope. Disappointed.
I’m glad this one was cheap. I’ve heard over & over that this is a must-read for indie authors. It’s the equivalent of a handout or five minute video. Very short & the info is outdated. It doesn’t give any info that clicking around AMS wouldn’t give you. I’m sure it’s intended to be a reader magnet but it was disappointing after reading all the hype. No luck on the video promised at the end either.
I’m glad this one was cheap. I’ve heard over & over that this is a must-read for indie authors. It’s the equivalent of a handout or five minute video. Very short & the info is outdated. It doesn’t give any info that clicking around AMS wouldn’t give you. I’m sure it’s intended to be a reader magnet but it was disappointing after reading all the hype. No luck on the video promised at the end either.
November 26, 2017
I've never tried Amazon ads, but with the tutorial here, I feel better about giving it a try. The author went beyond a how-to explanation to offer his own insights and recommendations. It's reassuring not just to know the "how" but the "why" to the decisions one must make in advertising. I got a lot out of this volume.
December 12, 2017
Well researched.
I have not tried it yet but looks good. Online marketing depends a lot on ads, keywords, SEO, etc. It's better to learn these things rather than being dependent on others. In today's competitive world, it's really tough to find genuine and profitable service providers.
I have not tried it yet but looks good. Online marketing depends a lot on ads, keywords, SEO, etc. It's better to learn these things rather than being dependent on others. In today's competitive world, it's really tough to find genuine and profitable service providers.
October 9, 2018
"Useful guide"
Easy to follow steps. Lots of useful tips and tricks. Ideal companion if you're thinking of going down the Sponsored Products route. There are no guarantees your efforts will work, but that's life. At least with a book like this by your side you're better prepared than those who haven't.
Easy to follow steps. Lots of useful tips and tricks. Ideal companion if you're thinking of going down the Sponsored Products route. There are no guarantees your efforts will work, but that's life. At least with a book like this by your side you're better prepared than those who haven't.
January 24, 2019
Really more 3 1/2. I think this book has some really good advice for people who have absolutely no idea about how Amazon ads work. I did find a few pieces of clarification in here but since I've been playing with the ads for a couple months I don't think it was as beneficial for me as it would be for someone just starting out.
November 19, 2019
Helpful Tips for those promoting books
This is a brief book on marketing books on Amazon. As Amazon's marketing algorithm changes frequently, it will remain to be seen how helpful this is to me as an author publishing via Amazon, but it certainly gives good suggestions that I'm willing to try. Written concisely and well-organized.
This is a brief book on marketing books on Amazon. As Amazon's marketing algorithm changes frequently, it will remain to be seen how helpful this is to me as an author publishing via Amazon, but it certainly gives good suggestions that I'm willing to try. Written concisely and well-organized.
March 21, 2020
Good Intro to Amazon Ads
I'd recommend this to authors just beginning to dip their toes into ads. Basic principles offered in an easy to digest format. Great for beginners to the platform. Although this may need to be updated as getting ad clicks for $0.13 is practically unheard of nowadays. Just a thought.
I'd recommend this to authors just beginning to dip their toes into ads. Basic principles offered in an easy to digest format. Great for beginners to the platform. Although this may need to be updated as getting ad clicks for $0.13 is practically unheard of nowadays. Just a thought.
September 7, 2021
Great for people who already have marketing chops!
Good high level guide. I have marketing experience outside of book sales, so I can redirect what I know to these guidelines and leverage the new techniques. People w/no marketing background will need more background training for this to all make sense.
Good high level guide. I have marketing experience outside of book sales, so I can redirect what I know to these guidelines and leverage the new techniques. People w/no marketing background will need more background training for this to all make sense.
August 12, 2022
A great guide. This guide promises to show authors how to use AMS to sell more books. The content is relevant. The examples are solid. The advice is sound. The instructions are clear. Once I start publishing, I will probably re-read it so that I can implement ads as described. Highly recommended.
Easy-to-read. Entertaining. Great world building. Informative. Inspirational.
Easy-to-read. Entertaining. Great world building. Informative. Inspirational.
May 5, 2017
Concise and very relevant
This is a must read for anyone working on building conversions with Amazon ads. Very simple to understand even if you've never run an ad before. Great additional resources too. Thank you for an invaluable tool for an authors arsenal.
This is a must read for anyone working on building conversions with Amazon ads. Very simple to understand even if you've never run an ad before. Great additional resources too. Thank you for an invaluable tool for an authors arsenal.
November 29, 2017
This was really disappointing and I don't think it was even the real book. Most of the information was useless, links didn't work and some of the information didn't match what he talks about in his classes. Also half way through this very short book it stopped working on my kindle.
January 6, 2018
This is a nice little concise guide. It was easy to follow and didn't use a lot of fluff. There are probably a few areas, especially related to keywords that could have been expanded, but over all very helpful.
February 19, 2018
Clear and easy to understand
A well written, clear and easy to understand book. It is certainly one I would recommend to author's and those interested in using Amazon to advertise.
A well written, clear and easy to understand book. It is certainly one I would recommend to author's and those interested in using Amazon to advertise.
September 4, 2018
Good advice, easy to understand
Don't let this short read fool you. It's packed with detailed information on how to set up your AMS account and start advertising your book. Great info in a concise and easy to read format.
Don't let this short read fool you. It's packed with detailed information on how to set up your AMS account and start advertising your book. Great info in a concise and easy to read format.
January 31, 2019
I didn't get as much out of this books as I'd hoped, but there is value here for people who haven't ever touched Amazon ads before. The supplemental learning video linked in the e-book was the most helpful part for me.
March 27, 2019
Information I Can Use
This is information I can use! I hadn’t thought about using AMS, but after reading this book I’m going to do it. What’s the worst that can happen? Thank you to Mark J Dawson Joseph Alexander!
This is information I can use! I hadn’t thought about using AMS, but after reading this book I’m going to do it. What’s the worst that can happen? Thank you to Mark J Dawson Joseph Alexander!
Displaying 1 - 30 of 82 reviews